Shedding Light On Twitter - Updated

Shedding Light on Twitter in 5 Easy-to-Follow Steps Heather Whaling @prtini

Twitter Phenomenon
10 million users
1,382% year-over-year growth
Twitter traffic surpasses NY Times
Majority = 35 years old or older
45-54 years olds = 36% more likely than average to visit Twitter
25-34 years olds = 30% more likely

Response to columnist Leonard Pitts: Still Not Sure?

Getting Started

Tweet Posting a message to Twitter @ + name The command which allows tweets to be sent; proceeds username (i.e. @journchat) Following You choose to receive someone's updates Followers People who choose to receive your updates Direct Message Private message sent between two people Block Preventing someone from reading your updates Favorites A public area to save your favorite tweets Fail Whale Too many people are tweeting! Hashtag The # next to a word allows for conversation tracking (#beatcancer) Tweetup A face-to-face gathering of those who tweet Twitter Basics Credit: @prsarahevans

Step 1: Identify Goals
Why are you here?
Increased brand visibility
Personal branding
Develop a large network
Monitoring trends
Connecting with customers
Other goals??

Step 2: Develop Network
People
listorious.com
twellow.com
wefollow.com
mrtweet.com
justtweetit.com
Trends
search.twitter.com

Step 2: More Networking
Connect with reporters
Bit.ly/mediatweet
Searchable by beat, location, name outlet
Don’t start pitching … yet
Does reporter want to be pitched on Twitter?
Establish a relationship with reporter FIRST

Step 3: Dip Your Toes In
Understand community “norms”
Quality vs. quantity
Read bios to find connections
Say “hello”
Be a resource
Promote others

Step 4: Start Talking “ Find the people that you would like to have conversations with, and start having conversations with them. Just because they’re not following you, doesn’t mean you can’t start conversations with them. If you’re a consumer brand, it’s important to create a large following. If you’re business-to-business, having just the right 50 people following you is important.” -- Geoff Livingston (@geoffliving)

Step 4: Start Talking

Step 5: Build Your Network
Participate in hash-tag chats:
#journchat
#gno
#blogchat
#smbiz
Create and follow lists
Personal email signature
Don’t forget to include your ID on blog comments
Update Facebook, LinkedIn profiles

My Favorite Tools
TweetDeck, Seesmic
Tweetgrid
Bit.ly, Hootsuite,
iPhone: Tweetie, TweetDeck
Blackberry: TwitterBerry, UberTwitter

Parting Advice
It’s ok to dip in and out
Reveal your personality, but remember your goals
Create categories to stay organized
Promptly reply to @s and DMs
Twitter isn’t IM-ing
120 is the new black

Shedding Light On Twitter - Updated

by Geben Communication: Communicating ... Connecting on Apr 22, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 26

Statistics

Shedding Light On Twitter - Updated — Presentation Transcript

http://stephmajercik.wordpress.com	21
http://www.slideshare.net	5