Student Village

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Presentation for The Heavy Chef Session, August 2009 in Johannesburg.

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Student Village

  1. 1. Your Top 10 Questions on Digital
  2. 2. Your Questions on ONLINE
  3. 3. 1. Do All Students Have Access to the Internet ?
  4. 4. <ul><li>SA Student Facts </li></ul><ul><li>17-24 </li></ul><ul><li>Tertiary students </li></ul><ul><li>740,000 across 23 official uni’s </li></ul><ul><li>Seacom cable </li></ul>Before Seacom 32X
  5. 5. What SN sites students (17-24) are using 18,500 SA Students (18-24 ) 145,000 SA Students (18-24 )
  6. 6. 2. Should I create my own social network website ?
  7. 9. 3. What online tools should I use?
  8. 10. <ul><li>Interactive Banners </li></ul><ul><li>Competitions </li></ul><ul><li>Advertorials </li></ul><ul><li>Online Newsletter inserts </li></ul><ul><li>Branded Communities </li></ul><ul><li>Online Gaming </li></ul><ul><li>Viral (SN apps, email) </li></ul>
  9. 11. 4. How many Clicks will my banner get ?
  10. 12. + 1% CTR < 0.4% CTR http://nxn.netgate.net/banner/banner_top10.html
  11. 13. 5. What am I missing ? (they don’t really ask this but they should)
  12. 14. Spin
  13. 15. Your Questions on MOBILE
  14. 16. Waking up to Mobile <ul><li>98% of SA students use their mobile phone for SMS </li></ul><ul><li>76% for internet browsing (WAP) and </li></ul><ul><li>68% for instant messaging (IM) </li></ul>
  15. 17. 6. Should I create my own WAP or MOBI site ?
  16. 19. 7. Bluetooth zones ?
  17. 20. 8. How can I best use SMS ?
  18. 21. See you at the TUT amphitheatre at 13:00 Together we can FLIP  HIV to HI VICTORY. Scrutinize
  19. 22. 9. Should I use a SHORTCODE (Premium rated SMS) ?
  20. 23. 10. How Should I Integrate Mobile?
  21. 26. Find me @ <ul><li>[email_address] </li></ul><ul><li>www.studentvillage.co.za </li></ul><ul><li>Blog - www.sv.co.za/marc/ </li></ul><ul><li>www.twitter.com/marcgh123 </li></ul><ul><li>www.linkedin.com </li></ul><ul><li>Marc Kornberger </li></ul>

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