Business in The Facebook Era

Clara Shih
28th October 2013
University of Hong Kong

@clarashih

`
We live in The Facebook Era
25M+!

14B

100M+!
200M+!
555M+!

minutes per day
1B+!

2X
more sharing each year

>1.6B
peopl...
Facebook transformed the Web from
anonymous to personal and social

template
for sharing

audience
you trust
Businesses must adapt to the
expectations of today’s customer
Pre-1970s!

1994!

1980!

2004-?!
Influence has shifted from institutions to
individuals
Influence has shifted from institutions to
individuals

@clarashih

`
Customer Service Case Study

@clarashih

`
Marketing Case Study

@clarashih

`
Social network advertising can be
“hypertargeted”

@clarashih

`
Social ads are delivering great results

@clarashih

`
Relationship Manager Case Study
Summary: Tremendous business
opportunity and imperative on social
Social	
  &	
  Mobile	
  (Today)	
  

Internet	
  (1990s...
Thank you

@clarashih @HearsaySocial

http://facebook.com/thefacebookera

@clarashih

`
Business in the Facebook Era
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Business in the Facebook Era

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This presentation, first shared by Hearsay Social CEO Clara Shih in late October, is a quick summary of how companies are using social media for customer service, marketing, and sales.

Published in: Health & Medicine, Technology
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Business in the Facebook Era

  1. 1. Business in The Facebook Era Clara Shih 28th October 2013 University of Hong Kong @clarashih `
  2. 2. We live in The Facebook Era 25M+! 14B 100M+! 200M+! 555M+! minutes per day 1B+! 2X more sharing each year >1.6B people @clarashih `
  3. 3. Facebook transformed the Web from anonymous to personal and social template for sharing audience you trust
  4. 4. Businesses must adapt to the expectations of today’s customer
  5. 5. Pre-1970s! 1994! 1980! 2004-?!
  6. 6. Influence has shifted from institutions to individuals
  7. 7. Influence has shifted from institutions to individuals @clarashih `
  8. 8. Customer Service Case Study @clarashih `
  9. 9. Marketing Case Study @clarashih `
  10. 10. Social network advertising can be “hypertargeted” @clarashih `
  11. 11. Social ads are delivering great results @clarashih `
  12. 12. Relationship Manager Case Study
  13. 13. Summary: Tremendous business opportunity and imperative on social Social  &  Mobile  (Today)   Internet  (1990s)   PC  (1980s)   Mainframe  (1970s)   @clarashih `
  14. 14. Thank you @clarashih @HearsaySocial http://facebook.com/thefacebookera @clarashih `

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