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Using images effectively on your blog

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This was part of a workshop at TBEX Copenhagen in Nov 2010, to help travel bloggers use images more effectively on their blogs. There is also a free report available on the same subject at …

This was part of a workshop at TBEX Copenhagen in Nov 2010, to help travel bloggers use images more effectively on their blogs. There is also a free report available on the same subject at http://www.mybloggingjourney.com/reports/

Published in: Business, Art & Photos

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Transcript

  • 1. Using images effectively on your blog
    Why you need images and where they fit into the multimedia space
    What kind of images you need and where to get them
    Presentation, sizing, captions & alt tags, slide shows
    Images for SEO & Branding
  • 2. Why use images?
    Colour and form
    Reinforce the story
    People take information in different ways
    Bring traffic to your blog
  • 3. Media adding value
    Perceived
    Value
    Added Value
    Video
    Audio
    Images
    Words
    Must Have
    Timeline
  • 4. Multi-media strategy
    I-tunes
    Tripfilms
    Podcasts
    Video
    Vimeo
    Blog
    Youtube
    Travelcast
    network
    Travelblog
    exchange
    Flickr
    Other Social Media
    Images
    Picasa
    Facebook
    Twitter
    Smugmug
  • 5. What kind of images do you need?
    Gorgeous scenery
    The places I went
    The journeys I took
    The people I met
  • 6. What if I don’t have any images?
    Suitcases by Live and Basic
    Laptop by Ed Yourdon
    Vote by Theresa Thomson
    Podcast by Zoomar
    Foxnomad.com is a great example of using photos to make a point
  • 7. Borrow someone else’s images
    Do an advanced search on Flickr
    But only use photos with a creativecommons.org licence
    Always credit the photos you use
    Or for commercial use buy from stock libraries like istockphoto.com or Freefoto.com
  • 8. Use images for traffic and branding
    Always use alt tags and captions
    Monitor your traffic from Google images through Site meter
    Brand your photos
    with a watermark
    Add your website as part of your title tag
    Add your URL to all photos on your photos hosting site e.g. Flickr, Picasa
  • 9. Where you can find this information
    Articles at mybloggingjourney.com under the images category
    Free PDF report at mybloggingjourney.com/reports/