Developing Your Personal Brand Revised 05.31.2011Presentation Transcript
Developing Your Personal Brand Written by: Heather E. Coleman Edited by: Ron Marshall Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.545.0222 www.ferndaleschools.org/fcc www.facebook.com/ferndalecareercenter www.linkedin.com/in/ferndalecareercenter LinkedIn Group: Ferndale Career Center www.twitter.com/ferndalecareer Ferndalecareercenter.wordpress.com Revised 5.31.2011
Businesses Build Brands
Businesses build strong brands that encourage people to align themselves with what makes the brand valuable and uniquely relatable for them.
“ It’s No Longer About What You Know or Who You Know…” by Terry Bean, Founder of Motor City Connect http://vimeo.com/8867681
“ OPBs” – Other People’s Brands in Metro Detroit @CharlieCurve Detroit, Michigan Chief Troublemaker at Curve. I know a thing or two about marketing. I love shiny objects, bacon & business. I'm on a mission to rekindle the fire in your belly. @terrybean Detroit I am far more interested in you than I will ever be in me. Author. Pro Speaker. Trainer. Coach. @ MotorCity Founder. Lumbee Indian. Detroit Lover. 248.224.1326 @HeatherEColeman Metro Detroit Career Coach | Speaker | Social Media Vixen | Innovative Leadership | #MIsuccess | Blended Families | BioStepMom | www.leadswag.com | Married to @ PaulWVoss linkedin.com/in/heatherecoleman @Ron_Marshall A round, profound noun: speaker, creator, motivator. My team puts entrepreneurs and small businesses in the game, on the Web, and in the money. #FLinT #Ferndale www.ronmarshalljr.com @DaveMurr Troy, MI Director, Social Web Communicationsfor @regroupincSpeaker # Tedx # unGeeked #BWENY #140conf . Foodie & blogger w/ @ thehungrydudes . Movies and sleep rule. http://www.themurr.com/ @theblisslady Bliss is everywhere Bliss Ambassador and Chief Visionary Officer at TheBlissNetwork.com also a writer, creator, producer, humanitarian, Self love and Miracle Box Workshops http://theblissnetwork.com
Who Do Other People Think I Am?
What are your passions? Personal branding is much more than your previous or current job title. It is about your greatest strengths, your career passions and what makes you uniquely qualified.
What is a personal brand ?
Personal branding typically begins with establishing an inventory of your core competencies, expertise, demonstrated abilities, and existing level of recognition.
Who needs to know about you, what need are you best-positioned to fill, and what differentiates you from others in your field or space?