Demystifying the Dark Arts - Part Two

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Demystifying the Dark Arts - Part Two

  1. 1. Demystifying the Dark Arts of Travel Blogs and Websites --- Part Two --- Presented by Iain Harper Horizons Unlimited UK 2010
  2. 2. Summary From Part One <ul><li>Blogs are free and don’t need special skills </li></ul><ul><li>Choose a good name </li></ul><ul><li>Create your blog on Wordpress.com but publish excerpts and links on Horizons Unlimited as well </li></ul><ul><li>Create a backup “user” you can trust </li></ul><ul><li>Protect your identity: don’t publish too much! </li></ul><ul><li>Publicise your blog posts on Twitter & Facebook </li></ul><ul><li>Link to other useful/relevant blogs & websites </li></ul><ul><li>Be original, keep it simple and enjoy it! </li></ul>
  3. 3. Demystifying the Dark Arts - Part Two <ul><li>Looking at WordPress.com in more detail: </li></ul><ul><ul><li>Colours and Headers </li></ul></ul><ul><ul><li>Settings and Widgets </li></ul></ul><ul><ul><li>Categories, Links and Pages </li></ul></ul><ul><ul><li>Adding Images and Video to Posts </li></ul></ul><ul><ul><li>Tagging Posts </li></ul></ul><ul><ul><li>Publicising on Twitter and Facebook </li></ul></ul><ul><li>Domain Names ( yourname.com ) </li></ul><ul><li>Combining WordPress with a full Website </li></ul>
  4. 4. WordPress.com In More Detail
  5. 15. Widgets
  6. 35. Example of ineffective Tag usage
  7. 37. Domain Names – Yourname.com <ul><li>Domain Names identify websites and email addresses </li></ul><ul><ul><li>www. horizonsunlimited.com </li></ul></ul><ul><ul><li>sam@ samsandtour.com </li></ul></ul><ul><li>Anyone can register (rent) a Domain Name </li></ul><ul><li>1 st choice = .com 2 nd choice = .co.uk </li></ul><ul><li>Prices vary, but .com typically £8.89 + VAT per year </li></ul><ul><li>Only £2.95 + VAT per year for a .co.uk </li></ul><ul><li>Pay a little extra for Domain Privacy </li></ul><ul><li>Check availability anytime at www. ukreg.com </li></ul><ul><li>Can be bought as an upgrade on WordPress.com </li></ul>
  8. 38. Combining WordPress with a full Website <ul><li>Published (or hopeful) author? </li></ul><ul><li>Secured, or looking for, corporate sponsorship? </li></ul><ul><li>Just insatiably creative and individual? </li></ul><ul><li>If so, you’ll need more than a free blog solution: </li></ul><ul><ul><li>Domain Name </li></ul></ul><ul><ul><li>Web hosting account </li></ul></ul><ul><ul><li>‘ Self-Hosted’ WordPress installation ( see wordpress.org ) </li></ul></ul><ul><li>Recommend supplier: JustHost.com </li></ul><ul><li>You may also need some help with setup and visual design elements </li></ul>
  9. 40. Summary and Key Tips <ul><li>Customise your blog’s visual theme </li></ul><ul><li>Take time to get Settings right </li></ul><ul><li>Display useful Widgets but don’t clutter </li></ul><ul><li>Get your post Categories and Links organised </li></ul><ul><li>Setup extra Pages for About, Photos, Maps, etc. </li></ul><ul><li>Make posts more interesting with images and video </li></ul><ul><li>Use Tags intelligently </li></ul><ul><li>Spread the word on Twitter, Facebook and HU </li></ul><ul><li>Register a Domain Name for more individuality </li></ul><ul><li>Use JustHost.com for web hosting if you need it </li></ul>
  10. 41. Demystifying the Dark Arts of Travel Blogs and Websites

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