2012 Kiplinger\'s Retirement Report Co-Branding Preview
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2012 Kiplinger\'s Retirement Report Co-Branding Preview

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2012 Kiplinger\'s Retirement Report Co-Branding Preview

2012 Kiplinger\'s Retirement Report Co-Branding Preview

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2012 Kiplinger\'s Retirement Report Co-Branding Preview 2012 Kiplinger\'s Retirement Report Co-Branding Preview Presentation Transcript

  • Exclusive Co-Branding & Reprint Licensing Opportunity for HealthNow BCBS © HealthMetrix Research Inc. All Rights Reserved
  • Welcome to HealthMetrix Research
  • Co-Branding Among National Medicare Competitors
  • Kiplinger’s Retirement Report Launching a UniqueCo-Branding Opportunity for Reaching and Educating Medicare-Eligibles & Early-Boomers Caregiving Estate Planning Housing Insurance Investments Retirement Plans Retirement Living Savings Social Security Tax Strategy Travel
  • Customized October Reprints with Your CustomCover & Ads for Maximum Multi-Channel Response Reminder! 2013 Enrollment Begins October 15
  • Customized Reprints Ideal for Direct Mail DuringAEP and Multi-Channel Distribution During 2013Reminder! 2013 Enrollment Begins October 15
  • Outstanding Opportunity to Reach Age-ins & Early-Boomers Year AroundReminder! 2013 Enrollment Begins October 15
  • High-Value Premium Option for Member Loyalty & Retention StrategyReminder! 2013 Enrollment Begins October 15
  • Kiplinger’s Retirement Report Production CalendarCustomized October Issue Featuring 2013 Medicare Guidance Reprint Licensing & Production Activities Deadlines Licensing agreement acceptance by HealthMetrix May 21 Research Completed reprint purchase order with shipping or June 1 optional direct mailing instructions due to Kiplinger Advance payment (50%) for reprint order and full- July 20 payment for mailing (if applicable) due to Kiplinger Custom full-page ad copy (2 pages) and cover August 16 customization due to Kiplinger Final sign-off on customized proofs (customized cover September 12 and ads only) due to Kiplinger Reminder! 2013 Enrollment Begins October 15 Customized reprints shipped and/or direct mail drop September 30 completed Final payment (50%) due to Kiplinger October 20
  • Statewide Exclusive Co-Branding Rights Based on Minimum Reprint Order Minimum Reprint Order MethodologyTarget Market Segment: $50,000+ Household Income> Calendar 2013 age-in households> Age 65-69 households> Adjustment for group health retiree households> Adjustment for state-specific demographic characteristics
  • Kiplinger’s Retirement Report – October 2012 Issue Customized Reprint Unit Printing Costs Reprint Quantity Unit Cost Net Cost 10,000 $ 1.90 $ 19,000 15,000 $ 1.60 $ 24,000 20,000 $ 1.44 $ 28,800 25,000 $ 1.36 $ 34,000 50,000 $ 1.17 $ 58,500 75,000 $ .93 $ 69,750 500,000 $ .85 $ 425,000 Note: Optional BRC, shipping and mailing costs provided upon request
  • Kiplinger’s Retirement Report 2012 Exclusive Market RightsPittsburgh Raleigh-Durham NashvilleSt. Louis Seattle SpokaneKansas City Salt Lake City BirminghamMemphis Knoxville ChattanoogaHarrisburg Little Rock Jackson, MSButte, MT Great Falls, MT Erie, PAWilkes-Barre – Greenville – Ft. Smith –Scranton, PA Spartanburg , SC Fayetteville, ARJefferson City – Youngstown, OH 6/2011Columbia, MO
  • Final Licensing & Purchase Order Deadline is June 1 For additional information about this exclusiveco-branding and reprint licensing opportunity contact: Alan Mittermaier, President HealthMetrix Research Inc. Columbus, OH (888) 223-3515 alan@healthmetrixresearch.com