Takeaways unwrapped event 070411 prof jack winkler presentation - takeaway food and the school fringe

TAKEAWAYS UNWRAPPED Heart of Mersey 7 April 2011 Takeaway Food y andThe School Fringe J T WINKLER Nutrition Policy Unit y London

Takeaway HistoryForesight Obesity 2007 Obesity Policy 2008School Feeding Reform Takeaway ControlsTakeaway Movement School Fringe

Childhood Obesity SCHOOL FEEDING Most Active AreaSCHOOL FOOD TRUST Most Active Organisation g

Takeaway HistoryForesight Obesity 2007 Obesity Policy 2008 y ySchool Feeding Reform Takeaway ControlsTakeaway Movement School Fringe

STATUS REPORT 4 2010The Takeaway Snowball INITATIVES ON FAST FOOD SHOPS LOCAL NATIONAL INTERNATIONAL

Takeaway HistoryForesight Obesity 2007 Obesity Policy 2008School Feeding Reform Takeaway ControlsTakeaway Movement School Fringe

The School Fri n geWHAT PUP ILS B UY A ND EAT FRO M SHOPS SU R RO U ND ING SE CO NDAR Y S CH OOLS K ey F indi n gs Sa rah Si n clair J T Wi n kler Nutr ition Polic y Un it Lon don Metro p olitan Un ivers it y ww w.nutr ition po licy .org Ju ly 2008

Fringe > Canteen More Calories More PupilsMore Frequently q y

Why Fringe? Canteens Prices

Canteens“The principal reason for the low take-up take up of school meals is thatpupils hate canteens” PRUE LEITH Previous Chair School Food Trust

CONCLUSIONSchool Feeding Reform Will Fail UnlessWe Engage The Fringe

Fringe F d F i Foods Takeaways HOT & COLDConvenience Stores Supermarkets Newsagents Bakeries Cafes C f

Nutritional N t iti l Issues Takeaways Fat & Salt +Supermarkets Sugar

Fringe Options Ignore Attack Control Engage

Takeaway T k Strategies 1Control Outlets Reformulate Foods

Takeaway Strategies 2 Vans Delivery Mobilisation Wholesalers Wh l lCommissioning

Fringe F iEngagement Strategies St t iLocal ActionReciprocity

Local Action Committee School Fringe Shops Local Councilors Local Education Authority yEnvironmental Health Health Authority Others

School-ShopS h l Sh Reciprocity Money Health

How Can Schools Make Money for Shops? Sales of HealthyReformulation for Saving Provision Contracts Pilferage Reduction Boxed Meals

Boxed Meals School Monopoly Breakfast & LunchNutritional StandardsCounts as Take-Up

Boxed Benefits Income to Shops Income to Schools Junk J k ---> H lth HealthyFewer Queues at Canteens Q Raises Take-Up

Scottish PilotMain (Hot/Cold) Drink D i k or S Sweet t Piece of Fruit Baked Crisps £1-99

FRINGE STRATEGYControls Offers OffPositioningP iti iAlternativesAl i

Takeaways unwrapped event 070411 prof jack winkler presentation - takeaway food and the school fringe

by Heart of Mersey on May 12, 2011

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Takeaways unwrapped event 070411 prof jack winkler presentation - takeaway food and the school fringe Document Transcript