Updated 10/25/2016

1. Metaveillance Applications for Everyday Use Heather Levinsky
FA102A, Research, Product Proposal,
and TransMedia Explorations

2. Metaveillance Applications for Everyday Use Heather Levinsky
Assignment One, Research
“Code of Ethics on Human Augmentation: the three
‘Laws’”
http://www.kurzweilai.net/code-of-ethics-on-human-augmentation-the-three-laws

3. Metaveillance Applications for Everyday Use Heather Levinsky
Code of Ethics
“Our greatest danger may be a
‘(sur)Veillance Divide’ where
things and elites may record with
perfect memory, while normal
people are forbidden
from…remembering.”
http://wearcam.org/code.htm

4. Metaveillance Applications for Everyday Use Heather Levinsky
Ubiquitous Surveillance
Smart cities allow for
constant surveillance of their
inhabitants
http://www.eyetap.org/docs/Veillametrics_J
anzenMann2014.pdf

5. Metaveillance Applications for Everyday Use Heather Levinsky
Seeing Sight
Understanding the many types of
veillances and how they interact
http://wearcam.org/kineveillance.pdf

6. Metaveillance Applications for Everyday Use Heather Levinsky
Metaveillance (app)
• Live overlay display visualizing waves created by
cameras/microphones
• Allows the user to see and record their own
observation, in addition to identifying the source
of the surveillance
• Application available for smartphone/VR eyepiece
(google glass)

7. Heather Levinsky
Source for Brand Character Words
Radiohead

8. Heather Levinsky
Naming Process
Observance + Surveillance = Obsurveillance

9. Heather Levinsky
Brand Character Diagram

10. Heather Levinsky
Twitter Campaign Research 1
Focus
• Know your audience
• Specialize your brand
• Quality content over quantity
• Pick your platform

11. Heather Levinsky
Twitter Campaign Research 2
Watch your analytics
• Use bit.ly and twitter analytics to see which posts
are most effective
• Watch how competitors use their social media
effectively

12. Heather Levinsky
Tweet 1 – Twitter Campaign

13. Heather Levinsky
Tweet 2 – Twitter Campaign

14. Heather Levinsky
Bit.ly Analytics