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Review results in 140 characters or less: Using social media to link decision makers to evidence
 

Review results in 140 characters or less: Using social media to link decision makers to evidence

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Presented May 9, 2012 during Oral Session 3 of the 2012 Cochrane Canada Symposium

Presented May 9, 2012 during Oral Session 3 of the 2012 Cochrane Canada Symposium

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    Review results in 140 characters or less: Using social media to link decision makers to evidence Review results in 140 characters or less: Using social media to link decision makers to evidence Presentation Transcript

    • Review results in140 characters or less Using social media to linkdecision makers to evidence Heather Husson Kara DeCorby Maureen Dobbins
    • Who are we? PROFESSIONAL DEVELOPMENT ASSESSMENTS & EDUCATION CUSTOMIZED SUPPORT & CONSULTATION A SEARCHABLE ONLINE REGISTRY of quality-rated review literature to support evidence-informed decision making in public health >2,600 reviews in 22 topic areas >5,300 registered users Electronic tailored messages sent to registered users monthly www.health-evidence.caReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • The Health Evidence TeamMaureen Dobbins Kara DeCorby Heather HussonScientific Director Administrative Director Project ManagerTel: 905 525-9140 ext 20455 Tel: (905) 525-9140 ext. 20461 Tel: (905) 525-9140 ext. 20462E-mail: dobbinsm@mcmaster.ca E-mail: kdecorby@health-evidence.ca E-mail: hhusson@health-evidence.ca Lori Greco Robyn Traynor Lyndsey McRae Knowledge Broker Research Coordinator Research Assistant
    • Overview  Promoting use of research evidence via social media:  Twitter  SlideShare  YouTube  6-week log of pageviews and click trends (Feb 28 - Apr 9, 2012)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Twitter  @HealthEvidence, created July 2009  1,776 tweets  ~ 4.4 tweets posted per day  1,536 followers  326% increase in 2011, representing ~ 70 new followers each month  ~ 100 new followers each month in 2012Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • General Public Health Information 9% Health Evidence Review 18% Resource (external org) Health Evidence 16% Summary 6% Educational Health Evidence Opportunity General Promotion (external org) 16% 16% Health Evidence SlideShare Page 16% Health Evidence YouTube Page 3%Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Twitter – Click Trends  6.3 clicks per Tweet (with a link)  45.6% Canadian  20.6% using a mobile device  45.9% of Tweets are ReTweeted (61/133)  2.4 ReTweets per Tweet (147/61)  24.1% of Tweets are ‘Favourite’d (32/133)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Most Popular Tweets  Canada releases its first #PhysicalActivity Guidelines for the 0-4 age group! http://goo.gl/ajUxq @MacHealthSci prof is a co-author  34 clicks, 7 ReTweets, 4 favourites  The POWER Studys #SocialDeterminants of Health and Populations at Risk chapter is now available! http://goo.gl/QkLct  33 clicks, 6 ReTweets  #Antioxidant supplements not found to prevent #mortality, some may increase it http://goo.gl/dhHlH  31 clicks, 6 ReTweetsReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Increasing Access to Reviews  User access to ‘Tweeted’ review evidence 91% E.g., Cochrane review Tweeted April 2nd Can Resp. Hlth improve by remediating buildings damaged by dampness & mould? Our Featured Review checks the evidence: http://goo.gl/IuI3f  Posted to site in Nov’11  3 views in 6 wks prior to Tweet  29 views in 6 wks post TweetReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Writing Tweets Cochrane Review Title Tweet Antenatal breastfeeding education for Peer counselling found to increase increasing breastfeeding duration #breastfeeding initiation, but more studies (Lumbiganon 2011) needed http://goo.gl/j2EwB Transtheoretical model for dietary and physical #Transtheoretical model with combo of other exercise modification in weight loss interventions found to result in minimal management for overweight and obese adults #weightloss in obese adults (Tuah et al 2011) http://goo.gl/uuDA6 The effect of vitamin D on falls: A systematic #VitaminD combined with #calcium reduces review and meta-analysis risk of falls in the elderly http://goo.gl/KbICt (Murah et al 2011) Intermittent iron supplementation for reducing Intermittent #iron supplementation less anaemia and its associated impairments in effective than daily in reducing #anaemia in menstruating women menstruating women http://goo.gl/xen8U (Fernández-Gaxiola et al 2011)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Twitter – Lessons Learned  Use a URL abbreviator to generate analytics (e.g., goo.gl – login to track)  Informal scan sufficient to see what Tweets get most clicks  Enables assessment of your followers (e.g., country of access, using mobile devices, ReTweet patterns)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Twitter – Lessons Learned Post at consistent frequency Engage in conversations  E.g., we ‘@’ a user/group with info relevant to a Tweet they have posted Be helpful & informative - be ‘the source’ of info in your topic area  E.g., we posted definitions to research terms across 1 month ReTweet others relevant to your audience  E.g., we RT PHAC, Cochrane, NCCPHs, PHAs Use #hashtags  E.g., we have developed a ‘bank’ of public health relevant terms
    • SlideShare  www.slideshare.net/HealthEvidence, created January 2011  26 presentations posted  7,962 total views  54 total downloads  3 followersReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • SlideShare Views, per Week 8000 1.1% 7750 1.3% 7500 7.9% 7250 7000 3.4% 2.3% 6750 3.2% 6500 6250 6000Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Most Popular Slides  Child / Family Health Program Planning in Public Health: Whats the Evidence (517 views since posting Feb’12)  Evidence-Informed Public Health Decisions Made Easier: Take it one Step at a Time (583 views since posting Jun’11)  health evidence.ca: A Canadian resource facilitating access and use of review-level evidence (618 views & 7 downloads since posting Feb’11)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • SlideShare – Lessons Learned  Minimal effort required  Cross-promotion is effective  Tag uploads to improve findabilityReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • YouTube  www.youtube.com/healthevidence, created May 2010  7 videos posted to date  1,121 total viewsReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Total YouTube Views, per Week 1120 1100  0.64%  0.55% 1080  4.23% 1060  0.48% 1040  1.47% 1020  2.31% 1000 980 960 940Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • YouTube • Traffic sources: • 44.2% from YouTube or Google searches • 57.8% from direct links (e.g., Twitter, www.health-evidence.ca) • 2 favourites (0 likes, 0 shares, 0 comments) • 68.3% Canadian (10.9% US)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • YouTube – Lessons Learned  Minimal exposure / interest  To optimize, post ready-made content (e.g., re-purposed content) vs. creating new videos  Cross-promotion is effectiveReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Summary  Twitter increases access to reviews on www.health-evidence.ca  Cross-promotion of social media outlets via Twitter increases views on SlideShare and YouTube  Tagging content to optimizes findability  #hashtags in Twitter  Tags associated to presentations & videos in SlideShare & YouTubeReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012
    • Questions? Contact us!Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012