Your SlideShare is downloading. ×
0
Case  Facebook  Beacon
Case  Facebook  Beacon
Case  Facebook  Beacon
Case  Facebook  Beacon
Case  Facebook  Beacon
Case  Facebook  Beacon
Case  Facebook  Beacon
Case  Facebook  Beacon
Case  Facebook  Beacon
Case  Facebook  Beacon
Case  Facebook  Beacon
Case  Facebook  Beacon
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Case Facebook Beacon

737

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
737
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Case: Facebook Beacon Hedwig Puello Serna Naomi Sarijoen
  • 2. Overzicht <ul><li>Beacon </li></ul><ul><li>Shut down </li></ul><ul><li>Push & Pull </li></ul><ul><li>Privacy </li></ul>
  • 3. Geek and Poke: Jim’s Grocery Store
  • 4. Beacon 1/2 <ul><li>Facebook </li></ul><ul><li>Advertentiesysteem </li></ul><ul><li>6 november 2007; 44 partner websites </li></ul><ul><li>Data externe websites </li></ul>
  • 5. Beacon 2/2 <ul><li>Activiteiten  ‘News Feed’ </li></ul><ul><li>Aankoopinformatie zichtbaar </li></ul><ul><li>Geforceerde ‘Mond op Mond’ reclame </li></ul>
  • 6. Privacy <ul><li>Beacon overtreedt privacy van Facebook gebruikers. </li></ul><ul><li>Vereiste: een opt-in systeem (aankoopinformatie blijft privé, tenzij je zelf aangeeft dat je het wilt delen). </li></ul>
  • 7. Shut down Beacon <ul><li>Petitie Facebook (MoveOn.Org) </li></ul><ul><ul><li>Eigen medium </li></ul></ul><ul><li>21 september 2009 shut down Beacondiensten </li></ul>
  • 8. Opt. What? <ul><li>Push </li></ul><ul><li>Opt. In </li></ul><ul><li>Pull </li></ul><ul><li>Opt. Out </li></ul><ul><li>Spam </li></ul><ul><li>Effectief </li></ul>
  • 9. Push & Pull <ul><li>Push ; Beacon biedt ongevraagd aanbiedingen en recommendations aan </li></ul><ul><li>Pull ; MoveOn.org nodigt Facebook gebruikers uit om de petitie te tekenen en lid te worden van de facebook groep. </li></ul>
  • 10. Effect <ul><li>Pull is effectiever </li></ul><ul><ul><li>Interesse, eigen keuze en tijd </li></ul></ul><ul><li>Push wordt negatief gezien </li></ul><ul><ul><li>Ongevraagd, Onbekend, Opdringend, Inbreuk op Privacy </li></ul></ul><ul><li>Many to Many vs. One to Many </li></ul>
  • 11. Conclusion <ul><li>Beacon negatief door PUSH approach </li></ul><ul><li>DMV Petitie op eigen website (Pull) is er protest gekomen </li></ul><ul><li>Many to Many Succesvol </li></ul><ul><li>Soortgelijke programma’s beter beveiligd – (Opt. In) </li></ul>
  • 12. Dus, w ees gewaarschuwd

×