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Get Inspired: Smarter Facebook Content
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Get Inspired: Smarter Facebook Content

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Not sure what to post on Facebook? Avoid "peak and valley" social media with inspiration from these four brands.

Not sure what to post on Facebook? Avoid "peak and valley" social media with inspiration from these four brands.

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  • 1. 4 examples:Smart Facebook Content Heather Whaling • @prTini heather@gebencommunication.com prtini.com
  • 2. Peak & Valley Social Media•  Maximize the peaks•  Minimize the valleys•  Goal: Sustained engagement major  event   ad  blitz   Smarter  content   planning  can   minimize  the   “valley”  
  • 3. Homage (fb.com/homage)Works because:•  Timely•  Strong visual•  Offer driven•  Call-to-action
  • 4. HomageWorks because:•  Relatable•  Timely•  Consistent brand•  Strong visuals
  • 5. The Honest Company (fb.com/TheHonestCompany)Works because:•  Timely•  Strong visuals•  Call-to-action
  • 6. The Honest CompanyWorks because:•  Engaging•  Visual•  “Smile-worthy”•  Sharable
  • 7. Mayo Clinic (fb.com/mayoclinic)Works because:•  Timely•  Strong visuals•  Link to details
  • 8. Birchbox Man (fb.com/BirchboxMan)Works because:•  Page sharing•  Page tagging•  Trackable URLs•  Good images
  • 9. Jeni’s Splendid Ice Creams (fb.com/JenisIceCreams)Works because:•  Behind the scenes•  Strong images•  Trackable URLs
  • 10. Heather Whaling • @prTini heather@gebencommunication.com subscribe: bit.ly/prTini Disrupt the status quo. Build awareness. Acquire customers.Excel in the social world. Increase sales. Innovate best practices.