Your SlideShare is downloading. ×
  • Like
2012 Kiplinger\'s Retirement Report Co-Branding Preview
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

2012 Kiplinger\'s Retirement Report Co-Branding Preview

  • 37 views
Published

2012 Kiplinger\'s Retirement Report Co-Branding Preview

2012 Kiplinger\'s Retirement Report Co-Branding Preview

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
37
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Exclusive Co-Branding & Reprint Licensing Opportunity for Florida Blue © HealthMetrix Research Inc. All Rights Reserved
  • 2. Welcome to HealthMetrix Research
  • 3. Co-Branding Among National Medicare Competitors
  • 4. Kiplinger’s Retirement Report Launching a UniqueCo-Branding Opportunity for Reaching and Educating Medicare-Eligibles & Early-Boomers Caregiving Estate Planning Housing Insurance Investments Retirement Plans Retirement Living Savings Social Security Tax Strategy Travel
  • 5. Customized October Reprints with Your CustomCover & Ads for Maximum Multi-Channel Response Reminder! 2013 Enrollment Begins October 15
  • 6. Customized Reprints Ideal for Direct Mail DuringAEP and Multi-Channel Distribution During 2013Reminder! 2013 Enrollment Begins October 15
  • 7. Outstanding Opportunity to Reach Age-ins & Early-Boomers Year AroundReminder! 2013 Enrollment Begins October 15
  • 8. High-Value Premium Option for Member Loyalty & Retention StrategyReminder! 2013 Enrollment Begins October 15
  • 9. Kiplinger’s Retirement Report Production CalendarCustomized October Issue Featuring 2013 Medicare Guidance Reprint Licensing & Production Activities Deadlines Licensing agreement acceptance by HealthMetrix May 21 Research Completed reprint purchase order with shipping or June 1 optional direct mailing instructions due to Kiplinger Advance payment (50%) for reprint order and full- July 20 payment for mailing (if applicable) due to Kiplinger Custom full-page ad copy (2 pages) and cover August 16 customization due to Kiplinger Final sign-off on customized proofs (customized cover September 12 and ads only) due to Kiplinger Reminder! 2013 Enrollment Begins October 15 Customized reprints shipped and/or direct mail drop September 30 completed Final payment (50%) due to Kiplinger October 20
  • 10. Statewide Exclusive Co-Branding Rights Based on Minimum Reprint Order Minimum Reprint Order MethodologyTarget Market Segment: $50,000+ Household Income> Calendar 2013 age-in households> Age 65-69 households> Adjustment for group health retiree households> Adjustment for state-specific demographic characteristics
  • 11. Kiplinger’s Retirement Report – October 2012 Issue Customized Reprint Unit Printing Costs Reprint Quantity Unit Cost Net Cost 10,000 $ 1.90 $ 19,000 15,000 $ 1.60 $ 24,000 20,000 $ 1.44 $ 28,800 25,000 $ 1.36 $ 34,000 50,000 $ 1.17 $ 58,500 75,000 $ .93 $ 69,750 500,000 $ .85 $ 425,000 Note: Optional BRC, shipping and mailing costs provided upon request
  • 12. Final Licensing & Purchase Order Deadline is June 1 For additional information about this exclusiveco-branding and reprint licensing opportunity contact: Alan Mittermaier, President HealthMetrix Research Inc. Columbus, OH (888) 223-3515 alan@healthmetrixresearch.com