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{ WordPress Crash Course }           Heather Acton       WCChicago North Meetup             11/16/11
{ What is WordPress? }     WordPress (the software) is:     a free and open source blogging tool and publishing platform (...
{ Why Use WordPress? }Ease of useSupportive community   Codex   Forums   WordCamps
{ WordPress - .com vs .org }WordPress.com   Simple setup, create an free account   yoursitename.wordpress.com   Hosted on ...
{ WordPress - .com vs .org }WordPress.org (aka self-hosted WordPress)    Need to purchase domain & hosting plan (<$60/yr.)...
{ So which is right for me? }.com is great for the casual blogger     family or personal blog     no monetization ever des...
{ WordPress.org }DashboardPages vs. PostsCategories vs. TagsPlugins & WidgetsCheck Your Site Health
{ The Dashboard }Home  Your site at a glance  Drag/drop/collapse modules  Screen Options
{ The Dashboard }Updates   When an update is available, install it!   Always back up your site first
{ The Dashboard }Poke around to learn!   Appearance   Settings
{ Pages vs. Posts }Pages = Static, dateless content    About Us, Contact Us    Probably accessible via navigationPosts = “...
{ Categories vs. Tags }Categories    Big buckets to organize posts    Hierarchical    Good practice: 10 categories or less...
{ Plugins vs. Widgets }Plugins    Extend the functionality of WordPress    E-Commerce, fancy comments, SEO help, etc.    h...
{ Site Health Checklist }Security                                       Social      Strong username & password            ...
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WordPress Crash Course - WP 101

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  • Transcript of "WordPress Crash Course - WP 101"

    1. 1. { WordPress Crash Course } Heather Acton WCChicago North Meetup 11/16/11
    2. 2. { What is WordPress? } WordPress (the software) is: a free and open source blogging tool and publishing platform (GPL license) powered by PHP and MySQL, coded with TLC by hand a content management system (CMS) extensible with themes and plugins used by over 14.7% of Alexa Internets "top 1 million" websites powering 22% of all new websites currently the most popular CMS in use on the InternetSource: Wikipedia, the free encyclopedia
    3. 3. { Why Use WordPress? }Ease of useSupportive community Codex Forums WordCamps
    4. 4. { WordPress - .com vs .org }WordPress.com Simple setup, create an free account yoursitename.wordpress.com Hosted on WordPress.com servers Limited theme (look/feel) choices No plugins, aka additional functionality Non-commercial use
    5. 5. { WordPress - .com vs .org }WordPress.org (aka self-hosted WordPress) Need to purchase domain & hosting plan (<$60/yr.) yoursitename.com One-click install WordPress, or manual install Total flexibility in look/feel and functionality Web developer should be consulted to ensure proper setup
    6. 6. { So which is right for me? }.com is great for the casual blogger family or personal blog no monetization ever desired easy to maintain.org is necessary for the current or aspiring business blogger ad revenue, e-commerce, paid membership, or even supporting your business start building search engine clout here may desire a developer
    7. 7. { WordPress.org }DashboardPages vs. PostsCategories vs. TagsPlugins & WidgetsCheck Your Site Health
    8. 8. { The Dashboard }Home Your site at a glance Drag/drop/collapse modules Screen Options
    9. 9. { The Dashboard }Updates When an update is available, install it! Always back up your site first
    10. 10. { The Dashboard }Poke around to learn! Appearance Settings
    11. 11. { Pages vs. Posts }Pages = Static, dateless content About Us, Contact Us Probably accessible via navigationPosts = “Blog”-like content Daily, weekly, monthly content added Displayed newest to oldest Use categories and tags to organize
    12. 12. { Categories vs. Tags }Categories Big buckets to organize posts Hierarchical Good practice: 10 categories or less per blogTags (NOT keywords) Topics covered in your posts Good practice: 10 tags or less per postResource: http://en.support.wordpress.com/posts/categories-vs-tags/
    13. 13. { Plugins vs. Widgets }Plugins Extend the functionality of WordPress E-Commerce, fancy comments, SEO help, etc. http://wordpress.org/extend/pluginsWidgets Drag/drop modules that go in your sidebar or other “widgetized” areas of your website
    14. 14. { Site Health Checklist }Security Social Strong username & password Links to social sites Routine backups scheduled Easy social sharing of posts, done right (BackupBuddy) Theme WP version, theme, and plugins all up- to-date Secure, reputable, supported, flexibleSEO Theme modifications done in child theme WordPress SEO by Yoast plugin Analytics & Tracking Enable sitemap in Yoast & submit to search engines Google Analytics installed Permalinks set to /%postname%/ Feed redirected to Feedburner feed
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