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Heavy Chef Feb 2010 "Taste of the Digital Future"
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Heavy Chef Feb 2010 "Taste of the Digital Future"

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Louis Janse van Rensburg's presentation at The Heavy Chef Session in Johannesburg, 2 Feb 2010, covering the Digital Consumer and what to expect. Some major trends and tips for digital marketers. Louis …

Louis Janse van Rensburg's presentation at The Heavy Chef Session in Johannesburg, 2 Feb 2010, covering the Digital Consumer and what to expect. Some major trends and tips for digital marketers. Louis is the Johannesburg Manager of World Wide Creative.

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  • 1. A Taste Of The Future: Digital Marketing Trends Heavy Chef | Johannesburg | 2 February 2010
  • 2. all available at www.louisjvr.com
  • 3. the times they are a-changin’…
  • 4. “ ok, so then, what is world wide creative all about?”
  • 5.  
  • 6. watch out for smoke and mirrors!
  • 7.  
  • 8. “ the relationship between business and the consumer has changed”
  • 9. four questions about your customers in 2010:
  • 10. four questions about your customers in 2010:
    • where are they online?
    • what are they doing online?
    • how much influence do they have?
    • what are their expectations?
  • 11. four questions about your customers in 2010:
    • where are they online?
    • what are they doing online?
    • how much influence do they have?
    • what are their expectations?
  • 12.
    • where are they online?
    • they are cross-pollinating
    231,510,169 websites ( Netcraft , Apr 2009 ) 133,000,000< blogs ( Technorati , Oct 2009 ) 68,557,534 monthly UV on Facebook ( Compete.com , Jan 2009 ) 5,979,052 monthly UV on Twitter ( Compete.com , Jan 2009 )
  • 13.
    • where are they online?
    • they are still following the big boys
  • 14.
    • where are they online?
    • they are on the social networks
  • 15.
    • where are they online?
    • they are discovering the long tail
  • 16. takeaway from question no.1: prepare to fragment your web presence
  • 17. four questions about your customers in 2010:
    • where are they online?
    • what are they doing online?
    • how much influence do they have?
    • what are their expectations?
  • 18. 2. what are they doing online? they are engaging on different levels
  • 19. 2. what are they doing online? they are watching a LOT of videos
  • 20. 2. what are they doing online? they’re recognising their social impact
  • 21. 2. what are they doing online? pretty much EVERYTHING! prairietumbleweedfarm.com
  • 22. takeaway from question no.2: target specific socio-profiles
  • 23. four questions about your customers in 2010:
    • where are they online?
    • what are they doing online?
    • how much influence do they have?
    • what are their expectations?
  • 24. 3. how much influence do they have? enough to put a president in power?
  • 25. 3. how much influence do they have? social media hits mainstream
  • 26. 3. how much influence do they have? more than the all-powerful logo
  • 27. 3. how much influence do they have? influence is accelerated by technology
  • 28. takeaway from question no.3: partner, monitor and manage feedback
  • 29. four questions about your customers in 2010:
    • where are they online?
    • what are they doing online?
    • how much influence do they have?
    • what are their expectations?
  • 30. 4. what are their expectations? they expect (and reward) authenticity
  • 31. 4. what are their expectations? they expect (and reward) fast “ Real-time Is just not fast enough anymore” - Jeremiah Owyang, Web Analyst
  • 32. 4. what are their expectations? they expect (and reward) better
  • 33. 4. what are their expectations? they expect (the illusion of) privacy
  • 34. takeaway from question no.4: identify your own brand custodians
  • 35. “ stop asking when , and start planning for now ”
  • 36.  
  • 37.
    • fragment your web presence
    • target specific socio-profiles
    • partner, monitor and manage feedback
    • identify your own brand custodians
    … and, so in conclusion, to recap:-
  • 38. indeed, the times they are a-changin’...
  • 39. thank you for your time, enjoy our drinks, try the veal…
  • 40. thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za
  • 41. thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za … and don’t forget: never trust a skinny chef!