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The eBook that Started it All. IDeas BIG has built many brands for clients of all sizes, from small tech startup to multinational corporation, but how do we do it? This informative eBook has the......
The eBook that Started it All. IDeas BIG has built many brands for clients of all sizes, from small tech startup to multinational corporation, but how do we do it? This informative eBook has the secrets of brand naming logo design, taglines and much more.
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising.
As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development.
This book is a naming tell all. Lay it all out there. Set the record straight.
Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming. We look forward to sharing more branding advice and insight throughout the full book.