Vodacom's mobile media landscape
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Vodacom's mobile media landscape

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Charlene Davidoff from Vodacom visited World Wide Creative to present on advertising opportunities at South Africa's biggest mobile operator. This presentation is part of World Wide Creative's ongoing ...

Charlene Davidoff from Vodacom visited World Wide Creative to present on advertising opportunities at South Africa's biggest mobile operator. This presentation is part of World Wide Creative's ongoing Think Tank Thursday sessions - a weekly forum for digital marketing experts to present to the WWC studio team.

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Vodacom's mobile media landscape Vodacom's mobile media landscape Presentation Transcript

  • 5. The Vodacom Mobile Media Landscape
  • The mobile phone has become central to ‘YOU’
    An extension of personality
  • Our challenge is to reach out & speak to consumers as individuals
    View slide
  • Create a dialogue
    Allow consumers to respond
    Always be relevant
    View slide
  • So how can Vodacom Mobile Media help?
  • We know the rules!
    • Consumer Protection Act
    • Direct Marketing
    • WASPA Code of Conduct
    • ASA
    • Protection of Information Act
  • We’re the biggest local player
  • We have a strategic approach to mobile
  • We deliver the 5 R’s
    • Reach
    • Relevance
    • Response
    • Rewards
    • Reporting
  • Our products acknowledge
    privacypermissionpreference
  • Our product
    Right to refuse direct marketing
  • Please Call Me
  • What is it ?
    Sender sends a free Please Call Me sms to recipient
    Your text ad with optional call to action is tagged tothis message
  • Who can you target through Please Call Me?
    67.6%
    25.8%
    2.6%
    4%
    Age
    19-29
    30-44
    45-59
    Other
    Home Language
  • What’s possible with Please Call Me?
  • PromoCaller
  • Who can you target with Promo caller ?
    Your Database
    By filters:
    demographics, location, handset, language, Mobile Operating system, employment status, marital status, children
    PromoCaller
    OurOpt-inusers
  • What is it ?
    • an automated voice service that makespre-recorded outbound calls
    • use voice artist/celeb
    • English/Afrikaans/ vernacular
    • to any mobile user on any mobile networkin SA
    Click to play
  • What’s possible with Promo Caller?
  • AdMe
    Permission–based marketing
  • And you can enter into dialogue if you target our Vodacom Adme opt-in database
    • it allows you to only send messages only to users who have opted in to receive them
    • it enables intelligent profiling, so your database is not just a list of names and numbers
    • you can personalize the messages you send, whether through text or images
    • recipients can respond directly to you
    • ongoing dialogue with them will help you build their preference profile
    • if you get this right, over time you can build a community
  • LSM
    Age
    Location
    Gender
    Home Language
    Handsetoperating system
    Marital Status
    Handsetmanufacturer
    Select from the following filters to reach your target market
  • SMS/MMS dialogue options
  • Campaign types
    Text Push
    Create awareness with160 characters and a call-to-action
  • Campaign types
    Text Dialogue
    Engage your customers with interactive messaging at no cost to them*
    *Terms and Conditions apply
  • Campaign types
    Rich Push
    Make an impact with a full screen image and up to 500 characters (MMS)
  • Campaign types
    Rich Dialogue
    Send a follow up MMS that engages the user beyond text
  • Value for the marketer
    • Engagement levels
    • Leads generated
    • Conversion rates
    These are the key attributes that make mobile unique & different to traditional media
  • Vodafone live!
    Mobile internet
  • Who can you target with Vlive?
  • What is it ?
    • A content portal
    • Exclusive to Vodacom customers
    • Entertainment
    • Travel & Location
    • My Services
    • Sport
    • Mobile fun
    • News & Weather
    • Home & Search Mobile
  • What’s possible with Vlive?
  • Zoopy
  • Who can you target through Zoopy?
  • What is it and what’s possible?
    Features international and local entertainment, news & sport
    The new Zoopy is a mobile video tabloid
  • Zoopy - Demographics
  • What’s possible with Zoopy?
    Your text ad with optional call to action is tagged to this message
  • What can we dofor you?
  • Thank you
    Name Surname
    mobileadvertising@vodacom.co.zawww.vomocom.mewww.vodacommobilemedia.co.zaxxxxx
    EmailMobiWebPhone