12 CASE STUDIESABOUT PHYSICIAN REPUTATIONS & ROI FROM INTERNET MARKETINGCASE STUDIES FOR DOCTORS, HOSPITALS, SURGERY CENTE...
METHODOLOGY USED      (Hospitals & Medical Practices)HMCOE performs detailed market research about patient & referring ph...
PATIENTS & REFERRING PHYSICIAN BEHAVIORSPatients and referring physicians alike were leaving client websites for “backgro...
What does that mean? That’s a change of 65%in a specific behavior in    less than 1 year!
FURTHER ANALYSISOnce a visitor Googled the doctor with bad reviews he/she was not coming backHospitals & Practices witho...
Case Study #1How one review can spell disaster for getting new               patient volumesCould this review have been pr...
Disaster for the doctor - Case Study #1It was quite unfortunate that this doctor commented on this review, getting 5 new n...
Case Study#2 –                 (Nationally Recognized Hospital) Celebrates all their doctors and their sub-expertise Goo...
Solution - Case Study #1Interested to learn how we were able to fix        these doctors‘ reputations?Want to See the ROI ...
What do you need to Skyrocket your ROI          form the Internet?         Make the Call:        (646) 648 – 1355Or email:...
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12 case studies on doctor reputation management teaser

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Reputation Management for Doctors

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12 case studies on doctor reputation management teaser

  1. 1. 12 CASE STUDIESABOUT PHYSICIAN REPUTATIONS & ROI FROM INTERNET MARKETINGCASE STUDIES FOR DOCTORS, HOSPITALS, SURGERY CENTERS, GROUP PRACTICES
  2. 2. METHODOLOGY USED (Hospitals & Medical Practices)HMCOE performs detailed market research about patient & referring physician online behaviors.  Analysis is supported by our data gathered over 11 years of medical practice & hospital marketing  Costs for market research are integrated into Ad-budgetHMCOE creates website content for specific patient & referring physician demographicsHMCOE tests engagement on that content via targeted ads. We test ROI using our analytics system & calls for new patient appointments WHAT DID WE FIND?
  3. 3. PATIENTS & REFERRING PHYSICIAN BEHAVIORSPatients and referring physicians alike were leaving client websites for “background” checks on: #1 = Physician Ratings Sites #2 = GoogleBehavior Analysis:In 2011, 10-15% of all website traffic was diverted to Google (1-2% to physician rating sites)In May/June 2012 – 80% of website traffic was diverted (60% to physician rating sites)
  4. 4. What does that mean? That’s a change of 65%in a specific behavior in less than 1 year!
  5. 5. FURTHER ANALYSISOnce a visitor Googled the doctor with bad reviews he/she was not coming backHospitals & Practices without a physician locator/biographies were outperformed for new patient volumes by centers of excellence that were promoting their doctors and their expertiseROI from internet improved while costs decreased for campaigns with reputation management
  6. 6. Case Study #1How one review can spell disaster for getting new patient volumesCould this review have been prevented if the doctor asked for feedback during the follow up?
  7. 7. Disaster for the doctor - Case Study #1It was quite unfortunate that this doctor commented on this review, getting 5 new negative comments in response. Result: New surgical-patient volume dropped by 15 patients the following month
  8. 8. Case Study#2 – (Nationally Recognized Hospital) Celebrates all their doctors and their sub-expertise Googl’ing 40% of their doctors shows below average statistics: Are 10 surveys from 2008 (that’s 4 years ago) representative of the doctors’ several thousand procedures?
  9. 9. Solution - Case Study #1Interested to learn how we were able to fix these doctors‘ reputations?Want to See the ROI analysis of all the 12 case Studies? Please use the form below to sign up for our newsletter and to receive your copy
  10. 10. What do you need to Skyrocket your ROI form the Internet? Make the Call: (646) 648 – 1355Or email: linked@hmcoe.com

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