Your SlideShare is downloading. ×
0
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Engaging your local market through facebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Engaging your local market through facebook

811

Published on

Tips for engaging your local market through Facebook. #SmallBiz #SmallBusiness

Tips for engaging your local market through Facebook. #SmallBiz #SmallBusiness

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
811
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ENGAGING YOUR local market through facebook IMAGE SOURCE Presented by: Heather Walsh, The Weisse Group
  • 2. KNOWyour customer ... through Facebook Insights get to
  • 3. Analyzeyourposts: ‘local’ view
  • 4. Analyzeyourposts: ‘global’ view
  • 5. Analyzeyourposts: timing. timing. timing.
  • 6. Analyzeyourfans: who is engaging?
  • 7. Analyzeyourfans: how are they engaging.
  • 8. theywant, whentheywantit. facebook marketing {not-so}secret#1: whatgive‘em
  • 9. WAIT. I have to be on Facebook at certain times and with certain content?
  • 10. nope. {Seriously, this will rock your world.}
  • 11. content that engages. ...simple+smart=Save your sanity. create
  • 12. Schedule your content. when your fans are online. CONTENT SCHEDULE
  • 13. Puta {hash}tag on it. create a branded hashtag. use your city as a hashtag, too!
  • 14. #Toys #YOURCITYHERE #shoplocal #coolstuff
  • 15. facebookoffers reward fans with
  • 16. HOWTO CREATEA FACEBOOK OFFER source: SOCIALLYSTACKED
  • 17. JustaFEW Facebook OfferTips Trial on a limited size first: Test how quickly and effectively your Facebook Offer draws customers to your store. The great thing about offers is you can measure the ROI. Make it a GOOD offer: Facebook recommends discounts of at least 20% off regular prices and suggests free goods or services, if applicable. Keep It Simple: Don’t be your own obstacle. Create clear terms and conditions; no significant extras. Don’t tell me. Show me: Hello, visual culture! Photos of people using the product generally have greater impact than the product on its own. Definitely more impact than a logo. Expiration Date: The expiry date needs to create sense of urgency but also must allow time for the offer to spread or – in an ideal world – to go viral. Offers are meant to be an impulse purchase. A good rule of thumb for your first run? One week. Promote. Promote. Promote. Promote your offer and pin offers to the top of your page.
  • 18. promote your good stuff. facebook marketing {not-so}secret#2: social marketing.it’s
  • 19. Paid promotion options on Facebook page post ads Marketplace ads SPONSORED stories promoted posts
  • 20. PROMOTEDPOSTS IMAGE SOURCE: Inside Facebook
  • 21. sponsored stories IMAGE SOURCE: Inside Facebook
  • 22. PAGE POST ADS IMAGE SOURCE: Inside Facebook
  • 23. MARKETPLACE ADS IMAGE SOURCE: Inside Facebook
  • 24. Audience. Target. Budget. Duration.
  • 25. AUDIENCE TARGET FINDYOURNEXTCUSTOMER
  • 26. facebook marketing {not-so}secret#3: it’sNot justabout yourtimeline. hello, mobile phone.
  • 27. mobile ... missioncritical. + social
  • 28. 91 percent of local searchers say they use Facebook to find local businesses online 95 percent of smartphone users search for local information. 61 percent of smartphone users called after searching for local information. 59 percent of smartphone users visited in person after searching for local information. source:googlestudy MOBILE+SOCIAL
  • 29. IMAGE SOURCE: Constant Contact It’s NOT your timeline view. YOUR Facebook PagE Mobile Device meets
  • 30. Recommendations/Check-Ins Photos RecentPost IMAGE SOURCE: Constant Contact
  • 31. OLDSCHOOL new school meets IMAGE SOURCE: Bloomberg
  • 32. Facebook Pages Manager App DOWNSIDE? tagging.
  • 33. love we’re all in this together. your neighbor
  • 34. “Like” other small businesses in your town. “Like” media outlets in your area. Tag local businesses. Run co-promotions with other like-minded businesses. Relationshipbuilding... Promote relevant content of other local businesses. Run co-promotions with other like-minded businesses. IMAGE:www.strongcitiesstrongstate.com 
  • 35. facebook marketing {not-so}secret#4: don’tforgetwhat you learned in kindergarten.
  • 36. you learned in kindergarten. don’t litter: be funny. be real. be true to your brand. share great information. don’t trash your page. be yourself: create exclusive content -- it attaches value to your page. Be true to yourself and your brand. the art of the tag: if you amplify your partners, vendors and friends, they will amplify you. “Tag- you’re it.” you like me, you REALLY like me: err... not. don’t ask people to like you. liking is organic. be a good friend: if someone is kind enough to talk to you, respond back. even if their comment was negative. it’s all about inter@cting. everything you need to know about engaging in social media
  • 37. launched July 25, 2013 need help? https://www.facebook.com/facebookforbusiness/
  • 38. THANKYOU! Heather Weisse Walsh The Weisse Group, LLC @hlw2 heather@weissegroup.com www.weissegroup.com

×