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Business in the Facebook Era
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Business in the Facebook Era

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This presentation, first shared by Hearsay Social CEO Clara Shih in late October, is a quick summary of how companies are using social media for customer service, marketing, and sales.

This presentation, first shared by Hearsay Social CEO Clara Shih in late October, is a quick summary of how companies are using social media for customer service, marketing, and sales.

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Business in the Facebook Era Presentation Transcript

  • 1. Business in The Facebook Era Clara Shih 28th October 2013 University of Hong Kong @clarashih `
  • 2. We live in The Facebook Era 25M+! 14B 100M+! 200M+! 555M+! minutes per day 1B+! 2X more sharing each year >1.6B people @clarashih `
  • 3. Facebook transformed the Web from anonymous to personal and social template for sharing audience you trust
  • 4. Businesses must adapt to the expectations of today’s customer
  • 5. Pre-1970s! 1994! 1980! 2004-?!
  • 6. Influence has shifted from institutions to individuals
  • 7. Influence has shifted from institutions to individuals @clarashih `
  • 8. Customer Service Case Study @clarashih `
  • 9. Marketing Case Study @clarashih `
  • 10. Social network advertising can be “hypertargeted” @clarashih `
  • 11. Social ads are delivering great results @clarashih `
  • 12. Relationship Manager Case Study
  • 13. Summary: Tremendous business opportunity and imperative on social Social  &  Mobile  (Today)   Internet  (1990s)   PC  (1980s)   Mainframe  (1970s)   @clarashih `
  • 14. Thank you @clarashih @HearsaySocial http://facebook.com/thefacebookera @clarashih `