How to Tell Your Brand Story in a Fragmented World


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In an increasingly crowded marketplace, consumers are looking for information to help them make sound decisions. How do you ensure the story they receive is accurate and up to date? By using new tools and new approaches. This means making the story consistent, shareable and measurable.

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How to Tell Your Brand Story in a Fragmented World

  1. 1. Accurately Tell Your Brand Story in a Fragmented World How to create your brand and create a lasting impression in the market Brought to you by:
  2. 2. Communicating Accurately Dispersing a brand message becomes tricky when it is passed on to multiple partners. The message becomes less accurate as partners use the wrong marketing content and space for the message becomes limited. The message is also jeopardized when the brand content becomes one of a kind content.
  3. 3. Delivering the Message National brand owners can’t rely on having a terrific website to deliver their brand message. A message must be passed on across different platforms to consistently remind consumers. Marketers must spread their content across multiple locations including reseller’s sites, news articles and social media—where the consumers are spending their time.
  4. 4. The Consistency Factor The need to deliver a consistently accurate story is critical for the dietary supplement industry. Consumers must have confidence, clarity and establish trust with a product. Consumers will purchase a product once they fully understand, with confidence, what they are buying and the important distinctions in product offerings.
  5. 5. Five Practical Tools on Delivering a Message Control your story Tell a bigger story Automate your content distribution Maintain control Measure, measure and measure again
  6. 6. Control Your Story If you have to tell a story, you must tell it well and keep the story accurate—everywhere it goes online. You cannot allow for your channel to misinform your customers anymore!
  7. 7. Tell a Bigger Story Don’t fragment your story—tell more of your story on more places by creating integrated marketing components that can be shared with your partners—video, PDFs, HTML5.
  8. 8. Automate Your Content Distribution Using new distribution technologies allows for easy sharing of brand content—without resorting to manually sending static content that instantly gets out of date.
  9. 9. Maintain Control Centrally manage your content in a way that ensures control over your entire message—no matter where it goes online. Use remote content management tools that can update content across the web without handing over the storytelling to your partners.
  10. 10. Measure, Measure and Measure Again You can manage what you measure so find tools that will allow you to see what content is working, how much of the story is being heard, where it is being delivered and how much interaction people are having with the content.
  11. 11. We Got the Message By taking these five steps, marketers should be able to tell their whole story, in a compelling way, on partner sites while maintaining complete control over their brand experience.