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Social TV Activation: Driving Engagement & Viewership for a PBS Documentary Premier
 

Social TV Activation: Driving Engagement & Viewership for a PBS Documentary Premier

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Space Shuttle Columbia: Mission of Hope premiered on select local PBS stations on Thursday, January 31. The film’s director, Emmy Award-winning veteran journalist and documentary filmmaker Dan ...

Space Shuttle Columbia: Mission of Hope premiered on select local PBS stations on Thursday, January 31. The film’s director, Emmy Award-winning veteran journalist and documentary filmmaker Dan Cohen, hired Geben Communication to build and activate Mission of Hope’s online network through social media and online media/blogger outreach. This case study details the strategy, tactics and results.

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    Social TV Activation: Driving Engagement & Viewership for a PBS Documentary Premier Social TV Activation: Driving Engagement & Viewership for a PBS Documentary Premier Document Transcript