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Content Marketing as a PR Tool

by on Sep 06, 2012

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Storytelling has always been a core component of public relations, but we can't rely on "tried and true" tactics to disseminate those stories. By adding a layer of technology, storytelling has evolved ...

Storytelling has always been a core component of public relations, but we can't rely on "tried and true" tactics to disseminate those stories. By adding a layer of technology, storytelling has evolved into "content marketing" -- a highly effective PR strategy. This presentation offers three examples of PR-driven content marketing that generated measurable, bottom-line results.

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