Heavy Chef Feb 2010 "Taste of the Digital Future"

A Taste Of The Future: Digital Marketing Trends Heavy Chef | Johannesburg | 2 February 2010

all available at www.louisjvr.com

the times they are a-changin’…

“ ok, so then, what is world wide creative all about?”

watch out for smoke and mirrors!

“ the relationship between business and the consumer has changed”

four questions about your customers in 2010:

where are they online?
what are they doing online?
how much influence do they have?
what are their expectations?

they are cross-pollinating
231,510,169 websites ( Netcraft , Apr 2009 ) 133,000,000< blogs ( Technorati , Oct 2009 ) 68,557,534 monthly UV on Facebook ( Compete.com , Jan 2009 ) 5,979,052 monthly UV on Twitter ( Compete.com , Jan 2009 )

they are still following the big boys

they are on the social networks

they are discovering the long tail

takeaway from question no.1: prepare to fragment your web presence

2. what are they doing online? they are engaging on different levels

2. what are they doing online? they are watching a LOT of videos

2. what are they doing online? they’re recognising their social impact

2. what are they doing online? pretty much EVERYTHING! prairietumbleweedfarm.com

takeaway from question no.2: target specific socio-profiles

3. how much influence do they have? enough to put a president in power?

3. how much influence do they have? social media hits mainstream

3. how much influence do they have? more than the all-powerful logo

3. how much influence do they have? influence is accelerated by technology

takeaway from question no.3: partner, monitor and manage feedback

4. what are their expectations? they expect (and reward) authenticity

4. what are their expectations? they expect (and reward) fast “ Real-time Is just not fast enough anymore” - Jeremiah Owyang, Web Analyst

4. what are their expectations? they expect (and reward) better

4. what are their expectations? they expect (the illusion of) privacy

takeaway from question no.4: identify your own brand custodians

“ stop asking when , and start planning for now ”

fragment your web presence
target specific socio-profiles
partner, monitor and manage feedback
identify your own brand custodians
… and, so in conclusion, to recap:-

indeed, the times they are a-changin’...

thank you for your time, enjoy our drinks, try the veal…

thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za

thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za … and don’t forget: never trust a skinny chef!

Heavy Chef Feb 2010 "Taste of the Digital Future"

by The Heavy Chef Project on Feb 03, 2010

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Heavy Chef Feb 2010 "Taste of the Digital Future" — Presentation Transcript

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