Your SlideShare is downloading. ×
0
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
2012 Kiplinger\'s Retirement Report Co-Branding Preview
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

2012 Kiplinger\'s Retirement Report Co-Branding Preview

39

Published on

2012 Kiplinger\'s Retirement Report Co-Branding Preview

2012 Kiplinger\'s Retirement Report Co-Branding Preview

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
39
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Exclusive Co-Branding & Reprint Licensing Opportunity for Florida Blue © HealthMetrix Research Inc. All Rights Reserved
  • 2. Welcome to HealthMetrix Research
  • 3. Co-Branding Among National Medicare Competitors
  • 4. Kiplinger’s Retirement Report Launching a UniqueCo-Branding Opportunity for Reaching and Educating Medicare-Eligibles & Early-Boomers Caregiving Estate Planning Housing Insurance Investments Retirement Plans Retirement Living Savings Social Security Tax Strategy Travel
  • 5. Customized October Reprints with Your CustomCover & Ads for Maximum Multi-Channel Response Reminder! 2013 Enrollment Begins October 15
  • 6. Customized Reprints Ideal for Direct Mail DuringAEP and Multi-Channel Distribution During 2013Reminder! 2013 Enrollment Begins October 15
  • 7. Outstanding Opportunity to Reach Age-ins & Early-Boomers Year AroundReminder! 2013 Enrollment Begins October 15
  • 8. High-Value Premium Option for Member Loyalty & Retention StrategyReminder! 2013 Enrollment Begins October 15
  • 9. Kiplinger’s Retirement Report Production CalendarCustomized October Issue Featuring 2013 Medicare Guidance Reprint Licensing & Production Activities Deadlines Licensing agreement acceptance by HealthMetrix May 21 Research Completed reprint purchase order with shipping or June 1 optional direct mailing instructions due to Kiplinger Advance payment (50%) for reprint order and full- July 20 payment for mailing (if applicable) due to Kiplinger Custom full-page ad copy (2 pages) and cover August 16 customization due to Kiplinger Final sign-off on customized proofs (customized cover September 12 and ads only) due to Kiplinger Reminder! 2013 Enrollment Begins October 15 Customized reprints shipped and/or direct mail drop September 30 completed Final payment (50%) due to Kiplinger October 20
  • 10. Statewide Exclusive Co-Branding Rights Based on Minimum Reprint Order Minimum Reprint Order MethodologyTarget Market Segment: $50,000+ Household Income> Calendar 2013 age-in households> Age 65-69 households> Adjustment for group health retiree households> Adjustment for state-specific demographic characteristics
  • 11. Kiplinger’s Retirement Report – October 2012 Issue Customized Reprint Unit Printing Costs Reprint Quantity Unit Cost Net Cost 10,000 $ 1.90 $ 19,000 15,000 $ 1.60 $ 24,000 20,000 $ 1.44 $ 28,800 25,000 $ 1.36 $ 34,000 50,000 $ 1.17 $ 58,500 75,000 $ .93 $ 69,750 500,000 $ .85 $ 425,000 Note: Optional BRC, shipping and mailing costs provided upon request
  • 12. Final Licensing & Purchase Order Deadline is June 1 For additional information about this exclusiveco-branding and reprint licensing opportunity contact: Alan Mittermaier, President HealthMetrix Research Inc. Columbus, OH (888) 223-3515 alan@healthmetrixresearch.com

×