Kickstarter deck v0.4


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2nd Circle is a Facebook app to reduce the burden of family caregiving

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Kickstarter deck v0.4

  1. 1. Kickstarter campaign description Launches July1, 2014
  2. 2. 2nd Circle addresses the stress and burnout that afflict many of the 50 million family caregivers in the U.S. • Family caregivers have a huge role in healthcare • Value of time spent providing care is $450 billion/year • Average commitment is 20 hours/week • Their caregiving exacts a fearsome toll • 46 percent give up many social activities • Their life expectancy may be cut by as much as 10 years 2
  3. 3. 2nd Circle is a low-cost way to improve caregiver resilience and motivation via … • INTERACTION: Interaction with 2nd Circle provides insights and connections for expanded creativity and initiative • SHARING: Caregiving as a shared experience makes available methods and coaching for improved performance 3
  4. 4. • Makes it easier for family and friends to help caregivers • Reduces caregiver stress, which can cause burnout and increase the cost of care • Helps stop the vicious circle of caregivers becoming patients 4 Click to view video 2nd Circle is a Facebook app to reduce the burden of family caregiving
  5. 5. The friends and family of caregivers comprise the target audience for 2nd Circle • Many family caregivers need more help from their "2nd Circle" of support (their family and friends) • These people often want to help, but don't know how, are separated geographically from the caregiver, or face other obstacles • The 2nd Circle app provides an easy and inviting way to connect 5
  6. 6. Our Kickstarter campaign seeks to (1) raise money to create 4 versions of the app, and (2) build a critical mass of users 6 Launches July 1, 2014
  7. 7. 2nd Circle will sustain itself with revenue generated from three sources • ADS: From companies wishing to sell their products to caregivers and their families and friends (durable medical, services, technology) • “FREEMIUM” Basic features of 2nd Circle will be free to users, premium features only available to subscribers • PER-MEMBER-PER-MONTH FEE Paid by health insurance companies to provide their customers with a premium-featured, branded app to: • Reduce cost of care (preventing just one admission will pay for 1,000 app users for 1 year) • Improve policyholder retention 7
  8. 8. Kickstarter contributors will be rewarded Pledge Level $15+ $26+ $35+ $51 $99 - $1000 Name on website Early download of app Free subscription to premium features Focus group to help create product “Shout Out” Your name and message to between 10,000 and 1,000,000 users 8
  9. 9. Our approach benefits users by leveraging the advantages of an integrated and attractive social network 9
  10. 10. Our team consists of seasoned professionals 10 Bob Harrington CRO Consultant to hospitals and physicians LinkedIn Profile Dr. Deborah Robin Advisor Geriatrician LinkedIn Profile Max Wells CEO/CTO Tech Entrepreneur LinkedIn Profile Michael Gallelli CMO Marketing Professional LinkedIn Profile John Castle CFO Entrepreneur LinkedIn Profile
  11. 11. Join us and be a part of this 11 Kickstarter Launches July 1, 2014 Like us on Facebook to learn more Donate to Kickstarter Tell a friend about 2nd Circle