Self Publishing Books 101
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Self publishing books has never been easier. With the print on demand technology that is now available to us through companies like CreateSpace and Lulu, it has made the process of self publishing ...

Self publishing books has never been easier. With the print on demand technology that is now available to us through companies like CreateSpace and Lulu, it has made the process of self publishing available to anyone and everyone.

However, there are certain steps to self publishing that you need to know. I've been publishing books since 2008 and want to share what I've learned with you. In this eBook I cover everything from the different companies and costs, to copyright information and book design. So I invite you to come with me and take a walk through the step-by-step process to getting your book published. After all, if you can dream it, you can do it!

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Self Publishing Books 101 Document Transcript

  • 1. Self Publishing Books 101: Helping You Get Published and Noticed!© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 1
  • 2. Self Publishing Books 101: Helping You Get Published and Noticed!Self Publishing Books 101Helping You Get Published and Noticed!© 2012 Copyright Self-Publishing-Coach.comAll rights reserved. No part of this publication may be reproduced, stored in a retrievalsystem, or transmitted by any means – electronic, mechanical, photographic(photocopying), recording, or otherwise – without prior permission in writing from theauthor.Learn more information at: www.self-publishing-coach.com NOTICE: You Do NOT Have the Right to Reprint or Resell this Report! You Also MAY NOT Give Away, Sell or Share the Content Herein© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 2
  • 3. Self Publishing Books 101: Helping You Get Published and Noticed!Table of ContentsIntroduction: Your Self Publishing CoachChapter 1: About Self PublishingChapter 2: Self Publishing CostsChapter 3 Self Publishing BooksChapter 4: Self Publishing Book TemplateChapter 5 Book Cover Design 101Chapter 6 Self Publishing Software OptionsChapter 7: Self Publishing CompaniesChapter 8 CreateSpace Self PublishingChapter 9 ISBN Lookup and FAQsChapter 10 Obtaining a CopyrightConclusion: Self Publishing in a NutshellAbout The Expert: Shelley HitzOther Resources: Book Marketing on a Shoestring Budget© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 3
  • 4. Self Publishing Books 101: Helping You Get Published and Noticed! Introduction: Your Self Publishing CoachIf You Can Dream It, You Can Do It!Self publishing has never been easier! Now, with the recent advancements in technology, anyone can getpublished. Its not only simple, quick and doable to get your ideas published, but will also save you money. Itsimply amazes me!Honestly...if you can dream it, you can do it!Hi, Im Shelley Hitz, and not that long ago, I was in your shoes.You see, in 2008, I was researching self publishing options on the internet. I actually stumbled upon the ideawhen a friend of ours showed us his self published book... boy was I impressed! His paperback book looked andfelt great in my hands, VERY professional.Then, I found out what he paid to self publish it...practically nothing! Plus, he could order copies at his cost forjust $2-3 per book. My jaw dropped!"I could do this," I thought to myself. I had to find out more.And I did. A lot more.In fact, I have self published five books in the last two years to sell on my website, on Amazon.com and throughspeaking engagements.Not only that, but Ive learned how to publish those same books as: Paperback books, eBooks, Kindle books,audio book downloads, and audio book CDs.And Id like to help you do the same.Ill take you step-by-step through the publishing process in this book.And on my website (Self-Publishing-Coach.com) you can find articles, tutorials, reviews and so much more!You can think of me as your own personal coach...Your Self-Publishing-Coach, that is. :)And hopefully, from my experience and research, you will save a few hours along the way...maybe evenhundreds of hours! Your time is precious, right?So What Are You Waiting For?Let’s get started!© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 4
  • 5. Self Publishing Books 101: Helping You Get Published and Noticed!Chapter 1: About Self PublishingSelf Publishing OnlineDo you want to learn more about self publishing books? There are various options including traditional selfpublishing or print on demand self publishing online. Find out which is right for you.I have to be honest. I am very thankful for self publishing...and Im thankful for the continued advancements inhow books are bought and read. Years ago you had to go into an independent bookstore to buy the book youwanted. Now you can buy books online from Amazon.com, Borders.com, Walmart.com and the list goes on.Not only that, but you can now buy books electronically as eBooks and Kindle formatted books. I even have theKindle app on my phone that allows me to buy books and begin reading them in seconds. Talk about instantgratification! We can all see that times are changing- and rapidly.As the way we read and buy books changes, so does the publishing. -No longer is it necessary to submit your book to a long list of publishers and endure rejection after rejection. -No longer is it necessary to spend thousands of dollars in self published books that will sit in boxes in your garage for years. -No longer is it necessary to pay a publisher money to publish your book as a "vanity press."Gone are those days. Say hello to print on demand publishing...My Choice: Print on Demand Self Publishing OnlineI am basing the information on the chart below on my experience with self publishing online with CreateSpace, aprint on demand self publishing company owned by Amazon.com. I did all the formatting and editing of my bookand uploaded the files myself, which kept the costs low and the profits higher. I also signed up for a Pro Planwhich is just $39 the first year and $5 each year after that which significantly increases my royalties. Each PODcompany varies, so do your research!© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 5
  • 6. Self Publishing Books 101: Helping You Get Published and Noticed!Chart Comparison about Self Publishing© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 6
  • 7. Self Publishing Books 101: Helping You Get Published and Noticed!Chapter 2: Self Publishing CostsThe Cost of Self PublishingWhat are the self publishing costs for a book?The costs can vary, but I have been able to publish my books with no upfront costs. This chapter will go into thepossible costs depending on the options that you chose.If you are anything like me, you want to know the easiest and most cost effective way to publish your book. As Ibegan researching different self publishing companies, I realized that there were several options I could choosefrom that ranged anywhere from no upfront costs to thousands of dollars.Wow! I knew I didnt have thousands of dollars in the bank to spend on publishing my book, but I quickly foundout it was possible to get published with no upfront costs with the fairly new technology of print on demandpublishers!As I discussed in the previous chapter, you can choose from the traditional self publishing companies or print ondemand self publishing companies. Typically the print on demand self publishing will be cheaper, especially ifyou do most everything yourself, like I did. However, if do you have the money to spend, it will be worthwhile toresearch the traditional self publishing options to see which choice is right for you.How Much Will I Spend on Self Publishing Costs?Most self publishing companies use the Lightning Source to print and ship their books. Generally, this will costaround $0.015 per page and $0.90 per standard paperback cover. Knowing this tidbit of information, the basecost of printing a book, is very valuable and will help you in deciding which self publishing company to use. For a190 page book, the base printing cost would equal about $3.75.Therefore, if the production costs for a 190 page book are around $3.75-$4.30 (15% markup) you know youregetting a fair deal. Watch out for publishing companies that mark up their "production costs" with hidden fees.So far, I have found CreateSpace to be the most affordable.They use their own printers and I have been satisfied with the quality of the printing. If you want to know theytype of quality printing you will get from a self publishing company, simply order one of their current books andsee for yourself.Let me use my first book as an example. I use the company, CreateSpace to publish my books. They are ownedby Amazon.com and are a print on demand company, which simply means that as copies of my book areordered, they are printed. Therefore, there is no inventory which then means lower costs for everyone.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 7
  • 8. Self Publishing Books 101: Helping You Get Published and Noticed!My first book I published in 2008, 190 pages soft cover...What Was the Total of My Self Publishing Costs??It was simply my time + the cost of ordering my first proof copy at my discounted cost of $3.13 which is evenless than the typical printing cost of $3.75. Overall, with shipping included, my cost equaled less than $7 total.Now thats a deal!!And, on top of that, I could have sold my proof copy at retail price to actually come out ahead.I know what some of you are probably thinking...you realize that your time is valuable. And it is! For some ofyou, it will be easier to hire someone to design your book template and your book cover, edit your book orupload your files to CreateSpace. However, if you are willing to learn, you can realistically self publish your bookwith no upfront costs!!© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 8
  • 9. Self Publishing Books 101: Helping You Get Published and Noticed!Chapter 3 Self Publishing BooksHow to Publish a Book the Easy WayWith 8 Simple Steps!There are many options for self publishing. Believe me, I know. When I started researching self publishingoptions, I had no idea what I was even looking for in a publisher. I had no idea what features to look for, or whatquestions to ask - I simply started my search.Do You Know Where to Start in Your Self Publishing Journey?Whether youre just getting started or already have experience in self publishing, I am here to be your virtual"coach" - helping you from the start to the finish... the writing, formatting, book cover design, choosing apublisher, publishing in various formats and finally marketing your book.Does it sound overwhelming to learn how to publish a book? It doesnt have to be! Remember, a journey of onethousand steps begins with one. Whether you are a high powered executive publishing books for your companyor a stay at home mom publishing books for your family, you can do this!Eight Simple Steps to Get You Started Self Publishing Books: 1. Choose a topic for your book, preferably one you are passionate about. 2. Write your book in a word processor (i.e. Microsoft Word) formatted for your preferred book size. 3. Format your book into a PDF file. 4. Design your book cover or pay someone to do it for you. 5. Choose a self publishing company. 6. Upload your files and approve the proof copies, if applicable with your self publishing company. 7. Market your book and start selling copies online and/or at events. 8. Format your book into an eBook, Kindle book, and audio book to sell online.If you have already written your book, you can literally have it published and start selling copies online within aweek. It really is that easy! However, you want to make sure you publish a professional book. So, dont skimp onthe editing, interior design and book cover design.And if you want to go the route of true self publishing where you do all the leg work and form your own selfpublishing company, then check out Lightningsource.com and Dan Poytners Book, "Self Publishing Manual" formore details.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 9
  • 10. Self Publishing Books 101: Helping You Get Published and Noticed!8 Simple Steps to Self Publishing Books from Your Website ContentDo you already have a website or articles youve written? Then, good news! You can re-purpose that sameinformation into a self published book.Find out more by downloading my free PDF article, "8 Simple Steps to Self Publishing a Book from Your WebsiteContent."Or if you prefer, you can listen to it by downloading the MP3 below.MP3: 8 Simple Steps to Self Publishing a Book© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 10
  • 11. Self Publishing Books 101: Helping You Get Published and Noticed!Chapter 4: Self Publishing Book TemplateFormatting Your Book for PrintIf you want to self publish your book, you will need to start with a self publishing book template. I havedeveloped my own, but there are also free templates available online that you can download and use.Actually, its really simple. Let me share how I designed my template and give you links to download more booktemplates for free.When I decided to self publish my first book, I didnt know where to start.So, I started doing some research and realized most authors simply type their book in a Microsoft Worddocument and then convert it to PDF to upload to their publisher. It sounds simple, but I wondered how toformat my Word document so that it would be the correct size for printing.Thats when I developed my own book template.Designing Your Own Self Publishing Book TemplateMy book template is simple...nothing fancy. But, it works. And I continue to write and sell books today using myoriginal template.So what did I do?#1: First, I opened a Microsoft Word document and saved it to my computer. If you dont have Microsoft Wordinstalled on your computer you can also use the free OpenOffice.org software.#2: I then researched the fonts that are recommended for print books...the best fonts for titles and for the textand inserted them into my template. I set up my first chapter in the fonts and sizes I decided upon.#3: Next, I resized my Microsoft Word document to: 8.5 inches x 5.5 inches. It is simply half of a regular sizedsheet of paper (8.5 inches x 11 inches) and tends to be the most popular and most affordable size to print abook.#4: Then, I created an endorsement page, a title page, copyright page, table of contents page and dedicationpage.#5: And finally, I was ready to start writing my book in my self publishing book template.After I was finished setting up my first template, I saved it as a template that I now use over and over for all mybooks. It really makes writing new books a snap because I already have my template ready to go!© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 11
  • 12. Self Publishing Books 101: Helping You Get Published and Noticed!Add Pizzazz to Your TemplateTo spice up the design of your template, you can add tables, text boxes, graphics and more. Pretty much, if youcan design it in Microsoft Word, you can add it to your book template.I have decided to publish my book interior in black and white to save money in publishing costs. But, if you wantfull color, you can publish in full color. Just realize, it will be a lot more expensive.Tips on Inserting GraphicsOne thing you need to know about inserting graphics into your Microsoft Word template is to choose graphicsthat are 300 ppi (pixels per inch) for print quality. I choose to buy stock royalty free photos fromistockphoto.com which gives you the rights to use the pictures on printed materials, like books. You can searchfor images on their website. Once you find the image you want for your book, make sure to download it in thecorrect size for your book in 300 ppi quality.Istockphoto.com will show you what file size and quality you will get, so make sure to get it right. Otherwise,your pictures could turn out fuzzy and look unprofessional in your book. It pays to make sure you get the rightsize the first time...I know this from experience!Once you download your photo and insert it into your template, you can then change it to black and white (orgrayscale) as well as add text to it in Microsoft Word. Or you can use graphic editing software like AdobePhotoshop.However, Photoshop is expensive if you dont already have the software. So, another great option is to use freegraphic editing software.Free Graphic Editing SoftwareHere are a couple options I have used and recommend. You can also search Google for many other options.Picnik.com - an online graphic editor orPaint.net - download free graphic editing software to use offlineWant to See the Template I Designed?Well, you can!And its even free...because as your "Self Publishing Coach," my goal is to help you get published.Download my template and begin using it today for free when you sign up for my "Self Publishing Coach Tips"Newsletter. Through my newsletter, I will share with you the tips and tricks Ive learned for successful selfpublishing.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 12
  • 13. Self Publishing Books 101: Helping You Get Published and Noticed!I love to share what Ive learned with others... and thats what this book, my website and my newsletter is allabout!So, sign up now and download for free my self publishing book template (.doc) along with my report (.pdf), "7Things Publishing Companies Dont Want You to Know About Self Publishing!"Sign up to download my book template hereDownload More Free Self Publishing Book TemplatesHowever, you may want to publish your book in a different size. And if you do, Createspace.com offers manydifferent template sizes for you to download for free. They have templates available to download in thefollowing sizes: 5 x 8 inches 5.06 x 7.81 inches 5.25 x 8 inches 5.5 x 8.5 inches 6 x 9 inches 6.14 x 9.21 inches 6.69 x 9.61 inches 7 x 10 inches 7.44 x 9.69 inches 7.5 x 9.25 inches 8 x 10 inchesCheck out their templates at the link below:Download CreateSpace Book Templates Here© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 13
  • 14. Self Publishing Books 101: Helping You Get Published and Noticed!Chapter 5 Book Cover Design 101How to Design Your Own Book CoverBook cover design for self publishing is really not that complicated. You can use my free Adobe Photoshoptemplate to design your own book cover quickly and easily or you can hire someone to do it for you. Somecompanies, like CreateSpace, even have online book design software you can use for free.Book Cover Design Step #1:Write Your Headline and DescriptionEven though designing a book cover is simple, you should really put some thought into it. Your book coverdesign will make the first impression to your potential readers.It could scream, "Amateur!!" or it could invite them to find out more. According to the Wall Street Journal, theaverage person shopping in a bookstore spends 4 seconds looking at the cover and 14 seconds reading the backcover.Therefore, you need to design your cover to draw people in and write the headline and the description to sell.If you are like me, you might be asking, "How do I do that?" Good question!I will admit copywriting is not one of my strengths. Thats why I love Ken Envoys book, "Make Your Words Sell."He makes writing sales copy simple to understand and apply - without feeling forced to be too "sales-y." Hekeeps it real.Oh, did I mention he now gives his book away FREE? Yep!No more excuses for poorly written headlines and book descriptions! Before you know it, youll be writing aheadline and description for your book that draws people in like a magnet.Click Here to Download and start reading "Make Your Words Sell"After finishing the book, force yourself to sit down and brainstorm titles, as well as write out your bookdescription. Id recommend setting aside at least 2-3 hours - uninterrupted - to complete this step.Book Cover Design Step #2:What to Include When Designing a Book CoverFront Cover:© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 14
  • 15. Self Publishing Books 101: Helping You Get Published and Noticed!Think of your front cover like the billboard advertising your book. It must be done well to draw people to take asecond look at your book. Include the following: 1. Title 2. Subtitle 3. Authors name 4. Related picture or drawing****Important: Make sure you buy pictures that give you the rights to use them commercially. Read the fine print. You cancheck out istockphoto.com for stock photos or search "stock photos" on Google.Spine:Beware of too much clutter on the spine. Keep it simple with an eye-catching headline and the authors name. 1. Title 2. Authors nameBack Cover:The back cover is the most complex, but also very important (second to the title). Remember, people spendalmost 80% of their time reading the back cover when shopping for books. 1. Title 2. Description 3. Benefits and Highlights (bullet points are recommended) 4. Endorsements for your book (up to three quotes) 5. Authors biography 6. Authors picture 7. Barcode/ISBN© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 15
  • 16. Self Publishing Books 101: Helping You Get Published and Noticed!Here is a sample back book cover layout:Book Cover Design Step #3:Choose One of the Methods Below to Create a Book Cover:You can design your own book cover using... -Your publishers book cover software (free, but has less options and only provided by certain publishing companies) -A book cover template (must have Photoshop software, also takes time and skill) -Book cover software (must purchase software and has a learning curve)© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 16
  • 17. Self Publishing Books 101: Helping You Get Published and Noticed! -Or hire a professional (most expensive and must find a designer you like)If you want to hire a designer, but dont know who to trust - consider crowdsourcing sites like 99Designs and Crowdspring. Simply name your price, post your project and then watch as graphic designers bid onyour job. The best part? Love your book cover design or get your money back!Finally, if you are only publishing an eBook, I recommend Killer Covers, where you can get a quality coverdesigned for only $117.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 17
  • 18. Self Publishing Books 101: Helping You Get Published and Noticed!Chapter 6 Self Publishing Software OptionsHow to Convert Your Book Template to PDF for FREEWhat about self publishing software? There are many options, but honestly, you can self publish your bookusing free software available online - like I did. If you have the money and want to purchase additional software,I will also share a list of recommended self publishing software options below.The Self Publishing Software I Personally Use: Microsoft Word - to type and format the self publishing book template. If you dont have this installed on your computer you can also use the free OpenOffice.org software. PDF995.com - to convert the Microsoft Word template into a PDF file to upload to the publisher (more on this below). However, the most commonly used self publishing software for PDF conversion is Adobe Acrobat. Adobe Photoshop - to convert images to print quality (300 ppi) and the size needed. I also do the book cover design work in Photoshop to create book covers. I was given this software as a gift for free, but you can also use free graphic image software like Picnik.com or Paint.net to accomplish the same result. BoxShot3D - to convert my book cover into an e-cover and CD cover for my website. Great quality and fairly easy to use, it does have a one-time cost of $60. However it will save you money over time. Instead of paying a graphic designer to convert your book cover into an e-cover or CD cover, you can easily do it yourself! Audacity.Sourceforge.net - free audio recording and editing software to record the written book into an audio book. Site Build It - website design and hosting for effective book marketingSelf Publishing Software Tip:How to Convert Your Book Template to PDF for FREEMost book publishers, like CreateSpace will want your final book draft uploaded to their website as a PDFdocument. You are most likely familiar with PDF and have probably downloaded many PDF documents online.PDF is simply the acronym for Portable Document Format. It is the most common format used for eBooks anddocument downloads because it maintains the formatting of your book or document on any operating systemand between various versions of software.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 18
  • 19. Self Publishing Books 101: Helping You Get Published and Noticed!As I mentioned above, the most common self publishing software for creating PDF documents is AdobeAcrobat. It truly is the gold standard for PDF conversion and your best bet to guarantee the best quality for yourbook.However, the Adobe Acrobat 9.0 standard edition currently has a list cost of $299. Many times you can find itcheaper on Amazon.com or Ebay.com but if you are on a shoestring budget like me, then $300 is a big chunk ofchange.Therefore, I researched all the free PDF conversion software to find another viable option for self publishingbooks.And I found one: PDF995.com. - Thats what I used to publish my first 5 books. However, Ive now begun usingthe free OpenOffice software to convert my documents to PDF. Check out my list of free PDF conversionsoftware here.Easy Steps to Covert Your Book Template to PDFWhy pay lots of money for self publishing software to convert your book template to PDF when you can do it forfree? Right?There are many different types of free PDF conversion software available, so it should be easy. However, it isntas easy as it looks. Thats because you need to save your PDF in the same size your book will be printed. Mostfree PDF conversion software does not allow you to customize the page size. But, the good news is I found away! It is possible with PDF995 when you are publishing a book that is 5.5 x 8.5 inch size.Heres how: 1. Download PDF995 software and install it on your computer 2. Create your self publishing book template in Microsoft Word as 5.5 x 8.5 inch size (download mine for free here). 3. Choose File, then Print 4. Once the print screen opens, choose PDF995 from the drop down menu of printers© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 19
  • 20. Self Publishing Books 101: Helping You Get Published and Noticed! 5. Click on the properties button 6. Then, click on the advanced button© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 20
  • 21. Self Publishing Books 101: Helping You Get Published and Noticed! 7. In the advanced screen, choose "Statement [5.5 x 8.5]" from the dropdown menu for paper size 8. Click "OK" three times 9. Choose where to save your PDF document and press save 10. If using the free version, an advertisement will then pop-up. To make this go away, you can pay $19.95 for the full version.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 21
  • 22. Self Publishing Books 101: Helping You Get Published and Noticed! 11. Congratulations! Youre book is now saved in PDF format for the 5.5 x 8.5 inch size and ready to upload at your self publishing company of choice.I personally use and highly recommend CreateSpace for self publishing.More Self Publishing Software Options BookDesignWizard.com - Helps you easily create your book interior in Microsoft Word with just copying and pasting. NewNovelist.com - Software to help you write a fiction book. Turn-page.com - Software that turns your book into a digital book where the reader turns the page using flash technology. Great for magazines and online brochures. Can even insert audio and video.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 22
  • 23. Self Publishing Books 101: Helping You Get Published and Noticed!Chapter 7: Self Publishing CompaniesShould You Choose a Print On Demand Publisher?These days, there are almost as many different self publishing companies to choose from as books in a library.Okay, I might be exaggerating a little, but really, which self publishing company do you choose? Out of all thecompanies competing for your attention, which is best for you?Do you choose a print on demand book publisher like CreateSpace as I did or do you go the route of true selfpublishing and form your own company using Lightning Source as your printer? Those are my top tworecommendations for self publishing authors.If you dont have a budget and dont want to deal with all the details of being your own publisher,choose CreateSpace. However, if youre up for the challenge of self publishing on your own, check out LightningSource.It really depends on what your goal is for your book. -Do you want to buy copies at the lowest price possible to resell later? -Do you want to sell books online and at Amazon.com? -Do you want the credibility that comes with being a "published" author? -Do you want a hardcover, paperback or full color book?These are just a few of the questions you need to ask yourself. To help you decide, Ive researched some of thetop companies for you listed in categories below. Ultimately, you need to choose what option is best for you.But, hopefully, by reading my reviews below youll save a lot of time finding this information on your own.Items to Consider When Choosing a Self Publishing Company: -Reviews and reputation among other writers -Upfront publishing fees -Royalty payment structure and when you get paid -Authors cost to purchase additional books for resell -Contract terms (i.e. do you keep all rights to your cover and interior, copyright, etc.) -Cost of any additional services (cover design, editing, marketing) -ISBN number and barcode included© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 23
  • 24. Self Publishing Books 101: Helping You Get Published and Noticed! -Listing on Amazon.com and other online retailersOverall Self Publishing ComparisonMick Rooneys blog, "POD, Self-Publishing & Independent Publishing" has published a Self Publishing index of 59companies. The company I used, CreateSpace is #1. The company I recommend for true self publishing, LightningSource, is #2.Print on Demand Self Publishing Companies -CreateSpace - (owned by Amazon.com) My #1 Recommendation for soft cover books for many reasons. -Lulu Self Publishing - Well known and offers many different covers including hardcover and spiral bound. Also has ebook publishing for the iBookstore (iPad). -BookLocker - Has a great reputation. -48 Hour Books - Quick turn around when buying books to resell. No webstore or submission to Amazon.com. -BlurbTrue Self Publishing -Lightning Source - If you want to form your own self publishing company and go the route of true self publishing, then Lightning Source is the way to go. If you arent very tech savvy or dont want to deal with all the details, then choose CreateSpace.Other Self Publishing Companies -Xlibris Publishing -Outskirts Press -Universal Publishers© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 24
  • 25. Self Publishing Books 101: Helping You Get Published and Noticed!Chapter 8 CreateSpace Self PublishingHow to Get Published with No Upfront Costs and Publish Your Book on Amazon.com Within One WeekCreateSpace self publishing is what Ive used to publish all of my books. I love it and highly recommend it toanyone wanting to self publish. Some of you may also be familiar with BookSurge. Well, BookSurge has mergedwith CreateSpace and is now using their platform.Why I Use CreateSpace for Self Publishing:When I decided to self publish my first book, I researched many options. I didnt have a huge budget (or anybudget, really) and so I was looking for the best quality publishing for the lowest price. And what I foundshocked me.Through CreateSpace, you can: -Publish your book with no upfront costs (if you do everything yourself, like I did). -Open an account for free - no hidden costs. -Add a new book title to your projects and fill in all the book information yourself, which gives you complete control. -Upload your PDF interior (book template) and exterior files (book cover) by the click of a button. -Get an ISBN number and barcode for free. However you can buy your own if you want, its up to you. -Use their free cover creator software to create professionally looking covers (although I still recommend getting a professional book cover designed if your budget allows. -Quick turn around allows you to publish your books fast. I have published my books from start to finish in as little as one week! -No revision fees. -Set up your own personalized store front at CreateSpace for free to sell your books online. -Set the selling price of your book. -Sell your books 24/7 (literally, while you sleep) and CreateSpace handles all the order processing and shipping for you!© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 25
  • 26. Self Publishing Books 101: Helping You Get Published and Noticed! -Choose direct deposit or a mailed check of your monthly royalties from online sales. I like direct deposit because I get instant access to my earnings. -Get paid your royalties once your sales reach greater than $20 (direct deposit), $28 (check) and $45 (wire transfer). I end up getting paid just about every month! -Order books at your cost to sell in person and ship them to your home, all at cost price! In fact, I havent found a cheaper price anywhere. If you have, please let me know. -Set up special discount codes for certain sales or groups. -Have your book listed on Amazon.com for free. -Sell your books on Amazon.com - these orders are eligible for super saver shipping (with $25 minimum purchase, restrictions apply), one-day shipping and 1-click ordering. -And much more!The Down Side to CreateSpace? -Every really good thing still has some negatives. Let me share a few about CreateSpace with you. -To sell with CreateSpace, you need a US Individual Taxpayer Identification Number(ITIN). Therefore, if you live overseas, this step may delay your publishing date. -If youre looking to print a hardcover book, you will need to look elsewhere. Currently CreateSpace only prints soft cover books. -If you want a very small booklet or a full color book, the cost might be better with other publishers. Shop around first. -And finally, keep in mind that CreateSpace is a print on demand publisher and may not be the right fit for you. You may want to start your own publishing company instead or take the time to apply to a traditional publishing company.However, if you want a quick, easy and cost-effective way to get published - go for CreateSpace. In fact, youdont even have to pay any upfront costs!You saw a layout of my self publishing costs using CreateSpace in chapter two. Believe it or now, my total costwas less than $7!! And that was simply the cost of ordering my first proof copy.However, if you dont want to design yourself publishing book template and book cover yourself, then youllhave to pay more money upfront. Also, if youd like someone else to upload your files and configure your onlineaccount, that will cost you an additional fee.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 26
  • 27. Self Publishing Books 101: Helping You Get Published and Noticed!But, if you are willing to learn and do it yourself, you can literally get published within a week. In fact, I created aCreateSpace tutorial that you can watch on YouTube.com: http://youtu.be/_rB8700WLZgTimeline for CreateSpace Self PublishingI have found through my experience, that it can take as little as one week to self publish a book throughCreateSpace. So, if your book is already written, you could be making money by selling your book in person,online at your own webpage and at Amazon.com by next week.Here is how the timeline usually works: Day 1: Create your account and upload your files. Day 2: Wait for CreateSpace to approve your files. Make any necessary changes, if needed, and re- upload your files. (Note: If you re-upload your files, you start the process over at day one. So follow their guidelines from the beginning to avoid any delays.) Once your files are approved, order your proof copy. Day 5: Your proof copy comes in the mail. This is a great feeling to see your book in print form for the first time! Celebrate and enjoy the moment :) Then, examine your proof copy and if satisfied approve your proof copy. (Note: Shipping time will vary depending on your shipping address.) Congratulations! Your book is now ready to start selling on your CreateSpace webpage. Day 7-14: Your book will now be visible and ready to sell on Amazon.com with search inside features. This step varies. Sometimes it is live within a few days; sometimes it takes up to one week to be live on Amazon.com. Congratulations: Its now time to start marketing your book and selling copies!© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 27
  • 28. Self Publishing Books 101: Helping You Get Published and Noticed!Chapter 9 ISBN Lookup and FAQsDiscover When You Need ISBN Numbers for Self PublishingISBN lookup, ISBN number search, ISBN numbers for your self published book. Most likely you are familiar withthis acronym: ISBN (International Standard Book Number). But, what is it really, why do you need one andwhere is the ISBN lookup found?The ISBN number is commonly confused with a barcode. However, the ISBN number is not the barcode. It issimply what it says it is... a number.When you do an ISBN lookup or ISBN number search, you simply type in the assigned 10 or 13 digit number toget the book title, author and publisher. Pretty slick, huh?ISBN LookupIf you want to find a book by an ISBN lookup, you have several options: -ISBN lookup via Advanced Book Search at Amazon.com -ISBN look up FireFox Add-on -ISBN look up at Biblio.com/isbnWhen Do Self Publishers Need an ISBN Number?So what is an ISBN number and why do you need one?The ISBN number is an identifier used world-wide and continues to be the standard for identifying booksinternationally. In short, you could say that the ISBN number is an identifier.It identifies the title of the book (print, audio, electronic, etc.) that is either published or self published and alsoidentifies the books publisher. Therefore, if a bookstore wants to order a particular book, the ISBN numberallows them to contact the publisher and place an order. It is also helpful to the publishers for tracking ordersand sales for a particular book.If you plan on selling your books in stores, libraries or with wholesalers, then you need an ISBN number.However, if you plan on selling your books on your own, then an ISBN number is not required.According to ISBN.org, you are to issue a new ISNB number for the same book published in different ways.For example, you will need a new ISBN number for: -Each updated edition of your book -Each different version of your book (audio book, PDF, electronic, etc.) -Each language the book is written© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 28
  • 29. Self Publishing Books 101: Helping You Get Published and Noticed!If you made minor changes to your book and reprint it, no new ISBN number is needed.Should You Use the ISBN from the Publisher or Get Your Own?Its really up to you. The ISBN number simply identifies the publishing company. If you want to be your ownpublisher, then youll need to buy your own ISBN number.I personally use the free ISBN number and barcode given to me by CreateSpace. I see no reason why I shouldpay extra money for my own ISBN number when CreateSpace provides one for free. In the end, I still own thecopyright of my book and can still publish it with another publisher if I choose.However, if I do publish the same book with another publisher, I will need a new ISBN number to use with thenew publisher. For example, lets say that I decide to publish my book with CreateSpace and two years later,want to publish it with XYZ Publishing Company. If more than one publisher is publishing the same book, theneach publisher needs their own ISBN number and the publisher who fulfills a particular order puts their ISBNnumber on the book.Read the fine print with your publishing company. If youre not comfortable using their ISBN number, then mostof the time you can use your own.You can buy ISBN numbers in blocks at the US ISBN agencys website, Myidentifiers.com. The prices listed hereare for 2010: 1 = $125 (standard package) 10 = $250 (or $25 each) 100 = $575 (or $5.75 each) 1000 = $1000 (or $1 each)Where Do You Put the ISBN Number?Make sure you place the ISBN on the copyright page of your book as well as the back cover.If your publisher places a barcode on your book for you, like CreateSpace, then you dont need to worry aboutthe back cover. If you need a barcode made, you can have it done at the US ISBN agencys website,Myidentifiers.com for $25 or do a search online for other barcode providers.What Does An ISBN Number Look Like?You may see ISBN numbers that are both 10 digits and 13 digits long. Why? Well ISBN numbers were 10 digitsfor over thirty years. Then, on January 1, 2007 the official ISBN system changed to 13 digit numbers. Thereforeall new ISBN numbers are now 13 digits long.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 29
  • 30. Self Publishing Books 101: Helping You Get Published and Noticed!If you bought your ISBN prior to the switch, dont worry. You can get yours switched over by using the converterat ISBN.org. However, you cannot change your number by simply placing three digits in front of it. It must beproperly converted.Unfortunately, once a book is published with a certain ISBN number, that number can never be reused.What items are not eligible for ISBN numbers? -Advertising materials -Blogs (ISBN numbers are not assigned to items updated frequently like blogs, magazines or online databases) -Board games -Calendars -Music CDs (ISBN numbers are only assigned to audio book CDs or instructional CDs) -Clothing -Coffee mugs -Electronic newsletters -Video games -Emails -Food/medicine -Magazines, academic journals or other periodicals -Online databases -Pictures/photos (ISBN numbers are used only for text, never for pictures) -Playing cards -Sheet music -Software (ISNB numbers are only used for educational software) -Toys -Websites© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 30
  • 31. Self Publishing Books 101: Helping You Get Published and Noticed!Chapter 10 Obtaining a CopyrightThe Top 10 Most Important Tips on How to Get a CopyrightObtaining a copyright is about registering your work, for example, your self published book, at a copyright office.Your work is under your copyright as soon as you imprint it on a fixed device. For example, if you write a song ona piece of paper, you already have the rights to that work.Personally, I have not officially registered my books with the copyright office. Technically my products arecopyrighted as soon as I publish them. However, you may want to know more about how to get a copyright andif it is the best option for you.The Top 10 Most Important Tips on How to Get a Copyright:#1: Obtaining a copyright is easy.You simply need to register your work in a copyright office. If its possible, they will keep a copy of your work.Whenever someone else claims that they are the owner, the copyright office will compare their work with thecopy you left at their office. As a result, they will reject the claim of the other person.#2: Obtaining a copyright is inexpensive.If your work is going to bring you money, you should definitely register the work and pay a fee. The registrationfees range between a few dozen and a few hundred dollars.#3: You need to be the first author.How to get a copyright involves being the first author of the work in cause. It doesnt matter if you are thesecond person who created the exact same work. Only the first one counts.#4: Copyrighting is hard to prove.How can you prove that you are the first owner of a work? Unless you register the work its quite hard to proveit. Of course, there are ways to do it. As a singer, you can sign the song during a concert and be filmed.#5: Protect yourself and your work.Its much better to prevent a problem from ever happening than to solve it. The whole process of how to get acopyright is really easy. Contact the copyright office and they will let you know all the details.#6: Your boss will hold the copyright if you are the one hired for the job.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 31
  • 32. Self Publishing Books 101: Helping You Get Published and Noticed!As a person hired, you will not own the copyright. This is exactly what the copyright definition says. The processof hiring is similar to the process of buying. Your boss basically buys your work and your copyright along with it.#7: Obtaining a copyright is helpful in many situations.Even though obtaining a copyright by registering your work is not legally enforced, its still helpful to do in manysituations. The alternative could be quite damaging. You could lose thousands or even millions if your work isdistributed for free. No one likes to pay money for something thats already free out there.#8: Your work is protected from derivative works as well.According to the copyright definition, derivative works use one or more parts of the copyrighted work. Arewritten article is a derivative work.In the US, theres also the "fair use". Basically people can use your work as theirs unless they lose you money. Anexample of fair use is the user generated content on the Internet. Millions of people take parts of certainmovies, edit them and upload them to YouTube and other video sharing sites. Their work mostly enhances thepopularity of the movie. The rightful owners can still get their work down.#9: You receive the copyright by default.As soon as you create a work, you are the rightful copyright owner of that work. You dont have to think abouthow to get a copyright. You received it by doing nothing. The problem is that you are the only person whoknows about it.#10: How to protect yourself in court.Lets say that you create a work but you didnt register it at the US copyrighting office. If someone uses yourwork as their own, you can not win a lawsuit against them by default. You need to prove that you were the firstperson who created the work. Thats pretty much impossible to do. This is why you need to register the workright from the beginning.Obtaining a copyright for a work thats going to bring you money is mandatory. The potential losses are hugeunless you do it.© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 32
  • 33. Self Publishing Books 101: Helping You Get Published and Noticed!Conclusion: Self Publishing in a NutshellStep-by-StepSo there you have the basics to self publishing a book. We have covered the cost of self publishing, booklayout/design, different self publishing companies, software option, and so much more. In a world that isconstantly changing, I encourage you to stay up to date with the self publishing industry. One of the ways to dothat is to sign up for my free newsletter at: www.self-publishing-coach.com/newsletterYou can also find more information about self publishing on my website: Self-Publishing-Coach.comBefore I close this book, I wanted to include the step-by-step process to self publishing a book from start tofinish. After all, knowing is only half the battle. Obviously you have to start by writing the book, and will end withthe marketing, but here’s a quick run through of everything that comes in between:Writing Format your book template Finish your first draft Go through the editing processPre-Publication Start an online platform to publish your book (e.g., blog, website, Facebook, Twitter, YouTube…) Choose your publishing method – if you are going to create your own self publishing company, now is the time Book cover creation (either by yourself or someone else) ISBN purchase (optional) Purchase Copyright (optional)Publishing – Printed books Choose your publishing company Sign up for an account Save your file as a PDF and upload it Set up your Amazon Author Central account© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 33
  • 34. Self Publishing Books 101: Helping You Get Published and Noticed!Publishing – eBooks Choose your publishing platform Re-format your book Upload your fileBook Marketing Your Website/Blog (if you created this earlier, you just have to announce to your followers that your book is ready) Social Media (Facebook, Twitter, LinkedIn, YouTube, etc.) Go on a virtual book tour Use press releasesYou can find a printable version of this checklist on my website at: http://www.self-publishing-coach.com/support-files/self-publishing-checklist-report.pdfYou should be well equipped to self publish your own book now. I wish you the best on your journey.To your success,Shelley HitzSelf-Publishing-Coach.com© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 34
  • 35. Self Publishing Books 101: Helping You Get Published and Noticed!About The ExpertShelley Hitz Shelley Hitz is an entrepreneur, speaker, author and consultant to individuals, organizations and small businesses who want to multiply their impact through self publishing. And she teaches from personal experience. Over a two year span, while working full-time, she published five books, multiple audio CDs, authored two websites that attract thousands of visitors each month, and created multiple products that she sells through her website and at her speaking engagements. www.Self-Publishing-Coach.com also offers free book templates, articles, monthly newsletter, tele-classes, specialreports, e-books, webinars, podcasts, videos and other resources to help you get selfpublished!Sign up for her newsletter to download Shelley’s free book templates and her PDF report,“200+ Book Marketing and Author Tools.” at:http://www.self-publishing-coach.com/newsletter.html www.facebook.com/selfpublishingcoach www.twitter.com/self_publish www.youtube.com/selfpublishingcoach© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 35
  • 36. Self Publishing Books 101: Helping You Get Published and Noticed!Other Resources: Book Marketing on a Shoestring BudgetExpand Your Book Marketing Efforts Without Going Broke!This series of special reports is written for self publishing authors.You’ve published your book…now what? It’s up to you to market it.But, you’re not alone! We will help you with get the most out of your book marketing efforts on a shoestringbudget!www.self-publishing-coach.com/book-marketing.htmlAmazon for Authors: How to Optimize Amazon for Increased Exposure and Sales! http://amazon.self-publishing-coach.comGet Your Audiobook Done! - http://audio.self-publishing-coach.com/audiobookBook Marketing With Teleseminars - http://audio.self-publishing-coach.com/teleseminarsBook Marketing With Podcasts - http://audio.self-publishing-coach.com/podcastYouTube Marketing for Authors - http://youtube.self-publishing-coach.comA Step-by-Step Guide to Guest Blogging - http://blogtour.self-publishing-coach.comHow to Spice Up Your Blog With Free Images - http://blogtour.self-publishing-coach.com/free-imagesTwitter 101 for Authors - http://twitter.self-publishing-coach.comGet Your Facebook Page Done! - http://facebook.self-publishing-coach.com/pageGet Your Press Release Done! - http://pressrelease.self-publishing-coach.com© 2012 Self-Publishing-Coach.com - All Rights Reserved. http://www.self-publishing-coach.com Page 36