Channel Marketing and the  Role of Social Media Heather K. Margolis, President Channel Maven Consulting
Agenda <ul><ul><li>Why Social Media is Important </li></ul></ul><ul><ul><li>Where does it Fit? </li></ul></ul><ul><ul><li>...
Interrupt Messaging
B2B is Doing the Same Thing!
Be Where They Want, When They Want
Exponential Growth of your Message
How Does Social Media Fit? Social Media Marketing Email Portal Newsletter Webinars Events TreeHouse Interactive © 2009
Another Tool in the Arsenal
Whose Responsibility is Social Media? Executive Drive Thought Leadership PR Get the “Word” out Marketing Create Content Sa...
B2B Decision Makers Using Social Media http://www.marketingpilgrim.com/2009/02/b2b-buyers-dig-social-media.html <ul><ul><l...
Branding yourself or your Company Online LOITHERSTEIN Heather Margolis
The Most Downloaded Woman on the Web
<ul><ul><li>Heather  K.  Margolis </li></ul></ul>
Where to Start Listen Participate Generate Buzz Share Content Community Building & Social Networking Tactics, Tools, Time ...
Listen
Create Conversation on Twitter
Create Conversation on LinkedIn
Start a Discussion
Value, Value, Value…
Add Value
Generate Buzz
Share Content
Summary
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Using Social Media in the Channel

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  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • 03/13/10 TreeHouse Interactive – Confidential © 2008
  • Using Social Media in the Channel

    1. 1. Channel Marketing and the Role of Social Media Heather K. Margolis, President Channel Maven Consulting
    2. 2. Agenda <ul><ul><li>Why Social Media is Important </li></ul></ul><ul><ul><li>Where does it Fit? </li></ul></ul><ul><ul><li>Who is Responsible? </li></ul></ul><ul><ul><li>Brand Yourself Online </li></ul></ul><ul><ul><li>Where to Start </li></ul></ul><ul><ul><li>Step-by-Step “How To” </li></ul></ul><ul><ul><li>Questions </li></ul></ul>  &quot;The horse is here to stay, the automobile is only a fad.&quot; --Advice of President of Michigan Savings Bank to Horace Rackham , lawyer for Henry Ford , 1903
    3. 3. Interrupt Messaging
    4. 4. B2B is Doing the Same Thing!
    5. 5. Be Where They Want, When They Want
    6. 6. Exponential Growth of your Message
    7. 7. How Does Social Media Fit? Social Media Marketing Email Portal Newsletter Webinars Events TreeHouse Interactive © 2009
    8. 8. Another Tool in the Arsenal
    9. 9. Whose Responsibility is Social Media? Executive Drive Thought Leadership PR Get the “Word” out Marketing Create Content Sales Provide Value Technology Solve Problems Administrative Build Internal Community
    10. 10. B2B Decision Makers Using Social Media http://www.marketingpilgrim.com/2009/02/b2b-buyers-dig-social-media.html <ul><ul><li>91% </li></ul></ul>
    11. 11. Branding yourself or your Company Online LOITHERSTEIN Heather Margolis
    12. 12. The Most Downloaded Woman on the Web
    13. 13. <ul><ul><li>Heather K. Margolis </li></ul></ul>
    14. 14. Where to Start Listen Participate Generate Buzz Share Content Community Building & Social Networking Tactics, Tools, Time LESS TIME MORE TIME
    15. 15. Listen
    16. 16. Create Conversation on Twitter
    17. 17. Create Conversation on LinkedIn
    18. 18. Start a Discussion
    19. 19. Value, Value, Value…
    20. 20. Add Value
    21. 21. Generate Buzz
    22. 22. Share Content
    23. 23. Summary
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