Women In Advertising

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Women In Advertising

  1. 1. Women in Advertising<br />Examples of Positive and Negative <br />Ads in the Media<br />Source: <br />Now foundation for Women<br />Love your Body Campaign<br />
  2. 2. Negative Ads<br />Mitchum: There&apos;s nothing &quot;sensitive&quot; about a man who dupes his girlfriend into posing for his camera. <br />Paul Mitchell: What?!? Even our hair has to be super skinny now? Come on! <br />
  3. 3. Negative Ads<br />St. Pauli: A woman presented as a human beer bottle--now that should make you foam at the mouth. Once you&apos;ve finished consuming her, should you just discard her like an empty beer botttle?<br />Maker&apos;s Mark: What is it about selling alcohol that makes advertisers want tobelittle and insult women...does it really make men feel more powerful? Don&apos;tanswer that. <br />
  4. 4. Negative Ads<br />Dolce & Gabbana: This ad is beyond offensive, with a scene evoking a gang rape and reeking of violence against women. In an interview, NOW Foundation President Kim Gandy said, &quot;It&apos;s in Esquire, so they probably don&apos;t think a stylized gang rape will sell clothes to women, but what is more likely is that they think it will get them publicity. It&apos;s a provocative ad but it is provoking things that really are not what we want to have provoked. We don&apos;t need any more violence.&quot;<br />
  5. 5. Negative Ads<br />Gucci: This ad attempts todemonstrate a woman&apos;s &quot;place&quot;in the world—at a man&apos;s feet—right below his...uh... Just don&apos;tstand up too fast, sister!<br />
  6. 6. Positive Ads<br />Crystal Light: Finally, an ad that encourages you to &quot;bring out beauty,&quot; not change yourself to fit someone else&apos;s idea of beauty. <br />Crystal Light: Finally, an ad that encourages you to &quot;bring out your beauty,&quot; not change yourself to fit someone else&apos;s idea of beauty. <br />Cover Girl: Warm colors and a soft look. This ad shows that bold, beautiful women come in all shades and sizes. <br />
  7. 7. Positive Ads<br />Girl Scouts: We love this ad for encouraging girls to dream big and defy self-doubt. Of course, we expect nothing less from the Girl Scouts.<br />Dove: Wrinkled is wonderful. <br />
  8. 8. Positive Ads<br />Liz Claiborne: &quot;Feel comfortable.&quot; Finally—a message we want to hear from a clothing ad! <br />Phoenix Wealth Management: Men aren&apos;t the only power players in the world of finance.<br />
  9. 9. Positive Ads<br />Reebok: Not only do women athletes star in this ad, even the copy is written from a woman&apos;s point of view.<br />MUDD: Mudd truly captures the spirit of woman by showing that women really can do it all. We can rebuild cities in clothes that are comfortable and stylish.<br />

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