Linkedin For Nonprofit Job Search

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Learn everything you need to know to find nonprofit jobs using LinkedIn.

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Linkedin For Nonprofit Job Search

  1. 1. LinkedIn for Nonprofit Job Search Heather Krasna Nonprofit Professionals Advisory Group
  2. 2. <ul><li>The Nonprofit Professionals Advisory Group is dedicated to building the capacity of nonprofit organizations, associations, institutions of higher education, the public sector and the professionals who make them run smoothly. </li></ul><ul><li>We offer services for people nationwide who seek employment in the nonprofit sector -- resume writing, cover letter editing, online presence coaching, interview and salary negotiation training, and job search consulting . </li></ul><ul><li>We have worked with job seekers from all across the country and all over the world, via e-mail, telephone, videoconference, or in person.  We provide a range of services, and are always happy to craft something specific to your job search or training needs along with services for Universities and Colleges. </li></ul><ul><li>Visit us at www.nonprofitprofessionals.com/jobseeker_services.htm </li></ul>Nonprofit Professionals Advisory Group www.nonprofitprofessionals.com Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  3. 3. <ul><li>As the Director of Candidate Services for the Nonprofit Professionals Advisory Group, Heather manages a full spectrum of candidates with a range of jobseeker-related services including resume and cover letter writing, search strategies, along with career movement across public, private and nonprofit sectors. </li></ul><ul><li>Heather is a career coach with over 14 years’ experience and the author of Jobs That Matter: Find a Stable, Fulfilling Career in Public Service (JIST, 2010) , the first book to cover careers in both the nonprofit and public sectors. Jobs That Matter has been featured in the New York Times, USA Today, US News & World Report, Idealist.org, CareerBuilder, NPR and more. Heather is also the Director of Career Services at the Evans School of Public Affairs at the University of Washington, a nationally-ranked Master of Public Administration program based in Seattle, WA. Heather has a Master of Science in Nonprofit Management from Milano the New School for Management and Urban Policy, a Certificate in Adult Career Planning & Development from NYU, and has served on several nonprofit boards of directors. </li></ul><ul><li>Heather can be reached at hkrasna@nonprofitprofessionals.com. </li></ul>Nonprofit Professionals Advisory Group Heather Krasna Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  4. 4. Why LinkedIn? <ul><li>70% of jobs are found through networking and LinkedIn is the #1 source for professional networking connections. </li></ul><ul><li>LinkedIn is quickly becoming a recruiting method of choice. </li></ul><ul><li>Greatly improves on “cold” applications or employer outreach calls. </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  5. 5. Why LinkedIn? <ul><li>There are over 100 million members (44 million in the US) </li></ul><ul><ul><ul><ul><li>If LinkedIn were a country, it would be the 12 th largest on earth </li></ul></ul></ul></ul><ul><li>1 million new users every 12 days </li></ul><ul><li>Research job leads, recruiters, alumni, volunteers, mentors, career histories </li></ul><ul><li>Build your professional online presence and network </li></ul><ul><ul><li>“ Unfakeable” recommendations </li></ul></ul><ul><ul><li>Research keywords </li></ul></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  6. 6. How do People Use LinkedIn? <ul><li>Keeping up with old friends and contacts: 21% </li></ul><ul><li>Networking with industry professionals: 20% </li></ul><ul><li>Networking with co-workers: 19% </li></ul><ul><li>Job hunting: 15% </li></ul><ul><li>Business promotion: 12% Read more:  http://www.marketingprofs.com/charts/2011/5670/linkedin-audiences-highly-engaged-active-in-groups#ixzz1Ur8xRsER </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  7. 7. Don’t be this… 90% of recruiters Google their candidates! (Vizibility.com) Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  8. 8. Common Concerns <ul><li>Privacy </li></ul><ul><ul><li>These days, people use it for networking, business development, community-building—not just job search </li></ul></ul><ul><li>Time consuming </li></ul><ul><li>Do I really have to log in to one more thing? </li></ul><ul><li>Will it really work? </li></ul><ul><li>Not everyone uses it </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  9. 9. The Basics <ul><li>You can’t just “friend” strangers </li></ul><ul><ul><li>“ Get Introduced” </li></ul></ul><ul><ul><li>“ Add to Network” </li></ul></ul><ul><li>1 st , 2 nd , 3 rd degree connections & Groups </li></ul><ul><li>Open Networkers (LIONS) vs. Closed </li></ul><ul><li>If you don’t have enough connections in LinkedIn, your search results of people will be very limited. </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  10. 10. 10 Steps Unleash the Power of LinkedIn <ul><li>Set up account </li></ul><ul><li>Write your profile </li></ul><ul><li>Add existing connections </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Join Groups </li></ul><ul><li>Research people in target organizations </li></ul><ul><li>Search for Jobs and Career Conversations </li></ul><ul><li>Follow “Companies” </li></ul><ul><li>Connect with new people/prospects </li></ul><ul><li>Engage in discussions </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  11. 11. 1. Set up your account. Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  12. 12. 2. Write Your Profile <ul><li>Set up with your own information, and make sure your Company (college) is correctly linked on your profile </li></ul><ul><li>Use keywords and phrases to come up in searches for your field/profession and marketing and branding your organization via your own profile </li></ul><ul><li>Get to 100% profile completion </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  13. 13. Your Name <ul><li>Is it really common? </li></ul><ul><li>Customize with middle initial; credentials (PhD, JD, PHR, CFRE etc.) </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  14. 14. Your “Headline” <ul><li>Essential because people search only see names and headlines. </li></ul><ul><li>Not-so-great headline: “Recent Master’s graduate.” “Nonprofit manager.” “Unemployed.” </li></ul><ul><li>Better headline: “Public Policy Researcher and Youth Advocate.” “Executive Director, XYZ Nonprofit.” </li></ul><ul><li>Unusual/interesting headlines: “Changing The Lives of Foster Kids.” “Crispy Policy Wonk on the Outside, with a Chewy Farm Boy Center.” “Martini Whisperer.” </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  15. 15. Summary, Experience etc. <ul><li>Summary, specialties </li></ul><ul><li>Experience </li></ul><ul><li>Education </li></ul><ul><li>Skills </li></ul><ul><li>Other (applications, additional information, interests, groups, honors/awards, certifications, languages, publications etc.) </li></ul><ul><li>Websites </li></ul><ul><li>“ Vanity URL” </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  16. 16. Nonprofit Keywords/”Skills” <ul><li>Strategic planning </li></ul><ul><li>Program management </li></ul><ul><li>Program evaluation/outcomes measurement </li></ul><ul><li>Fundraising (prospect research, cultivation, solicitation, stewardship, annual giving etc.-) </li></ul><ul><li>Stakeholder outreach/ engagement </li></ul><ul><li>“ Skills”: Nonprofit consulting, grant writing, philanthropy, stakeholder analysis, nonprofit development, nonprofit law, community collaboration, board leadership, volunteer engagement, grassroots mobilization etc. </li></ul>
  17. 17. 3. Add Existing Connections <ul><li>More connections=more employment prospects, and a big network leads more people to want to link to you. 500+ is a goal. </li></ul><ul><li>Go to Contacts, then Add Connections. </li></ul><ul><ul><ul><li>Full disclosure: I am an (almost) open networker. </li></ul></ul></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  18. 18. Be Judicious <ul><li>Syncing your email with LinkedIn will send outreach emails to everyone you’ve ever emailed—plus 2 reminders… It’s safer to enter contacts one by one </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  19. 19. 4. Get Recommendations Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  20. 20. 5. Join Groups <ul><li>Most (81%) LinkedIn users say they belong to at least one group; among them 52% participate in group discussions. </li></ul><ul><li>Industry-specific groups are the most popular (45%), followed by employer-specific groups (33%), and groups related to educational connections (22%). Read more:  http://www.marketingprofs.com/charts/2011/5670/linkedin-audiences-highly-engaged-active-in-groups#ixzz1Ur9MctNU </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  21. 21. Finding Groups <ul><li>Groups Directory—sort by number of members </li></ul><ul><li>Alumni groups </li></ul><ul><li>Industry and location groups </li></ul><ul><li>Professional associations </li></ul><ul><li>Social networks </li></ul><ul><li>Read profiles of people with jobs you envy! </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  22. 22. Some of the Largest/ Best Nonprofit Groups <ul><li>Chronicle of Philanthropy </li></ul><ul><li>Non Profit Network - MojaLink </li></ul><ul><li>Non Profit & Philanthropic Job Board </li></ul><ul><li>Nonprofit Professionals Forum </li></ul><ul><li>Social Media in Organizations (SMinOrgs) </li></ul><ul><li>Nonprofit Professionals Advisory Group </li></ul><ul><li>By mission: Green, DevEx; by job function </li></ul><ul><ul><li>Go to Groups Directory, type in keyword, sort by members </li></ul></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  23. 23. 6. Research Prospects <ul><li>Research recruiters and contacts in the organizations you want to access. </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  24. 24. Advanced Search of People <ul><li>Click Home (top left) </li></ul><ul><li>Click Advanced, to the right of People </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  25. 25. Advanced Search of People <ul><li>Search keywords, name, title, company, location, country, school, industry, relationship </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  26. 26. Find the Super Connectors <ul><li>Sort the results by Connections , and you have the Super Connectors in the field </li></ul><ul><ul><li>Connect to one or two Open Networkers (LIONS) to expand future search results </li></ul></ul>
  27. 27. Use Groups to Research <ul><li>Go to Members tab of Group, search by keyword. </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  28. 28. 7. Search for Jobs & Career Conversations <ul><li>Go to Jobs tab and do an Advanced Search </li></ul><ul><li>Look for Jobs in your Groups </li></ul><ul><li>Could apply directly through LinkedIn. </li></ul><ul><li>You can see who you know at the company. </li></ul><ul><li>Follow up with your contacts for jobs you find outside of LinkedIn. </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  29. 29. 8. Follow “Companies” Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  30. 30. 9: Connect to New People/ Employer Prospects <ul><li>What connections do you have in common? </li></ul><ul><li>What groups? </li></ul><ul><li>Who can/should introduce you? </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  31. 31. Get Introduced <ul><li>Click the “get introduced” button, write a compelling email to the prospective connection, and a short email to introducer </li></ul>
  32. 32. Add to Network <ul><li>If you have no one in common, perhaps you have a Group or other network in common—so click Add to Network instead </li></ul><ul><li>Customize your message! </li></ul>
  33. 33. 10. Engage in Discussions Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  34. 34. Use Groups to Engage Community <ul><li>Start discussions on upcoming events, news items, job and volunteer opportunities, calls to action, etc. etc. </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  35. 35. Status updates <ul><li>Comment and “Like” status updates </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  36. 36. Other Nonprofit Uses (besides job search) <ul><li>Finding board members, volunteers </li></ul><ul><li>Researching prospective donors </li></ul><ul><li>Hiring candidates </li></ul><ul><li>Follow nonprofit news on LinkedIn Today </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  37. 37. Where to Learn More <ul><li>http://learn.linkedin.com/nonprofits/ </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  38. 38. Nonprofit Professionals Advisory Group Our Services Resume Advising, Editing and Rewriting:  Your resume is your first line of marketing in a job search.  Don’t be counted out of contention because it’s not as strong as it could be.  Cover Letter Editing:  Cover letters need to do more than just describe your career.  They need to get the potential hiring organization excited about your candidacy.  Job Search Strategizing:  Job searches are often tricky, sometimes painful and always exasperating.  Don’t waste time, money and precious contacts.  Telephone and Face-to-Face Interview Training:  The old adage, “Practice makes perfect” certainly applies to interviewing.  Try out your lines on us before talking to a headhunter or hiring manager.    Negotiation Tactics:  Got an offer in hand?  Not thrilled with it, or just want to make it better?  The list of items in any given compensation package can be infinite.    Group Training:  Our consultants work with university and graduate school career guidance offices and outplacement firms.    Group Rates:  Groups rates, panelists and speakers are available. Read and Learn More at www.nonprofitprofessionals.com Contact Heather via email at hkrasna @nonprofitprofessionals.com
  39. 39. Questions, Comments? <ul><li>Heather Krasna, MS </li></ul><ul><li>Director, Candidate Services, Nonprofit Professionals Advisory Group </li></ul><ul><li>Author, Jobs That Matter: Find a Stable, Fulfilling Career in Public Service </li></ul><ul><li>[email_address] </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  40. 40. ** Bonus Tip!** Conduct Outreach with Power Shares <ul><li>Share a link, discussion item or question in multiple LinkedIn groups using one click in LinkedIn. </li></ul><ul><li>This can quickly expand your brand awareness or awareness of an upcoming event you want to publicize. </li></ul>Nonprofit Professionals Advisory Group LLC LinkedIn for Nonprofit Job Search © 2011 H Krasna/ NPAG LLC.  All rights reserved.
  41. 41. Power Sharing <ul><li>To do this, go to LinkedIn homepage, and enter an update in the “share an update” box, and add a link under “attach a link”. Then click Share. </li></ul>Heather Krasna © 2011
  42. 42. Power Sharing continued <ul><li>Once your update is posted, click on the “share” link next to the update you’ve just shared </li></ul>Heather Krasna © 2011
  43. 43. Power Sharing, continued <ul><li>In the popup window that comes up, click on Post to group(s) </li></ul>Heather Krasna © 2011
  44. 44. Power Sharing, continued… <ul><li>Type in the names of the groups you want to share to. </li></ul><ul><li>Remember the discussion guidelines of the groups you are in so you don’t “spam” a discussion (i.e. “self-promoting” posts may not be wanted; and job postings might have to be posted in the jobs section rather than through this type of power sharing). </li></ul>Heather Krasna © 2011
  45. 45. Power Sharing, continued… <ul><li>Then click the Share button. </li></ul><ul><li>Your share will now be a discussion posting in the groups you have chosen. </li></ul>Heather Krasna © 2011
  46. 46. Get a “Feed” of Alumni Updates <ul><li>Go to “Home” (top left of page), scroll down to “All Updates” and click on the magnifying glass next to Search Updates. </li></ul>Heather Krasna © 2011
  47. 47. Get a “Feed” of Updates (step 2) Heather Krasna © 2011 Scroll down, and look on the left to search by School. Type in the school you work for.
  48. 48. Get a “Feed” of Updates (step 3) <ul><li>You now have a list of posts, profile updates (including job title updates), etc. just for your students and alums. Click “Save this search.” </li></ul>Heather Krasna © 2011
  49. 49. Set up News Feeds <ul><li>Set up an auto-feed of Twitter and an RSS of your blog or webpage to feed to your group and your own personal profile </li></ul><ul><ul><li>Go to Manage tab, then News Feeds </li></ul></ul><ul><ul><li>Add RSS feed and Twitter feed </li></ul></ul>Heather Krasna © 2011

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