How travel bloggers make money


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Presentation given to London Bloggers Meetup August 2011 about How travel bloggers, whether beginners, intermediate and advanced can make money from their blogs. Methods covered include advertising, writing, digital products, sponsorship, video and podcasts. Read my blogs at and

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  • - Travel Blogging course $99 - E-books $1-10
  • How travel bloggers make money

    1. 1. How Travel Bloggers<br />make money<br />from their blogs<br />Heather Cowper<br />
    2. 2. About Heather on her travels<br />Family Travel<br />Short Breaks<br />Food and Culture<br />Active Travel<br />Multi-media<br />
    3. 3. Content is the foundation of your blog<br />£££<br />Membership model<br />Affiliate sales<br />£££<br />Sponsored Posts<br />Consultancy<br />Advertising<br />Digital products<br />Content<br />Readers<br />Traffic<br />Google +<br />Stumble<br />Articles<br />Photos<br />Podcasts<br />Videos<br />Facebook<br />Twitter<br />
    4. 4. Where should I begin?<br />More£££<br />Advanced<br />Membership model<br />Intermediate<br />Consultancy/Services<br />Site sponsorship<br />Digital products<br />Multiple<br />Sites<br />Beginner<br />Text<br />Links<br />Sponsored<br />Posts<br />Banner<br />Ads<br />Affiliate links<br />Writing for<br />other sites<br />Contextual Ads<br />More effort/experience<br />
    5. 5. The money-making mind shift<br />It’s about me <br />It’s about my readers <br />Where should I stay?<br />Fun things I did<br />How will I get there?<br />Places I went<br />How much will it cost?<br />Who I hung out with<br />What gear do I need?<br />Hi Mum!<br />
    6. 6. Sell a solution<br /><br /><br /><br />
    7. 7. Contextual Ads<br />The Pros<br /><ul><li>Quick and easy to add to your site</li></ul>The Cons<br /><ul><li>You will make very little money until you have reasonable traffic
    8. 8. Makes your site look cluttered and commercial</li></ul>Tips<br /><ul><li>Works best for Search Engine Traffic rather than social media or direct traffic
    9. 9. Works better in the post than the sidebar
    10. 10. Works best higher up rather than lower and to the left rather than the right.
    11. 11. Test results for different size, placement, colour</li></li></ul><li>Writing for other sites<br />Sites I’ve written for<br />The Pros<br /><ul><li>Your blog is a showcase for your writing
    12. 12. Build links to your site
    13. 13. Perfect your skills while looking for better paid writing assignments
    14. 14. Extra benefit if looking for press trips</li></ul>The Cons<br /><ul><li>You won’t get paid much to start
    15. 15. You probably won’t make much long term
    16. 16. May distract from your own blog</li></ul>Travel Bloggers to watch<br />Andy Jarosz –<br />Lola – Matador U<br />Abigail King –<br />
    17. 17. Affiliate sales<br />Types of affiliate product<br /><ul><li>Amazon associates – 5% commission
    18. 18. Travel services – 5% commission
    19. 19. E-books – 50% commission
    20. 20. Training courses – 50% commission</li></ul>Tips<br /><ul><li>Promote affiliate products you use or are happy to recommend
    21. 21. Affiliate links within posts perform better than in the sidebar
    22. 22. Look for higher value products to promote on Amazon especially before Christmas
    23. 23. Write honest reviews of e-books using affiliate links</li></li></ul><li>Advertising<br />Types of advertising<br /><ul><li>Banner advertising
    24. 24. Widgets
    25. 25. Text Links
    26. 26. Sponsored posts</li></ul>Tips<br /><ul><li>Base your price on value as well as page rank and traffic
    27. 27. Be aware of Google guideline on paid links
    28. 28. Maintain the quality of your site
    29. 29. At the beginning concentrate on great content – then the advertisers will find you</li></li></ul><li>Digital Products<br />Tips<br /><ul><li>Research your topic before you start to make sure it’s something people will pay for
    30. 30. Start by reviewing and selling other people’s e-books or create a free report of your own
    31. 31. Check out what digital products are already available in your niche
    32. 32. You can create the backbone of your report by writing a series of blog articles
    33. 33. Run an affiliate programme– use E-junkie and Clickbank to manage this</li></ul>Free report:<br />
    34. 34. Multiple sites<br /><ul><li>More work to maintain multiple niche sites and may detract from your main site
    35. 35. Easier to set up a second time based on your existing experience
    36. 36. You can be more commercial on niche sites
    37. 37. Benefits of leveraging existing advertisers
    38. 38. E.g. Sites about the place you live, a sub niche of your main site, ‘how to’ sites</li></li></ul><li>Consultancy<br />Examples of Consultancy<br /><ul><li>Advising Marketing/PR professionals on blogging and social media
    39. 39. Helping local companies to promote themselves in the online world
    40. 40. Advising on the technical aspects of blogging or SEO
    41. 41. Developing or running company Social Media sites e.g. Twitter/Facebook
    42. 42. Advise companies who they should work with e.g. selecting of bloggers for press trips or speakers for events
    43. 43. Organizing meet-ups of bloggers for specific promotions
    44. 44. Participation in marketing brainstorming sessions that relate to your target market
    45. 45. Speaking at travel or blogging conferences and industry events</li></li></ul><li>Site sponsorship<br /><ul><li>Typically develops from press trips, advertising or PR relationships
    46. 46. A monthly stipend for a 3-12 month term.
    47. 47. Create a package of benefits including blog posts, inclusion in newsletters, banners, social media promotion, personal appearances
    48. 48. Only work with brands you can believe in
    49. 49. Be clear about your proposition</li></li></ul><li>Membership model<br /><ul><li>Suitable for bloggers with an established blog and reputation and an engaged community
    50. 50. A product that is paid for in stages or for a monthly subscription
    51. 51. Example 1:A Training course that includes ongoing support
    52. 52. Example 2: Access to premium content for a monthly subscription fee
    53. 53. The ongoing nature of payments means you will make more money
    54. 54. The model requires much more time and work to set up and support</li></li></ul><li>Video and Podcasts<br />Sites that share revenue<br />Video<br />Podcasts<br />
    55. 55. Where you’ll find me<br /><br /><br />Twitter @Heathercowper<br />Facebook Page /Heatheronhertravels<br />Slideshare /Heathercowper<br />E-mail:<br />Read the article at<br />
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