• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Twitter for PR Pros
 

Twitter for PR Pros

on

  • 1,461 views

How can Twitter help PR pros be more effective? This presentation offers some tips to help PR people connect with reporters, spot trends and network -- all key parts to successfully doing your job. ...

How can Twitter help PR pros be more effective? This presentation offers some tips to help PR people connect with reporters, spot trends and network -- all key parts to successfully doing your job. [Delivered to the Ohio State University.]

Statistics

Views

Total Views
1,461
Views on SlideShare
1,292
Embed Views
169

Actions

Likes
0
Downloads
21
Comments
0

4 Embeds 169

http://prtini.com 147
http://feeds.feedburner.com 20
http://dashboard.bloglines.com 1
http://greatprblogs.collected.info 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Twitter for PR Pros Twitter for PR Pros Presentation Transcript

    • A PR Pro’s Guide to Twitter Heather Whaling • @prTini [email_address] prTini.com facebook.com/GebenCommunication
    • http://on.mash.to/A2GDAW
    • Connect with Reporters
      • Use Twitter lists to track & interact with key reporters
      • Follow @ProfNet and @HelpaReporter
    • Land a Job
      • Make your profile “Twitter friendly”
        • Include a bio with your job pitch
        • Professional-looking avatar & background
        • Link to your bio or online portfolio
      • Follow job boards on Twitter:
        • Companies: @MTVNetworksJobs, @ATTJobs
        • Industry: @PRSAJobCenter
      • Help a PR Pro Out (#happo)
      • Build a network before you need it.
    • build new relationships Twitter chats: #pr20chat #prStudChat #u30Pro #internchat
    • Create Opportunities
      • 80% of Geben’s new business comes from relationships that began on social media, mostly Twitter
      • Outback Bowl “social media correspondent”
    •  
    • this was my idea of travel …
    • nothing can prepare you for the devastation …
    •  
    • Columbus Marathon: a social media case study
    • Priorities
      • Communicate with marathoners/supporters when & where they want
      • Foster engagement with & between marathoners
      • Take the “scare” factor out of marathoning
      • Sustain Columbus Marathon community year round
      • Improve customer service
    • Nail the Basics nail the basics
      • facebook.com/columbusmarathon
      • Off season: Update 4-5 times per week
      • Training season: Update twice daily
      • Emphasis on facilitating conversation among marathoners
      • @cbusmarathon
      • Limit: 3-4 scheduled tweets per day
      • Focus on being conversational, providing moral support
      • Heavy use of lists & local search
    • www.columbusmarathon.com/blog
      • “ Maintenance mode” during off season
      • Blogging team provides real-life perspective.
      • Bloggers include:
        • Board member/sponsor
        • Local media personality
        • Mom walking to lose pregnancy weight
        • First-timer
      • 2-3 posts per week
      • 30 Tips, 30 Days ( see here )
    • after you nail the basics, add some sizzle
    • Virtual Scavenger Hunt
      • Drive traffic to the new website
      • Establish new connections with potential marathon runners/walkers
      • Offer positive reinforcement for participants, in the midst of grueling training
      • http://bit. ly/CbusMarathonHunt
    •  
    • Ask the Race Director
      • Live broadcast on Ustream
      • Solicited questions on Facebook,Twitter, blog & enewsletter
      • 45 minutes, over lunch hour
    • day-of interactions
    • Results
      • 2010 race sold out faster than ever
      • 2011 sold out again
      • 37% of columbusmarathon.com traffic in 2010 was referred by social media
      • Facebook referrals increased 95% from 2009 to 2010
      • Improved customer service by responding to 25+ Facebook questions the week of the marathon
    • say hello to the new telephone
      • Heather Whaling • @prTini
      • www.GebenCommunication.com
      • [email_address]
      • subscribe to my blog:
      • bit.ly/prTini
      Collaboration. Integration. Social Good.