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Cadbury presentation Presentation Transcript

  • 1.
  • 2. Started in 1824
    By John Cadbury
    In Birmingham, England
    Headquarters : UK
    History of Cadbury
  • 3. By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates.
    By 1864, George and Richard, sons of John continued to expand the product line.
    Cadbury manufactured its milk chocolate in 1897
    Today Cadbury is the largest confectionary company in the world.
  • 4. Confectionary: Caramello Koala, Freddo,Bournvita
    Cooking products: choc chips, cooking choc,flake garnish
    Boxed chocolates: favourite chocolates, milk tray chocolates, roses chocolates
    Chocolates : fruit n nuts, crackle, silk, bournville , temptations, roast almond.
    Gums : Stride, Trident, Chiclets, Dentyne, Bubblicious
    Product line
  • 5.
  • 6. Wide product range
    Good prices
    International business
    Advertising
    Good availability
    Strengths
  • 7. Health and safety
    Only does the chocolate
    No dietary options
    Weaknesss
  • 8. In terms of political issues, France being an advanced democratic country, specific risk is negligible.
    In terms of economic issues, it has fourth largest GDP in the world.
    Opportunities in countries like France
  • 9. Unable to understand foreign customer preference.
    Incur unexpected cost.
    Threat of entry due to the competition growing through acquisation.
    Threats
  • 10. First one to include pictures instead of printed text on chocolate boxes.
    Many children joined Cadbury’s Coco cub Club that it had 300,000 members in 1936.
    Launched a Get Active program in 2003, helping 10,000 teachers get in shape.
    Interesting facts
  • 11. Mars-wrigley
    Nestle
    Kraft food
    Ferrero
    Others companies in sector
  • 12. Type : private
    Industry : confectionary
    Founded : 1911 in Tacoma, Washington, USA.
    Founder : Frank C.Mars
    Products : milky way, bounty, mars, snickers.
    Revenue: US$30 billion
    Mars-wrigley
  • 13. Type : private
    Industry : Food processing
    Founded : Vevey, Switzerland (1866)
    Founder : Henri Nestle
    Products : baby food, coffee, dairy products, ice cream
    Revenue: CHF 107.6 billion
    Nestle
  • 14. Type : public
    Industry : Food Processing.
    Founded : Englewood,Chicago, USA
    Products : ice cream, cheese, milk.
    Revenue: US$ 40.4 billion
    Kraft Foods
  • 15. Type : private
    Industry : Food
    Founded : 1946
    Founder : Pietro Ferrero
    Products : confectionary.
    Revenue : 6.2 billion euros
    Ferrero
  • 16. Positionsin emerging markets
  • 17. Competition
  • 18. In order for to reach the peak of achievement, the company would have to stress on the growth of the product.
    Cadbury should also look into other countries like Asia Pacific in order to market its products popular globally.
    Another strategic plan would be a joint venture.
    Needless to say that in order for the company to market its products globally, it is understood that heavy capital and expenditure have to be sacrificed.
    conclusion
  • 19. “LAST BUT NOT THE LEAST CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME OF ITS PRODUCTS”
  • 20.
  • 21. Brands
    and
    sub brands
  • 22. The market major of Chocolates offers the following products in the market:-
    Chocolates :-eg. Cadbury dairy milk, perk, celebrations, temptations, five star, eclairs, gems, cadburylite, fruit and nut and cadburycrackle,cadburyheros and many more
    Snacks :-cadbury bytes
    Beverages :-Bournvita, cadbury delight
    Candy :-cadbury halls
    Gums :-Bubbaloo
    Cadbury
  • 23. Cadbury’s Chocki
  • 24. milk product by cadbury
  • 25. Eclairs
  • 26. BYTES…..
    Bytes is the first foray of Cadbury
    into the rapidly growing Bagged Snack
    Category of Snacking. Largely dominated by
    Salted products, the lead brands in this category
    includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc.
    In this arena of salted products, Bytes positions itself as a unique
    offering of wafer biscuits filled with chocolate.
  • 27. Crackle
  • 28. Fruit & Nut
  • 29. Roast Almond
  • 30. Temptations
  • 31.
    • The NescaféPlanNestlé to invest CHF 500 million in coffee projects
    • 32. Food industry awardNestlé honoured for science and technology leadership
  • Nestle
    brands
  • 33.
  • 34.
  • 35.
  • 36. Wrigley
    “Brands”
  • 37.
  • 38.
  • 39. Kraft food
    &
    its brands are :
  • 40.
  • 41.
  • 42. Some of its brands are:
  • 43.
  • 44. Submitted by: Ishdeep Singh Arora
    HeenaPruthi
    ArashvirKaur
    Sonam
    Ankit
    AbhishekMittal
    Marketing Management