Because they spent time cultivating their network, educating people about the organization and the issue -- and didn’t focus on asking for money -- they received overwhelming support when the time came.
Social Media Social Good Heather Whaling [email_address] twitter.com/prTini linkedin.com/in/heatherwhaling
“ The influx of charities and nonprofits to platforms like Facebook and Twitter could result in noise, congestion, and outright apathy. Spreading awareness of a good cause grows difficult when that good cause starts to seem like spam. If one tweet after another is seeking donations, people might just get fed up.”