Mission-driver, social enterprise focused resume

1. Heather Ashley Shannon
1400 So. Monroe St. Denver CO 80210 • heatherashleyshannon@gmail.com • 303-949-3010
CAREER PROFILE
Close to 30 years of curriculum development, grant writing, marketing, project, event and
program management, writing and editing experience, across multiple business sectors,
helping employers and clients win millions in grants, generate articles and earned media, and
improve organizational efficency and community engagement through tactical outreach.
CURRICULUM, GRANTS, AND CONTENT EXPERIENCE
Curriculum Development, Jones/NCTI, Centennial, CO • 2005 – 2015
Results: Revise and edit instructional content for more than 50 courses at the graduate and
undergraduate level. Coordinate with subject matter/design experts under strict deadlines.
Projects: Understanding Islam (2007); Customer Service for Cable Technicians (2013).
Contract Grants Editor, JVA Consulting, Edgewater, CO • January 2014 – June 2014
Results: Industrious editor and proofreader of grants, development proposals, evaluations,
and social enterprise training materials. Rigorous revisions and edits to state and federal
grants for mission-driven, socially responsible, nonprofit, and education clients nationwide.
EVENT PLANNING AND ORGANIZING EXPERIENCE
Event Planing, Greater Good Academy, Denver, CO • 2009 – 2013· Planned public
showcase events for student entrepreneurs to present triple bottom line business plans to
microlenders and larger community. Coordinated volunteers, arranged for food and drink
donations; audiovsual and collateral support.
Event Organizer, Michelle Barnes Fundraiser, Denver, CO • July 2010
Results: Raised $25,000 for artist with medical bills. Organized committees (host, outreach,
PR/sm) to secure art, food and drink, venue donations, and entertainment. Coordinated
public relations and social media campaigns; in-kind framing and silent auction donations.
PROGRAM OUTREACH AND COORDINATION EXPERIENCE
Outreach Coordinator, Greater Good Academy, Denver, CO • 2009 – 2013
Results: Built community of sustainable food resources to feed low-income students and
facilitate community during training sessions. Lecturer outreach and program design support.
Shambhala Meditation Center of Denver, Denver, CO • 2010 – 2015
Supervise, train, and assign tasks to volunteer staff for meditation trainings. Organize food,
plan field trips, and work within budget to deliver top-notch weekend trainings. Serve as
liaison among program director, assistant directors, staff, and participants; audio designate.

2. WRITING AND EDITING EXPERIENCE
Writer and Editor, Jones/NCTI, Centennial, CO • 2005 – 2015
Nimble, cross-functional technical writer and editor for online training and education client.
Strong collaboration to develop content in adherence with house style. MS suite, InDesign.
Web Content Writer, RW Holdart, New York City, NY • 2014
Contracted to write and update website copy to follow search engine optimization objectives
for Los Angeles rollout of fine art storage company: keyword strategies, targeted narrative.
Writer and Editor, Greater Good Academy, Denver, CO • 2009 – 2013
Wrote/edited funder proposals, lessons, and training materials. Maintained webpages and
training documentation for eight-week course on triple bottom line (people, planet, profit).
Public Relations, CORE Sustainable Opportunities Summit, Denver, CO • 2008
Event press and PR contact for socially responsible business conference.
Website Copywriter, Massage Therapy Institute of Colorado, Denver, CO • 2006
Contracted by founder to revise and update massage school website, including program
description, instructor biographies, student and advanced clinics information pages.
Senior Finance Editor and Researcher, Quris, Denver, CO • 2002 – 2005
Met multiple daily deadlines via advanced content management tools to create summaries of
Reuters Newswire business stories. Wrote paper and online style manuels, white papers, and
internal marketing collateral. Technical editing coursework, University of Colorado/Denver.
Senior Editor, InfoBeat/Sony Music, Denver, CO • 1996 – 2002
Met multiple daily deadlines for news and snow products; created digests of Reuters
Newswire stories for start-up opt-in news company with more than four million subscribers.
Backup entertainment writer.
Local Business Editor, MSN Denver Sidewalk, Denver, CO • 1998 – 1999
Wrote weekly news column on retail beat for Microsoft city-site network; 75,000 subscribers.
Freelance Writer and Photographer, Rocky Mountain Sports/Exposé • 1995 – 1998
Feature stories on mountain biking, winter sports, music, archetecture; photography credits.
County Reporter, Vail Daily, Vail, CO • 1986 – 1987
Covered and reported on Eagle County: courts, schools, town council, zoning and planning.
VOLUNTEER
Event Organizer, 1 Million Cups Denver, 2015
Provide community outreach, social media, and editing support to Kauffman Foundation
sponsored weekly entrupreneurship community building events at Colorado Lending Source.
EDUCATION
Master of Arts, Communications and Journalism, University of Denver
Bachelor of Arts, Communication and Theater, University of Colorado
Coursework: Business Ethics, Daniels School of Business, University of Denver