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Why Your Business Needs a Blog



Why your website needs to be built on a blog platform, and how to transform your business by blogging.

Why your website needs to be built on a blog platform, and how to transform your business by blogging.
It's easier than you think!
(You don't have to be a brilliant writer!)



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    Why Your Business Needs a Blog Why Your Business Needs a Blog Presentation Transcript

    • Connecting the Dots…
    • I have bad news …
      a traditional
    • Yes, my friends…it’s a blog!
    • Google
      Why Google is Google=
      Relevant, dynamic, credible content
      Blogs trump “Websites” in placement
    • How People what information before they Buy
      Thought: I’m tired all the time. I need more energy!
      Search: “Natural Remedy Lack of Energy”
    • “I’m not ready to buy anything yet!I don’t know what to buy. I need more information…
    • AHA! Information!
    • Now That I’m Informed…
      I will probably learn about some products on this site.
      I will probably go back to google now and search for more products like these (to compare).
      I will probably return the site that gave me the information and buy there unless I find a very compelling reason to buy elsewhere.
      77% will return to the site that gave them the information they needed!
      BECAUSE “You gave me the information. You helped me!”
    • You hang out with some neighbors…
      Playground – some sites will be your playground. You will ‘hang out’ there & engage with others more than others.
      “Storage” – Some are more like your garage, you keep things there, but don’t hang out as much.
      Your ‘fans’ might decide
    • Content: thing to consider
      Posts aren’t ‘static’
      Pictures, videos and links
      Blog feeds
      It all floats by like a stream
      Flickr & Youtube: host content then link
      Blog – Create content then link via facebook, Linkedin and twitter
    • Content to Multiple Channels
    • Branding: What it looks like
      The Most Important thing in Real Estate Location.Location.Location.
      In Branding it’s:
      Consistent! Consistent! Consistent!
      Find themes and color schemes that
      “match” your other sites.
      Use profile photos taken in the same
    • Brilliant Branding
      • A consistent brand carries your message further by making a deeper impression that lasts longer
    • Bad branding=no branding
      Is this even the same guy???
    • What do I blog about?(this is part of your brand)
      The most important things in Blogging:
      Anticipated. Personal. Relevant.
      Information that would/should be expected from you.
      Information that serves, educates, entertains, informs, & creates a connection for your reader.
      Should serve them as much (or more) than you.
      What do you want to be “known for?”
    • Free Blogsites*
      Posterous – easiest & free, ltd & not best for google
      Tumbler--easiest & free, ltd & not best for google
      Blogger-- easy & free, better/not best but better for google
      Typepad -- free, not best for google
      Wordpress.com—free, not best for google
      (easiest to move to self hosted WP later)
      Wordpress.org – Self Hosted *
      (Must pay for hosting $10 or less/month.)
      Free sites to add blog poststo:
    • This is Your NeighborhoodYou Blog = Home
    • Free up time with & get people to your blog!
      RSS by email! Instead of a ‘newsletter’
      Instead of just posting other people’s content, post yours!
      Get more bang for your buck! (see last slide)
      Post on other relevant blogs
      Re-purpose your posts & add to larger relevant blogs
      Link to other relevant people’s blogs
      Write down ideas when they strike!
      Schedule posts
    • The extrabonuses of a blog
      RSS reader, or subscribe by email
      How many people have your website show up in their inbox each week?
      More readers
      =Make More Money
      You can edit & change it!
      =Save Money!
    • Types of Blogs:
      Blogger (Google)
      Built in (ie. Inside 919)
      WP hosted
      Self hosted
      How to choose?
      Simple sites offer limited changes, layouts, plugins
      Both are Free (self hosted requires a domain & hosting)
      Wordpress has thousands of themes, & plugins.
      Can be used as a website.
      More challenging to learn