2016 Mortgage Banking Executive Summit: The Power of Social Media

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Social media is rapidly transforming the mortgage industry. For mortgage lenders and loan originators, it is becoming increasingly important to establish and reinforce their value in an online world.

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2016 Mortgage Banking Executive Summit: The Power of Social Media

  1. 1. 1
  2. 2. The Power of Social Media Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase 2
  3. 3. Three channels and no remote 300 cable channels Infinite choice 2015 E2016 E2017 E2020 $190 billion ~$200 billion ~$209 billion ~$243 billion Projected Advertising Spend 3
  4. 4. Changes in Consumer Media Consumption Three channels and no remote 300 cable channels Infinite choice Three channels and no remote 300 cable channels Infinite choice 40% of all media is now consumed via the Internet 60% of that is consumed on mobile 26% of that is social 4
  5. 5. Effectively Engaging with Customers More adults are using social media 8% 80% 2005 2016 % online adults using social >1bn1.5bn ~400mm ~347mm ~320mm ~100mm ~200mm ~700mm More than 4 billion social media accounts 5
  6. 6. Ad Spend not Migrating as Fast as Consumption $- $50 $100 $150 $200 $250 2012 2013 2014 2015 2016E 2017E 2018E US Total Media Ad Spending ($bn) Outdoor Radio Print Other digital Mobile TV $165 $171 $180 $189 $200 $209 $221 TV is still 37% of all advertising spend 6
  7. 7. Clara Shih Co-Founder and CEO, Hearsay Social 7

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