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Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Response

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There's a saying: A happy customer tells a few friends ... an unhappy one tells Google. Thanks to social media, news travels lightning fast, so businesses need to develop crisis communication plans ...

There's a saying: A happy customer tells a few friends ... an unhappy one tells Google. Thanks to social media, news travels lightning fast, so businesses need to develop crisis communication plans that account for online situations and responses. This "Crisis Communication 2.0" presentation was first delivered at the Columbus Chamber of Commerce's Small Business Forum.

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  • Some really great tips here. Social media hasn't changed the core principles of crisis communication, but it has established a new climate for how quickly crises can emerge and how far they can spread. And in responding to incidents, social media requires greater responsiveness and transparency than imagined even five years ago. Any business which has not fully considered the impact of social media on its crisis management planning has a reputation which is inadequately protected.

    For my own top five tips for online reputation management, please take a look here:

    http://insigniatalks.com/2010/10/5-steps-to-online-reputation-management/

    Jonathan Hemus
    www.insigniatalks.com
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    Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Response Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Response Presentation Transcript