1. Women in Advertising Examples of Positive and Negative Ads in the Media Source: Now foundation for Women Love your Body Campaign
2. Negative Ads Mitchum: There's nothing "sensitive" about a man who dupes his girlfriend into posing for his camera. Paul Mitchell: What?!? Even our hair has to be super skinny now? Come on!
3. Negative Ads St. Pauli: A woman presented as a human beer bottle--now that should make you foam at the mouth. Once you've finished consuming her, should you just discard her like an empty beer botttle? Maker's Mark: What is it about selling alcohol that makes advertisers want tobelittle and insult women...does it really make men feel more powerful? Don'tanswer that.
4. Negative Ads Dolce & Gabbana: This ad is beyond offensive, with a scene evoking a gang rape and reeking of violence against women. In an interview, NOW Foundation President Kim Gandy said, "It's in Esquire, so they probably don't think a stylized gang rape will sell clothes to women, but what is more likely is that they think it will get them publicity. It's a provocative ad but it is provoking things that really are not what we want to have provoked. We don't need any more violence."
5. Negative Ads Gucci: This ad attempts todemonstrate a woman's "place"in the world—at a man's feet—right below his...uh... Just don'tstand up too fast, sister!
6. Positive Ads Crystal Light: Finally, an ad that encourages you to "bring out beauty," not change yourself to fit someone else's idea of beauty. Crystal Light: Finally, an ad that encourages you to "bring out your beauty," not change yourself to fit someone else's idea of beauty. Cover Girl: Warm colors and a soft look. This ad shows that bold, beautiful women come in all shades and sizes.
7. Positive Ads Girl Scouts: We love this ad for encouraging girls to dream big and defy self-doubt. Of course, we expect nothing less from the Girl Scouts. Dove: Wrinkled is wonderful.
8. Positive Ads Liz Claiborne: "Feel comfortable." Finally—a message we want to hear from a clothing ad! Phoenix Wealth Management: Men aren't the only power players in the world of finance.
9. Positive Ads Reebok: Not only do women athletes star in this ad, even the copy is written from a woman's point of view. MUDD: Mudd truly captures the spirit of woman by showing that women really can do it all. We can rebuild cities in clothes that are comfortable and stylish.
