Sustainable Fundraising Solution A “Cause Marketing” Partnership Program

Generosity of others Major effort Limited time Modest return Does your fundraising look like this ? Traditional Fundraising

Generosity of others

Major effort

Limited time

Modest return

Fulfill mission Promote involvement Do no harm Fundraising Criteria

Fulfill mission

Promote involvement

Do no harm

Provide a consistent revenue stream Minimize effort in planning and staffing Offer a way for everyone to get involved What if Fundraising could..

Provide a consistent revenue stream

Minimize effort in planning and staffing

Offer a way for everyone to get involved

All of us currently buy Home and Health Care products Food and Grocery items Why not change brands? Cone Cause Study in 2008, found 79% of Americans would switch brands to support their cause Cause-Targeted Marketing

All of us currently buy

Home and Health Care products

Food and Grocery items

Why not change brands?

Cone Cause Study in 2008, found 79% of Americans would switch brands to support their cause

1976 Marriott / March of Dimes 1979 Famous Amos Cookies / Literary Volunteers of America 1982 Paul Newman / Newman’s Own (has donated over $265 million to charity) In 2006 Shaklee introduces a new concept for non-profits Similar Philanthropy Successes

1976 Marriott / March of Dimes

1979 Famous Amos Cookies / Literary Volunteers of America

1982 Paul Newman / Newman’s Own

(has donated over $265 million to charity)

In 2006 Shaklee introduces a new concept for non-profits

Average family spends $25 to $100 a month That’s up to $1200 every year (2004 GuideStar survey) Household Cleaners Personal Care Vitamins Weight Loss Systems Candidates for Redirected Spending

Average family spends $25 to $100 a month

That’s up to $1200 every year

(2004 GuideStar survey)

Household Cleaners

Personal Care

Vitamins

Weight Loss Systems

LOYALTY THROUGH QUALITY! HEALTHY BEAUTY Natural-Based PERSONAL CARE & Beauty Products HEALTHY NUTRITION Feel Better in 30 Days or Your Money Back HEALTHY HOME Safe for you, your home, and your planet™ GET CLEAN ™ HEALTHY WEIGHT Revolutionary CINCH ™ Inch Loss Plan! AIR AND WATER TREATMENT Over 300 product choices

Products Unconditionally GUARANTEED! #1 natural nutrition company in the U.S.! Over $250 million invested in research & development and clinical testing Over 83,000 tests for product quality annually 90 published peer-reviewed clinical studies UNLIMITED FUTURE!!! CLIMATE NEUTRAL ™ First company in the world to be Climate Neutral™ certified, totally offset C0 2 emissions, resulting in a net zero impact on the environment. A 50-YEAR HERITAGE Founded by Dr. Forrest C. Shaklee in 1956 Sold over 500 million products One of the first biodegradable nontoxic cleaners – Basic-H® Shaklee - a 50+ year old Company

#1 natural nutrition company in the U.S.!

Over $250 million invested in research & development and clinical testing

Over 83,000 tests for product quality annually

90 published peer-reviewed clinical studies

A 50-YEAR HERITAGE

Founded by Dr. Forrest C. Shaklee in 1956

Sold over 500 million products

One of the first biodegradable

nontoxic cleaners – Basic-H®

• Eliminates 108 pounds of packaging waste from landfills • Eliminates 248 pounds of greenhouse gases • Environmental Equivalent to Planting 10 Trees Immediate Benefit One example is switching to the Get Clean ™ Starter Kit:

MAKE A DIFFERENCE!

Impact When 12 Families “Get Clean”

Impact when 100,000 Families “Get Clean”

Non-profit enrolls in the program Shaklee creates a dedicated and secure shopping website Promote the program to supporters of your cause Supporters and others use your secure online shopping site to redirect monthly spending Organization receives income from this redirected spending How does this work ?

Non-profit enrolls in the program

Shaklee creates a dedicated and secure shopping website

Promote the program to supporters of your cause

Supporters and others use your secure online shopping site to redirect monthly spending

Organization receives income from this redirected spending

Shaklee non-Profit Model: Traditional For-Profit Model: 8% to 34% 1% to 5% Fundraising Potential

25 Members & Families redirecting purchases of $100 [ $6,000/year potential ] 25 families @ $100/month = $2500 in spending x 20% commission $500 monthly bonus Redirecting Household Spending of $100/month

25 Members & Families redirecting purchases of $100

Members & Families redirecting purchases of $100 100 families @ $100/month = $10,000 in spending x 34% commission $3400 monthly bonus 500 families @ $100/month = $50,000 in spending x 34% commissions $17,000 monthly bonus [ $204,000/year potential ] [ $40,800/year potential ] Redirecting Household Spending of $100/month

Members & Families redirecting purchases of $100

Shaklee has a history of innovation backed by strong commitment. We believe partnering with your organization will ensure your continued success… Therefore – all costs are waived to set up and sustain the program $ 000.00 Organization’s Cost

Become an active supporter of the Shaklee non-profit program Redirect your spending every month Promote the program to supporters Organization’s Commitment

Become an active supporter of the Shaklee non-profit program

Redirect your spending every month

Promote the program to supporters

Maintain secure online presence Extensive promotional & educational marketing materials for your use Provide a back office accountability site for program management Deliver 100% guaranteed, safe and healthy products Shaklee’s Commitment

Maintain secure online presence

Extensive promotional & educational marketing materials for your use

Provide a back office accountability site for program management

Deliver 100% guaranteed, safe and healthy products

“ win for the planet” “ win for the non-profit” “ win for Shaklee” A fundraising partnership of social engagement and global citizenship.