Caregiver app Kickstarter campaign description

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2nd Circle is an app to reduce the burden of family caregiving

2nd Circle is an app to reduce the burden of family caregiving

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  • 1. Kickstarter campaign description Launches 1 July 2014
  • 2. 2nd Circle addresses the problems of stress and burnout that afflict many of the 50 million family caregivers in the US • Caregivers are vital • Value of time spent giving care is $450 billion/year. • Average commitment of 20 hours/week • But their task exacts a fearsome toll • 46 percent give up many social activities • Their life expectancy may be cut by as much as 10 years 2
  • 3. 2nd Circle is a low-cost solution that improves caregiver resilience and motivation via … • INTERACTION: Interaction with 2nd Circle provides insights and connections for expanded creativity and initiative • SHARING: Caregiving as a shared experience make available methods and coaching for improved performance 3
  • 4. • Makes it easy for the family and friends support to family caregivers • Reduces caregiver stress, burnout, and the cost of care • 2nd Circle prevents the vicious circle of caregivers becoming patients 4 Click to view video 2nd Circle is a Facebook app to reduce the burden of family caregiving
  • 5. The target audience for 2nd Circle are the friends and family of caregivers • Many family caregivers need more help from their "2nd Circle" of support (their family and friends) • These people often want to help, but don't know how, or are separated geographically, or for other reasons • The 2nd Circle app provides both an easy way to connect, and an excuse for doing so (means and motive) 5
  • 6. Kickstarter campaign to (1) raise money to create 4 versions of the app, and (2) build a critical mass of users 6 Launches 1 July 2014
  • 7. 2nd Circle will sustain itself with revenue generated from three sources • ADS: From companies wishing to sell their products to caregivers and their families and friends (durable medical, services, technology) • “FREEMIUM” Basic features of 2nd Circle will be free to users, premium features only available to subscribers • PER-MEMBER-PER-MONTH FEE Paid by health insurance companies to their customers with a premium-featured, branded app to: • Reduce cost of care (preventing just one admission will pay for 1000 app users for 1 year) • Improve policyholder retention 7
  • 8. Kickstarter contributors will be rewarded Pledge Level $15+ $26+ $35+ $51 $99 - $1000 Name on website Early download of app Free subscription to premium features Focus group to help create product “Shout Out” Your name and message to between 10,000 and 1,000,000 users 8
  • 9. Our approach benefits users by leveraging the advantages of an integrated social network 9
  • 10. Our team consists of seasoned professionals 10 Bob Harrington CRO Health Care Consultant LinkedIn Profile Dr. Deborah Robin Advisor Geriatrician LinkedIn Profile Max Wells CEO/CTO Tech Entrepreneur LinkedIn Profile Michael Gallelli CMO Marketing Professional LinkedIn Profile John Castle CFO Entrepreneur LinkedIn Profile
  • 11. Join us and be a part of this 11 Kickstarter Launches 1 July 2014 Like us on Facebook to learn more Donate to Kickstarter Tell a friend about 2nd Circle