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David Freedman at Consumer Centric Health, Models for Change '11
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David Freedman at Consumer Centric Health, Models for Change '11

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Causes and solutions to the current obesity epidemic. By journalist and author of "How to Fix the Obesity Crisis," "The Triumph of New Age Medicine," and "Brain Control." He writes the “Tech ...

Causes and solutions to the current obesity epidemic. By journalist and author of "How to Fix the Obesity Crisis," "The Triumph of New Age Medicine," and "Brain Control." He writes the “Tech Support” channel on the The New York Times’ You’re the Boss Blog. Mr. Freedman’s most recent book is WRONG, about why experts usually end up misleading us. He is also the author (or co-author) of A Perfect Mess (why a bit of messiness and disorganization can be good things), Brainmakers and At Large. He has written for many magazines, including Newsweek, The Harvard Business Review, Discover, Wired, Fast Company and MIT’s Technology Review. His blog is Making Sense of Medicine & Obesity.

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David Freedman at Consumer Centric Health, Models for Change '11 Presentation Transcript

  • 1. Consumer-Centric Health Models for Change ‘11
  • 2. Skinner 2.0The Vastly Challenging, UtterlyAchievable Goal of Rebooting Population-Wide Behavior