Kira awards
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  • 1. Summary and Analysis of Social Activity!May 2013!KIRA Awards - 2013!
  • 2. Social Analysis!Analyzed conversations from the May 1st – 3rd !2!
  • 3. Total Social Mentions – All Sources!3!435
  • 4. Twitter Lead the Conversations!4!97.5% 2.3%TwitterFacebook
  • 5. Top 50 Words Used In Social!5!
  • 6. Top Hashtags!•  #kiraawards!•  #2013kiraawards!•  #kira!•  #fredericton!•  #nbitc!6!
  • 7. Featured Tweets!7!
  • 8. Featured Tweets!8!
  • 9. Featured Tweets!9!
  • 10. Men Dominated the Conversation!10!53.8%46.2%MenWomen
  • 11. What Age Group Was CommunicatingMost !11!010203040506035-44 25-34 65+Note: either no one between the ages of 45-65 were communicating viasocial channels, or they have NOT identified an age in their profiles.
  • 12. Conversations were Primarily FromFrederictonians 
12!41.3%4.2%2.8%2.8%9.1%13.3%9.8%2.3%16.0%FrederictonCanadaRothesayTorontoSaint JohnHalifaxNew BrunswickMonctonOtherNote: Location determined by what user has identified in profile, not by physicallocation at time of sharing on social channels.
  • 13. facebook.com/marketingcloud!@MarketingCloud!linkedin.com/company/marketing-cloud!+MarketingCloud!youtube.com/MarketingCloud!Thank You!!Contact us at www.salesforce.com/marketing-cloud or:!