Good LinkedIn, Weak LinkedIn
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Good LinkedIn, Weak LinkedIn

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Take a look at our updated eBook on what makes a good LinkedIn profile.

Take a look at our updated eBook on what makes a good LinkedIn profile.

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Good LinkedIn, Weak LinkedIn Good LinkedIn, Weak LinkedIn Document Transcript

  • Want to know how tomake a difference to yourpersonal onl emarketing?This document has been constructed to showyou the advantages of a good LinkedIn profileand gives you hints and tips on how tostand out from the rest...AND BE NOTICED.Let’s begin >> PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • Are you credible?It is fair to say that nowadays no credible job seeker can afford to be without a decentLinkedIn profile. A good LinkedIn profile adds credibility to your professional reputation,whereas a poor LinkedIn profile can mean that a recruiter, or possible new business contact,overlooks you, in turn for somebody who stands out more.Here, we look at some of the pitfalls of LinkedIn and show you how you can improve yourpresence and profile online. We take as an example the profile of Matthew Smith, the“candidate” whose CV we looked at in our guide, “Good CV, Weak CV”.Contents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • Why Linked ?The use of the web in recruitment is growing. LinkedIn, which has always human resources and recruiting professionals in the US and found thatpromoted itself as the professional network, has purposefully started to 92% will recruit from social networks and more than 70% havepromote its use as a tool for recruiters and hiring managers. successfully hired a candidate through social media. LinkedIn leads the way in recruiting with 93% of those surveyed using the network. SocialFaced with a new role to recruit to and maybe without an obvious networks are ranked top alongside referrals and direct sourcing as beingcandidate for the job, which recruiter wouldn’t be attracted to a ready- the best external sources for quality candidates.made database of millions of names? If you are appropriate for the rolethey are recruiting for, wouldn’t it be great if the recruiter found you We can only speculate on how far the rest of the worldand dropped you a line? is behind the US on this. But with this evidence, can you afford not to have an outstanding LinkedIn profile?If the rest of the world follows the US, your social media presence willbecome even more important in securing your next role. The JobviteSocial Recruiting Survey 2012 received responses from over 1,000Contents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The bits you don’t seeBefore we start, a word on settings. The bottom line is you have to bevisible. Of course, not everyone is comfortable with having a publicprofile on the web but remember that if LinkedIn is going to be aneffective tool in your job hunt, recruiters have to be able to find you.So ensure:• Your full name is visible• Your photo can be seen by everyone• You can be easily contacted by emailContents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • Your PhotoRemember LinkedIn is a business network. So look like you meanbusiness in your photo. No holiday photos, no party photos: it needs tobe a good quality head and shoulders photo of you, preferably in a suit.People will make judgements based on the photo and peopleexpect to see it (or they might think you’re hiding something).Not having one is not an option.Contents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Weak ProfileWould you believe the sample we give here is considered “Expert” and scale of his roles or of the companies that he’s worked for. In short, itaccording to LinkedIn? LinkedIn itself only measures how much is not clear what he can offer an employer. The profile has evidently beeninformation you supply it with, not the quality of it. thrown together in a hurry and with little care.Many profiles on LinkedIn look a bit like this. All it took was following the On top of that, Matthew isn’t making the most of LinkedIn, which isprompts you are given to add information as you set it up. There is little heavily optimised for searches. His professional headline (“Managingin here which would make it easy for a recruiter to find Matthew. Still Director”) means people will find him if they are searching for a Managingless is there much to hold their attention if he does appear on a search. Director but they might miss him for roles within his professional specialisms which he might be well-suited to; and he’s not in many groups.What is worse, it looks tired. Little thought has gone into the summary Group membership can demonstrate shared interest in a particular fieldor into the descriptions of the different roles. There are mistakes and and so allow you to be found through that route. Some groups also postthere is jargon. What it lacks is an engaging description of what the job vacancies too and, if you’re not a member, there’s a strong chance thatperson does and what he has achieved. We have no idea as to the scope you’ll also miss out on these.Contents EXAMPLESWhy LinkedIn? Weak Profile Click toView Weak Profile ExampleThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Weak Profile - Example 1 of 401 Matthew’s professional headline doesn’t tell us what industry he’s in. This will make him 01 hard to find. 0202 Poor photo – you can’t really see the 03 subject and I bet he wouldn’t use this on a company website. Also, it is too small.03 This is an abbreviation. Others might not know what this means.04 You wouldn’t get a clear idea from this what he really wants to do and what he can do.05 Typing error.06 Let’s hope he remembers to update the number of years regularly. Click toView Next Page 04 06 05Contents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Weak Profile - Example 2 of 407 It’s good he mentions that he ran the sites in Hong Kong and in the Far East and that the P&L was worth several million but this needs to be more precise. We don’t really get much of an idea of the scope of the role from this. How would we know if he’s an attractive candidate for a job?08 Very little information about the rest of his 07 roles. Also, WuO is an abbreviation and some readers may well not know what it stands for. We don’t get much idea about his career path and his achievements. At its most basic, it’s hard to tell what experience he actually has. 0809 Wrong date 09 Click toView Next PageContents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Weak Profile - Example 3 of 410 Entering skills is an important part of 10 optimising your LinkedIn profile for searching. Surely he has more than three after such a long career! He should really add a lot more. After all, you can have up to 50!11 Hardly relevant at this stage of his career.12 If you’re going to include interests, focus on those that are relevant to your professional life.13 As with a CV, you don’t need to include this kind of information – and probably best not 11 to if you think there’s any risk you might be discriminated against because of your age. Even more importantly, consider the security implications: your date of birth is commonly used by your bank, etc., as a way of checking your identity, so it’s better not to make it public on a website.14 Full marks for joining some groups, but they relate to his hobbies, not his career. Also, you can join up to 50. 12 13 Click toView Next PageContents EXAMPLESWhy LinkedIn? Weak Profile 14The bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Weak Profile - Example 4 of 4The importance of getting the settings rightThe name of the game of being on LinkedIn is being seen. We realise that some of you may be concerned about having open settings on a social media sitebut you at least have to have a Public Profile so that others can find you. Consequently, if your settings at all restrict what others can see, there’s a risk thatrecruiters, and other people you may want to hear from, won’t find you. If you don’t publish your public profile, your profile will be visible to no-one andyour work will be wasted.As a result, we recommend that you select “Make my public profile visible to everyone” and then check at least the following boxes:• Picture • Headline• Summary • Current Positions• Past Positions • Skills• Education • Interested In…Remember that the more information about your career and achievements you make available, the easier it is for peoplewho don’t know you to assess whether you are the right person for them to contact. Click toView Next PageContents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Good ProfileIf sending your CV to someone has to be highly targeted, you need to It is also worth noting that it is consistently written in the first personthink of your LinkedIn profile as broadcasting: it needs to express to a (I, me, my). The general consensus seems to be that this is the preferredwide community who you are, what you do and what your aspirations style for writing LinkedIn profiles so that they come over as though youare. It also needs to make someone think that they would want to hire were presenting yourself to someone. It also seems more natural andyou or do business with you. “human” than something that is written with no pronouns.The good profile has a professional feel to it. It is clear what Matthew Matthew now has a wide network, which is important if people aredoes and thought has been given to the information in the different going to find him. This is a place to build business relationships and bysections. By listing skills and expertise, the profile is optimised to be broadening your own network, you also broaden your second and thirdfound in searches. level networks. As we have mentioned earlier, groups also form an important part of the mix. You can belong to up to 50. If you have a particular personal interest (such as Matthew’s interest in horses), then it won’t hurt if a few groups relate to that but as a job hunter, the more groups you join relating to your professional life, the greater the chance of being seen byContents EXAMPLES people with an interest in hiring you.You can leave groups as easily asWhy LinkedIn? Weak Profile you can join them, so leave any which don’t seem particularly useful.The bits you don’t see Good ProfileYour PhotoThe Weak Profile Click toView Next PageThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • continued... The Good ProfileLinkedIn also allows you to add sections which are not in its standard Writing an excellent profile is not everybody’s cup of tea, however. So, iflayout. In Matthew’s case we have added a section for “Certifications” you need help with developing a really effective, hard working LinkedInand another for “Languages”, to highlight his professional membership profile, that’s appealing to potential recruiters, employers and businessand foreign language proficiencies. We have also added “Volunteer associates, please contact Richmond Solutions onExperience and Causes” to showcase his fundraising work. There info@richmondsolutions.co.uk.are many more sections which you can choose from and we wouldrecommend that you explore those to see which ones may help yourprofile. Bear in mind, too, that you can move the different sectionsaround depending on what you wish to emphasise.The whole point of having an online presence is to show you at yourbest to the wider world. Decide what you need to tell people if you are Click toView Good Profile Exampleto attain your career goals and make sure it’s clear to anyone whosearches you out.Contents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Good Profile - Example 1 of 6 We have used British English and Sterling (as a currency) throughout. We could equally have used American English as the language 01 and another currency as appropriate – the point is to be consistent. Note that it is also written in the first person – the general consensus is that this is the preferred style for LinkedIn as it 02 seems more personal, as though the writer 03 were presenting him/herself to you.01 The headline now gives a clear impression of what Matthew does.02 The photograph is now a good professional head and shoulders shot. 0403 He’s been working hard on linking to people and so broadening his wider network.04 Matthew has added further contact details to his profile and he’s also entered a couple of websites that he thinks will be interesting for people who look him up. Note that he has given them bespoke names.05 The Summary gives a clear overview of Matthew’s professional capabilities and includes key words which means his profile will be more highly ranked in searches. 05 Click toView Next PageContents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Good Profile - Example 2 of 606 Matthew has added sections on his professional membership and languages which show these well. He has also moved them up from their default position so that they are readily visible to the reader.07 Matthew has now fully filled in the Experience section, giving brief descriptions 06 of each role. It gives a clear idea of his career path and professional capabilities.08 Matthew has still included a number of key metrics which help to illustrate his achievements but has been vague about them where they might be commercially sensitive. 07 Click toView Next PageContents EXAMPLESWhy LinkedIn? Weak Profile 08The bits you don’t see Good ProfileYour Photo 08The Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Good Profile - Example 3 of 609 Beyond the 10-year point, you don’t need to say so much about your roles, if you choose to include them. 09 Click toView Next PageContents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Good Profile - Example 4 of 6 Click toView Next PageContents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Good Profile - Example 5 of 610 Presenting his voluntary fundraising activities under Volunteer Experience and Causes allows Matthew to highlight the charity work he has done and show what organisations and causes he supports. As he is interested in working further with charities, this may help him.11 Listing his skills also helps to make his profile searchable and he has now added the full 50 he is permitted. In time they will be endorsed and they will appear starting with the most endorsed first. 10 11 Click toView Next PageContents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • The Good Profile - Example 6 of 612 He’s taken out details of his school and added details of his MBA. 1213 Matthew gives clear advice to anyone reading his profile regarding what he’s interested in and how to contact him. He could join up to 50 groups, so he could14 do more, but at least he’s now joined some groups which are relevant to his professional interests. 13 14 Click toView Next PageContents EXAMPLESWhy LinkedIn? Weak ProfileThe bits you don’t see Good ProfileYour PhotoThe Weak ProfileThe Good Profile PERSONAL CAREER ADVOCATES R RICHMOND +44 (0)20 8835 7082 S info@richmondsolutions.co.uk richmondsolutions.co.uk
  • For a FREE LinkedIn profile review by our team of specialist writers,please click on the link below and upload your URL UPLOAD MY URL Why not register for our blog, full of great tips and advice? Register now. PERSONAL CAREER ADVOCATESR RICHMOND +44 (0)20 8835 7082S info@richmondsolutions.co.uk richmondsolutions.co.uk