Question One... Explain how your products challenge, develop or form conventions of real media texts? The majority of our adverts are fast paced and comical as we want our audience to enjoy watching them and remember them. The adverts that inspired us were the existing ‘Pot Noodle’ adverts as they were humorous and professional, therefore we did similar shot but making sure that our adverts were still original. To promote our products, the most important thing is making sure it is aired on the appropriate channel. Our target audience are people of all ages therefore our adverts should be revealed on ITV 1 where Emmerdale and Coronation Street are played which most adults watch, and Channel 4 as programmes such as Big Brother, Hollyoaks, and friends are aired.
First Advert This shot represents the connection between boys. They are both leaning on their cars which obviously states that they are in a car park. They are looking at each other and their facial expressions means they look like they’re talking and having a laugh so the atmosphere is excellent. The lighting is nice and bright as it is outside in natural light and we have filmed a long/mid shot to show the location of where they are. We have no music playing at the minute as we want it to seem like it is real life. Existing adverts usually take advantage of long shots to let the audience know the setting.
This is one of my favourite shots as it is a close up of the boys face. We filmed a close up do we can see the determination and certainty the boy has in ordering a jug of boiling water. I particularly enjoy the fact that the colour is black and white as the audience will know it is a flash back. In the flash back we have music playing to show how placid it is in the restaurant. The lighting is brilliant as it is shining through the door and this to me focuses more on all the detail in the background and the boy’s face.
The message we want to get across in this advert is that ‘Doodle Noodles’ are irresistible and the reason we didn’t feel the need to film an extreme close up of the girl’s face is because we wanted to show the audience how lovely the restaurant is. As you can see from the mise en scene there are exquisite, tall wine glasses in the background as well as a pleasant looking tree, so why would you need to order boiling water when there are lots on the menu? Well, because ‘Doodle Noodles’ are more appealing. In this shot you can also see, in detail, the confusion and embarrassment on the girl’s face. The lighting compliments the black and white washout background and the music compliments the whole frame.
This whole advert is sped up to show the urgency in this woman finding something to eat. I am particularly fond of this shot as this is a mid shot and you can see a huge part of the kitchen without taking attention off the woman. We can also see from this shot that she is looking for something. But what could it be? The lighting is bright and we can see everything in the shot. The music we have used for this advert is original jazz. I feel this turned out well and made the advert more humorous. I cannot say that I have seen an advert like this before, so I think we have been very unique.
This extreme close up of her guilty facial expressions tells the audience that she should not be thinking about eating those ‘Doodle Noodles’. From the lack of background we can see that the attention is supposed to be focused on the ‘Doodle Noodles’ and the woman’s guilty face. I feel that this is comical and comedy plays a huge factor in this style of advert. It suits the genre perfectly. Many ‘Pot Noodle’ and other Noodle adverts that I have watched, humour is evident and without it, I believe the adverts wouldn’t have been very successful. I do believe that many audiences have different opinions and many different beliefs in humour but you have to take your chances and trust feedback.
This frame is another one of my favourites as we have been inspired by the pop star, Kesha’s music video ‘Tick Tock’. In her video there is an image of a clock but we decided to speed time up by changing the pace as this shows demand and stress. It also shows how indecisive the woman is as she can’t make up her mind whether to eat the ‘Doodle Noodles’ or not. The lighting is ideal as it is in the middle of bright and dark, and lets the audience know how uncertain she is about eating it. This shot is repeated a couple of times as we want to portray how crucial time is and how fast it flies. I feel this is the most important shot as it is so simple and conveys a very important message. That timing is crucial.
For the radio advert we decided to create something that the listener would want to listen to more, therefore we did not use any music as it would take away the importance of the dialogue and sounds. To stimulate the audiences thoughts we had sounds of a kettle being boiled, a fork slamming on the table, ripping of the ‘Doodle Noodles’ label and a woman screaming ‘Yes YesYES!’. This obviously would have drawn the audience in. The woman's voice was then followed by a mans voice saying in confusion, ‘Helen, are you eating my doodle noodles?’. This radio advert creates the idea that ‘Doodle Noodles’ are irresistible. Other adverts such as ‘Terry’s chocolate orange’ and ‘Crunchy Nut Cornflakes’
One of our ancillary tasks had to be a sponsorship advert Eve and I decided that to make all our adverts memorable, they had to be the same genre, comedy. So the mise en scene shows that this advert is set in a aerobics class. We required a male to be in our advert as we wanted our target audience to appeal to all genders. We decided to have a mid/long shot to show the mise en scene and also to show all of the characters facial expressions and costume. They look like they’re having a good time and they want to portray that to the audience. As this is a sponsorship advert so it had to be realistic.
This moving image is one of the most important frames as it shows the satisfaction the actress has whilst opening the ‘Doodle Noodles’. This makes the noodles seem alluring. Eve and I made sure this shot was a close up shot as it wouldn’t have the same effect on the audience if it was a long or mid shot. Throughout the shot there is upbeat music playing. This links with the genre as upbeat music generated positive senses. Shots that were also included were mirror shots to show our versatility in creative thinking and other close ups through the mirror without the camera being seen. I was satisfied with this considering the equipment we had. We pulled it off correctly.