2014 Content Marketing Forecasts
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2014 Content Marketing Forecasts

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Here are 63 Content Marketing Predictions for 2014 made by 24 content marketing experts.

Here are 63 Content Marketing Predictions for 2014 made by 24 content marketing experts.

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    2014 Content Marketing Forecasts 2014 Content Marketing Forecasts Presentation Transcript

    • Content Marketing  Forecasts 2014  63 Predictions From 24 Experts Heidi Cohen  Actionable Marketing Guide http://HeidiCohen.com Source: http://HeidiCohen.com/?p=21476
    • Background •  With its explosion in 2013, content marketing is part of almost every marketer’s 2014 plans. •  For marketers, the challenge is ensuring that every piece of content is effectively presented and distributed to give to reach its maximum relevant audience encouraging them to take at least an initial step towards purchase. •  Here are 63 Content Marketing Predictions for 2014 made by 24 content marketing experts. Source: http://HeidiCohen.com/?p=21476 © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Content marketing will continue to grow and, much like social media, will become a distinct and unique part of a company’s overall marketing plans.  Lindsay Bell – Arment Dietrich, Inc.  Source: http://HeidiCohen.com/?p=21476 Photo credit: http://www.flickr.com/photos/csessums/4496149428/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Video will become the be-all/end-all of eyeball reaching in 2014.  Lindsay Bell – Arment Dietrich, Inc.  Source: http://HeidiCohen.com/?p=21476 Photo credit: http://www.flickr.com/photos/garryknight/6667784953/6/ via Garry Knight © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Large-form experiential campaigns will become even more important.  Lindsay Bell – Arment Dietrich, Inc.  Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/62681247@N00/6984961076/ via Queralt jqmj © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Content marketing will continue to be a focus.  Connie Benson - Dell Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/29233640@N07/5656481114/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • More marketers will realize that they need to move beyond publishing in order for their content marketing efforts to be effective.  Connie Benson - Dell Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/gastev/360505392/ via Gustev © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Companies will need technology that bridges silos and facilitates collaboration across content ideation, creation and publication.  Connie Benson - Dell Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/strocchi/1451285663// via Strocchi © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Trojan Horses.   Jonah Berger - Wharton Professor; author of  Contagious:Why Things Catch On Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/75001512@N00/391571638/ via JoelK75 © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Brands start creating more personalized responses to consumers  David Berkowitz - MRY Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/woodysworld1778/1209431859/ via Woody1778a © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Community managers either embrace content optimization tools that predict what kinds of content will perform best and when to post it, or find themselves in less demand.  David Berkowitz - MRY Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/sanspoint/168185832/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Increasingly, marketers stop referring to content marketing and just refer to it as marketing… David Berkowitz - MRY Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/43927551@N03/4881619799/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Customer-centricity is a key cultural theme for content marketing in 2014.  Michael Brenner – SAP & B2B Insider Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/philandpam/1485578432/ via Phil and Pam © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Brands will begin to form real newsrooms  Michael Brenner – SAP & B2B Insider Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/maiakinfo/5640066385/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Visual storytelling will become the next battleground for content marketing Michael Brenner – SAP & B2B Insider Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/normalityrelief/3224721382/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • There will be new thresholds for content marketing quality and quantity.  Lisa Buyer – Author of Social PR Secrets Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/ceaman/2612134461/ via moufle © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Company online newsrooms will become a function of marketers versus just PR departments. Lisa Buyer – Author of Social PR Secrets Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/victoriapeckham/261126382/ via Victoria Peckham © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Content marketing will become less of a buzzword and more of a way of life.  Lisa Buyer – Author of Social PR Secrets Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/iamtreesha/7894625598// via Treesha Duncan © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Global and local are where my mind is focused.  C.C. Chapman – YSN;  author of Amazing Things Will Happen & co-author of Content Rules  Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/40883475@N00/8920503023/ via Hanumann © 2014 – Heidi Cohen – Actionable Marketing Guide
    • The hiring of international community managers, storytellers and more.  C.C. Chapman – YSN;  author of Amazing Things Will Happen & co-author of Content Rules  Source: http://HeidiCohen.com/?p=21476 Photo credit www.buddhafield.com/budffest.html via http://www.flickr.com/photos/90664717@N00/2687301102/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Google will fully roll out author rank.  Ian Cleary – Razor Social Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/onesmallworld/9914964194/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • It will become increasingly difficult to attract an audience to your content as more people produce content so promotion of your content will be key.  Ian Cleary – Razor Social Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/joncandy/4917648486/ via Jon Candy © 2014 – Heidi Cohen – Actionable Marketing Guide
    • A content marketing strategy will be seen as important as a digital marketing strategy.  Ian Cleary – Razor Social Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/mikecogh/1039271534/ via Mike Cogh © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Think high value content.  Heidi Cohen – Actionable Marketing Guide Source: http://HeidiCohen.com/?p=21476 Image: http://HeidiCohen.com via Heidi Cohen © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Content presentation and packaging is increasingly necessary to break through and attract an audience.  Heidi Cohen – Actionable Marketing Guide Source: http://HeidiCohen.com/?p=21476 Photo credit public-photo.net/household/packaging-tape-brown-parcel-tape/ via http://www.flickr.com/photos/28958738@N06/4817475710/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Content distribution matters.  Heidi Cohen – Actionable Marketing Guide Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/sfj/3137873/ via I Morpheus © 2014 – Heidi Cohen – Actionable Marketing Guide
    • There will be a march toward content quality and a step away from quantity for many marketers Andy Crestodina – Orbit Media; author of Content Chemistry  Source: http://HeidiCohen.com/?p=21476 Photo credit: http://www.flickr.com/photos/wwarby/7127580211/ via W Warby © 2014 – Heidi Cohen – Actionable Marketing Guide
    • There will be a surge of podcasts and other high production value content.  Andy Crestodina – Orbit Media; author of Content Chemistry  Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/hetstyle/6877702965/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Records will be set in attendance of live events.  Andy Crestodina – Orbit Media; author of Content Chemistry  Source: http://HeidiCohen.com/?p=21476 Photo credit: http://www.flickr.com/photos/joncandy/4602711226/ via Jon Candy © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Belts loosen... even more for content marketing.  Pawan Deshpande - Curata Source: http://HeidiCohen.com/?p=21476 Photo credit www.menswear-market.com © 2014 – Heidi Cohen – Actionable Marketing Guide
    • As more marketers jump on board with content marketing, there’ll be a greater need to differentiate from each other.  Pawan Deshpande - Curata Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/mikeporterinmd/4741227132/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Brand properties go mainstream Pawan Deshpande - Curata Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/epsos/5591761716// via epSos.de © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Quality content is the clarion call.  Ric Dragon – Dragon Search; author of Social Marketology. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/faceme/7566910740/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • DEEP investment in content is something we're going to see more of Ric Dragon – Dragon Search; author of Social Marketology. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/12453467@N00/2577562460/ via tata_aka_T © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Brands are going to embrace the notion of passion-based marketing.  Ric Dragon – Dragon Search; author of Social Marketology. Source: http://HeidiCohen.com/?p=21476 Photocredit: http://www.flickr.com/photos/ralphandjenny/7161251042/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • You need to produce content that sets you apart from the crowd  Emeric Ernoult – Agora Pulse Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/pdbreen/3398012211/ via Copyright 2009 Patrick Breen © 2014 – Heidi Cohen – Actionable Marketing Guide
    • The two keywords for content marketing success in 2014 will be "niche" and "data".  Emeric Ernoult – Agora Pulse Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/qthomasbower/3563420741/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Transparency and being open and personal will become more and more the norm.  Emeric Ernoult – Agora Pulse Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/wwarby/11683016474/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Brands sweat the small stuff, which (it turns out!) is the big stuff.  Ann Handley – Marketing Profs; co-author of Content Rules Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/_lev_/489837674/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Businesses using content marketing as part of their overall online strategy will have to ramp up the quality in 2014 Kristi Hines – Blog Post Promotion Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/neilt/5933093/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • As businesses start to invest in higher quality content, they will also see more of a need to promote it effectively.  Kristi Hines – Blog Post Promotion Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/kouchi/151196377/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Another thing that will be big in 2014 is Google Authorship / Author Rank Kristi Hines – Blog Post Promotion Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/joshmcmillan/1410170675/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Marketers will go more visual and short.  Kelly Hungerford – Paper.li Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/evilerin/3093851614/ via Evil Erin © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Higher demand for long-reads and long-form writers. Kelly Hungerford – Paper.li Source: http://HeidiCohen.com/?p=21476 Photo credit htthttp://www.flickr.com/photos/yourdon/2708660678/ via Ed Yourdon © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Marketers will co-create with their communities.  Kelly Hungerford – Paper.li Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/nikonvscanon/3267138841/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • More collaboration / more amplification / more automation. .  Nick Kellet – List.ly Source: http://HeidiCohen.com/?p=21476 Photo credit http://HeidiCohen.com/ via Heidi Cohen © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Collaborative content is on the rise.  Nick Kellet – List.ly Source: http://HeidiCohen.com/?p=21476 Photo credit: http://HeidiCohen.com via Heidi Cohen © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Better content metrics and more content granularity.  Nick Kellet – List.ly Source: http://HeidiCohen.com/?p=21476 Photo credit: http://www.flickr.com/photos/aussiegall/286709039/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • LinkedIn will become far and away the most important platform.  Dave Kerpen - Likeable Media; author of Likeable Business &  Likeable Social Media. Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/smi23le/4613341564/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • There will be a big investment in mobile websites Arnie Kuenn of Vertical Measures; author of Accelerate. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/wonderlane/4284011682/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • We will see more regulations around native advertising.  Arnie Kuenn of Vertical Measures; author of Accelerate. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/thegreengirl/426147751/ via Green Melinda © 2014 – Heidi Cohen – Actionable Marketing Guide
    • We will see 108 more predictions that SEO is dead.  Arnie Kuenn of Vertical Measures; author of Accelerate. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/garryknight/3650151941/ via Garry Knight © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Google Hummingbird will give digital marketers a much greater appreciation of good content marketers Rob Peterson – Barn Raisers; contributor to  Strategic Digital Marketing  Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/zabdiel/3028620509/ via Ann Cam © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Shorter, quality content will be in demand  Rob Peterson – Barn Raiser; contributor to  Strategic Digital Marketing  Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/mandarina94/6318249059/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • The more screens, the better Rob Peterson – Barn Raisers; contributor to Strategic Digital Marketing  Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/dvanzuijlekom/8060015821/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • In 2014, we will start to see mid-sized and large brands start to purchase traditional media companies and blogging sites that target their customers.  Joe Pulizzi – Content Marketing Institute; author of Epic Content, Managing Content Marketing & Get Content Get Customers. Source: http://HeidiCohen.com/?p=21476 Photo credit http://HeidiCohen.com via Heidi Cohen © 2014 – Heidi Cohen – Actionable Marketing Guide
    • There will be a number of "content marketing is dead" articles that flood the scene.  Joe Pulizzi – Content Marketing Institute; author of Epic Content, Managing Content Marketing & Get Content Get Customers. Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/rhysasplundh/4768680351/ via Rhys Asplundh © 2014 – Heidi Cohen – Actionable Marketing Guide
    • B2B companies will move away from the static ebook and focus more on storytelling.  Dayna Rothman – Marketo; author of Lead Generation for Dummies   Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/justin/11733580/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • 3D printing will move content marketing to the next level.  Dayna Rothman – Marketo; author of Lead Generation for Dummies   Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/creative_tools/8592837554/ via Creative Tools © 2014 – Heidi Cohen – Actionable Marketing Guide
    • The Chief Content Officer (CCO) will become an increasingly important marketing hire.  Dayna Rothman – Marketo; author of Lead Generation for Dummies   Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/teegardin/6150427712/ via www.SeniorLiving.Org © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Paid social becomes truly mainstream.  Neal Schaffer - Author of Maximize Your Social     Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/nayukim/5704436996/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Companies will place more emphasis on content creation  Neal Schaffer - Author of Maximize Your Social     Source: http://HeidiCohen.com/?p=21476 Photo http://www.flickr.com/photos/48424574@N07/5341452059/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • The emergence of visual social media marketing will affect social networks in 2014.  Neal Schaffer - Author of Maximize Your Social     Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/zigazou76/5535071771/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Podcasting will continue to grow substantially  Mike Stelzner - Social Media Examiner     Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/imurphy/16591189/ via YTang3 © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Content marketing grows up.  Tommy Walker – Online Marketing Strategist Source: http://HeidiCohen.com/?p=21476 Photo credit http://www.flickr.com/photos/emeryjl/1577697374/ © 2014 – Heidi Cohen – Actionable Marketing Guide
    • Please join us on Heidi Cohen’s Actionable Marketing Guide •  Please signup for our free weekly Actionable Marketing Newsletter. Get a roundup of the week's posts with special content. •  Please join Heidi Cohen’s Actionable Marketing Guide on social media: –  Facebook –  Google+ –  Twitter Source: http://HeidiCohen.com/?p=21440 © 2014 – Heidi Cohen – Actionable Marketing Guide