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Started in 1824 By John Cadbury In Birmingham, England Headquarters : UK History of Cadbury
By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates. By 1864, George and Richard, sons of John continued to expand the product line. Cadbury manufactured its milk chocolate in 1897 Today Cadbury is the largest confectionary company in the world.
Wide product range Good prices International business Advertising Good availability Strengths
Health and safety Only does the chocolate No dietary options Weaknesss
In terms of political issues, France being an advanced democratic country, specific risk is negligible. In terms of economic issues, it has fourth largest GDP in the world. Opportunities in countries like France
Unable to understand foreign customer preference. Incur unexpected cost. Threat of entry due to the competition growing through acquisation. Threats
First one to include pictures instead of printed text on chocolate boxes. Many children joined Cadbury’s Coco cub Club that it had 300,000 members in 1936. Launched a Get Active program in 2003, helping 10,000 teachers get in shape. Interesting facts
Mars-wrigley Nestle Kraft food Ferrero Others companies in sector
Type : private Industry : confectionary Founded : 1911 in Tacoma, Washington, USA. Founder : Frank C.Mars Products : milky way, bounty, mars, snickers. Revenue: US$30 billion Mars-wrigley
Type : private Industry : Food processing Founded : Vevey, Switzerland (1866) Founder : Henri Nestle Products : baby food, coffee, dairy products, ice cream Revenue: CHF 107.6 billion Nestle
Type : public Industry : Food Processing. Founded : Englewood,Chicago, USA Products : ice cream, cheese, milk. Revenue: US$ 40.4 billion Kraft Foods
Type : private Industry : Food Founded : 1946 Founder : Pietro Ferrero Products : confectionary. Revenue : 6.2 billion euros Ferrero
Positionsin emerging markets
In order for to reach the peak of achievement, the company would have to stress on the growth of the product. Cadbury should also look into other countries like Asia Pacific in order to market its products popular globally. Another strategic plan would be a joint venture. Needless to say that in order for the company to market its products globally, it is understood that heavy capital and expenditure have to be sacrificed. conclusion
“LAST BUT NOT THE LEAST CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME OF ITS PRODUCTS”
Brands and sub brands
The market major of Chocolates offers the following products in the market:- Chocolates :-eg. Cadbury dairy milk, perk, celebrations, temptations, five star, eclairs, gems, cadburylite, fruit and nut and cadburycrackle,cadburyheros and many more Snacks :-cadbury bytes Beverages :-Bournvita, cadbury delight Candy :-cadbury halls Gums :-Bubbaloo Cadbury
milk product by cadbury
BYTES….. Bytes is the first foray of Cadbury into the rapidly growing Bagged Snack Category of Snacking. Largely dominated by Salted products, the lead brands in this category includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc. In this arena of salted products, Bytes positions itself as a unique offering of wafer biscuits filled with chocolate.
Fruit & Nut
The NescaféPlanNestlé to invest CHF 500 million in coffee projects
Food industry awardNestlé honoured for science and technology leadership