How travel bloggers make money
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How travel bloggers make money

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Presentation given to London Bloggers Meetup August 2011 about How travel bloggers, whether beginners, intermediate and advanced can make money from their blogs. Methods covered include advertising, ...

Presentation given to London Bloggers Meetup August 2011 about How travel bloggers, whether beginners, intermediate and advanced can make money from their blogs. Methods covered include advertising, writing, digital products, sponsorship, video and podcasts. Read my blogs at http://www.mybloggingjourney.com/ and
http://www.heatheronhertravels.com/

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  • http://travelblogsuccess.com/ - Travel Blogging course $99http://indietravelpodcast.com/ - E-books $1-10http://www.nomadicmatt.com/

How travel bloggers make money How travel bloggers make money Presentation Transcript

  • How Travel Bloggers
    make money
    from their blogs
    Heather Cowper
  • About Heather on her travels
    Family Travel
    Short Breaks
    Food and Culture
    Active Travel
    Multi-media
  • Content is the foundation of your blog
    £££
    Membership model
    Affiliate sales
    £££
    Sponsored Posts
    Consultancy
    Advertising
    Digital products
    Content
    Readers
    Traffic
    Google +
    Stumble
    Articles
    Photos
    Podcasts
    Videos
    Facebook
    Twitter
  • Where should I begin?
    More£££
    Advanced
    Membership model
    Intermediate
    Consultancy/Services
    Site sponsorship
    Digital products
    Multiple
    Sites
    Beginner
    Text
    Links
    Sponsored
    Posts
    Banner
    Ads
    Affiliate links
    Writing for
    other sites
    Contextual Ads
    More effort/experience
  • The money-making mind shift
    It’s about me
    It’s about my readers
    Where should I stay?
    Fun things I did
    How will I get there?
    Places I went
    How much will it cost?
    Who I hung out with
    What gear do I need?
    Hi Mum!
  • Sell a solution
    Travelblogsuccess.com
    Indietravelpodcast.com
    NomadicMatt.com
  • Contextual Ads
    The Pros
    • Quick and easy to add to your site
    The Cons
    • You will make very little money until you have reasonable traffic
    • Makes your site look cluttered and commercial
    Tips
    • Works best for Search Engine Traffic rather than social media or direct traffic
    • Works better in the post than the sidebar
    • Works best higher up rather than lower and to the left rather than the right.
    • Test results for different size, placement, colour
  • Writing for other sites
    Sites I’ve written for
    The Pros
    • Your blog is a showcase for your writing
    • Build links to your site
    • Perfect your skills while looking for better paid writing assignments
    • Extra benefit if looking for press trips
    The Cons
    • You won’t get paid much to start
    • You probably won’t make much long term
    • May distract from your own blog
    Travel Bloggers to watch
    Andy Jarosz – 501places.com
    Lola Akinmade.com – Matador U
    Abigail King – Insidethetravellab.com
  • Affiliate sales
    Types of affiliate product
    • Amazon associates – 5% commission
    • Travel services – 5% commission
    • E-books – 50% commission
    • Training courses – 50% commission
    Tips
    • Promote affiliate products you use or are happy to recommend
    • Affiliate links within posts perform better than in the sidebar
    • Look for higher value products to promote on Amazon especially before Christmas
    • Write honest reviews of e-books using affiliate links
  • Advertising
    Types of advertising
    • Banner advertising
    • Widgets
    • Text Links
    • Sponsored posts
    Tips
    • Base your price on value as well as page rank and traffic
    • Be aware of Google guideline on paid links
    • Maintain the quality of your site
    • At the beginning concentrate on great content – then the advertisers will find you
  • Digital Products
    Tips
    • Research your topic before you start to make sure it’s something people will pay for
    • Start by reviewing and selling other people’s e-books or create a free report of your own
    • Check out what digital products are already available in your niche
    • You can create the backbone of your report by writing a series of blog articles
    • Run an affiliate programme– use E-junkie and Clickbank to manage this
    Free report: http://www.smartpassiveincome.com/ebooks-the-smart-way/
  • Multiple sites
    • More work to maintain multiple niche sites and may detract from your main site
    • Easier to set up a second time based on your existing experience
    • You can be more commercial on niche sites
    • Benefits of leveraging existing advertisers
    • E.g. Sites about the place you live, a sub niche of your main site, ‘how to’ sites
  • Consultancy
    Examples of Consultancy
    • Advising Marketing/PR professionals on blogging and social media
    • Helping local companies to promote themselves in the online world
    • Advising on the technical aspects of blogging or SEO
    • Developing or running company Social Media sites e.g. Twitter/Facebook
    • Advise companies who they should work with e.g. selecting of bloggers for press trips or speakers for events
    • Organizing meet-ups of bloggers for specific promotions
    • Participation in marketing brainstorming sessions that relate to your target market
    • Speaking at travel or blogging conferences and industry events
  • Site sponsorship
    • Typically develops from press trips, advertising or PR relationships
    • A monthly stipend for a 3-12 month term.
    • Create a package of benefits including blog posts, inclusion in newsletters, banners, social media promotion, personal appearances
    • Only work with brands you can believe in
    • Be clear about your proposition
  • Membership model
    • Suitable for bloggers with an established blog and reputation and an engaged community
    • A product that is paid for in stages or for a monthly subscription
    • Example 1:A Training course that includes ongoing support
    • Example 2: Access to premium content for a monthly subscription fee
    • The ongoing nature of payments means you will make more money
    • The model requires much more time and work to set up and support
  • Video and Podcasts
    Sites that share revenue
    Video
    Podcasts
  • Where you’ll find me
    Heatheronhertravels.com
    Mybloggingjourney.com
    Twitter @Heathercowper
    Facebook Page /Heatheronhertravels
    Slideshare /Heathercowper
    E-mail: heather@heatheronhertravels.com
    Read the article at Mybloggingjourney.com