Twitter for PR Pros

A PR Pro’s Guide to Twitter Heather Whaling • @prTini [email_address] prTini.com facebook.com/GebenCommunication

http://on.mash.to/A2GDAW

Connect with Reporters
Use Twitter lists to track & interact with key reporters
Follow @ProfNet and @HelpaReporter

Land a Job
Make your profile “Twitter friendly”
Include a bio with your job pitch
Professional-looking avatar & background
Link to your bio or online portfolio
Follow job boards on Twitter:
Companies: @MTVNetworksJobs, @ATTJobs
Industry: @PRSAJobCenter
Help a PR Pro Out (#happo)
Build a network before you need it.

build new relationships Twitter chats: #pr20chat #prStudChat #u30Pro #internchat

Create Opportunities
80% of Geben’s new business comes from relationships that began on social media, mostly Twitter
Outback Bowl “social media correspondent”

this was my idea of travel …

nothing can prepare you for the devastation …

Columbus Marathon: a social media case study

Priorities
Communicate with marathoners/supporters when & where they want
Foster engagement with & between marathoners
Take the “scare” factor out of marathoning
Sustain Columbus Marathon community year round
Improve customer service

Nail the Basics nail the basics

facebook.com/columbusmarathon
Off season: Update 4-5 times per week
Training season: Update twice daily
Emphasis on facilitating conversation among marathoners

@cbusmarathon
Limit: 3-4 scheduled tweets per day
Focus on being conversational, providing moral support
Heavy use of lists & local search

www.columbusmarathon.com/blog
“ Maintenance mode” during off season
Blogging team provides real-life perspective.
Bloggers include:
Board member/sponsor
Local media personality
Mom walking to lose pregnancy weight
First-timer
2-3 posts per week
30 Tips, 30 Days ( see here )

after you nail the basics, add some sizzle

Virtual Scavenger Hunt
Drive traffic to the new website
Establish new connections with potential marathon runners/walkers
Offer positive reinforcement for participants, in the midst of grueling training
http://bit. ly/CbusMarathonHunt

Ask the Race Director
Live broadcast on Ustream
Solicited questions on Facebook,Twitter, blog & enewsletter
45 minutes, over lunch hour

day-of interactions

Results
2010 race sold out faster than ever
2011 sold out again
37% of columbusmarathon.com traffic in 2010 was referred by social media
Facebook referrals increased 95% from 2009 to 2010
Improved customer service by responding to 25+ Facebook questions the week of the marathon

say hello to the new telephone

Heather Whaling • @prTini
www.GebenCommunication.com
[email_address]
subscribe to my blog:
bit.ly/prTini
Collaboration. Integration. Social Good.

http://prtini.com	146
http://feeds.feedburner.com	20
http://dashboard.bloglines.com	1
http://greatprblogs.collected.info	1

Twitter for PR Pros

by Geben Communication: Communicating ... Connecting on Feb 02, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 168

Statistics

Twitter for PR Pros — Presentation Transcript