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Brokers Web Health Insurance Affiliate Program Generate More Revenue for Health Insurance Queries Health Insurance PPC Adv...
Brokers Web  PPC Advertising Network <ul><li>Only health insurance-specific pay-per-click affiliate program </li></ul><ul>...
How It Works <ul><li>Users choose:  </li></ul><ul><ul><li>1) Health insurance category </li></ul></ul><ul><ul><li>2) Locat...
Example of BW Affiliate Implementation <ul><li>http ://www.healthcare.com/health-insurance-quote /  1 </li></ul><ul><li>No...
Why Does It Work? <ul><li>Targeted nature of Brokers Web network yields the  highest conversion rates  for health insuranc...
Brokers Web CPC Bid Rates <ul><li>BW commands the  highest health insurance CPC  rates on the web </li></ul><ul><li>Real-t...
Affiliate Implementation Options <ul><li>BW provides options for the level of implementation it desires </li></ul><ul><ul>...
Affiliate Implementation Options  (cont’d)
Fully-Transparent Online Reporting <ul><li>BrokersWeb.com </li></ul><ul><li>Hourly-updated reporting on partner performanc...
BW vs. Competing Health Insurance Programs <ul><li>Competing health insurance programs offer one embedded monetization sou...
BW vs. Competing Health Insurance Programs <ul><li>BW pays based on   valid clicks   (no forms, no registrations, etc.) </...
Affiliate Revenue Share <ul><li>HealthCare.com pays affiliates on a revenue-share basis </li></ul><ul><ul><li>True partner...
Getting Started <ul><li>Complete online registration form at on Brokers Web at:  https:// www.brokersweb.com/appexsignup.a...
Appendix: Affiliate Examples <ul><li>Health Insurance Search Landing Page </li></ul><ul><li>http://www.wellness.com/result...
Appendix: Affiliate Examples <ul><li>Custom search box across all content pages </li></ul><ul><li>http://www.online-health...
Appendix: Affiliate Examples <ul><li>Parked domain page hosted at HealthCare.com </li></ul><ul><li>http:// www.geteasyinsu...
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Brokers Web Health Insurance Affiliate Program by HealthCare.com

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Overview presentation of HealthCare.com\'s Brokers Web health insurance affiliate program.

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Transcript of "Brokers Web Health Insurance Affiliate Program by HealthCare.com"

  1. 1. Brokers Web Health Insurance Affiliate Program Generate More Revenue for Health Insurance Queries Health Insurance PPC Advertising through HealthCare.com November 2008
  2. 2. Brokers Web PPC Advertising Network <ul><li>Only health insurance-specific pay-per-click affiliate program </li></ul><ul><li>250+ advertisers with coverage across all categories and states </li></ul><ul><li>Network anchored by HealthInsuranceFinders.com </li></ul><ul><li>Affiliate program extends PPC ads to 3rd-party websites </li></ul><ul><li>Highest rate of monetization for health insurance queries </li></ul><ul><ul><li>Every click on a paid listing represents revenue to our partners </li></ul></ul><ul><ul><li>No forms nor personal information required to generate revenue </li></ul></ul><ul><li>Gross average of $ 4 per click on paid listings across Brokers Web (1) </li></ul><ul><li>HealthCare.com pays affiliates from gross CPC revenue on a r evenue-share model , providing market-based value for clicks generated </li></ul><ul><li>Current bid prices are available real-time at http://www.brokersweb.com/allbids.aspx . Average gross CPC for the Individual/family category, the relevant comparison point against competing health insurance affiliate program was $4.63 per click in October 2008. </li></ul>
  3. 3. How It Works <ul><li>Users choose: </li></ul><ul><ul><li>1) Health insurance category </li></ul></ul><ul><ul><li>2) Location (city or zip), and </li></ul></ul><ul><ul><li>3) Hit “Get Quotes” button </li></ul></ul><ul><li>Users returned with paid listings of providers of health insurance quotes who pay on a CPC basis to be shown on category and location-specific search results </li></ul><ul><li>&quot;Click-Through-Rate&quot; on paid listings (after search is initiated) varies across affiliate partners and is a function of query quality </li></ul><ul><ul><li>Average CTR across Brokers Web network was 110% in October 2008 </li></ul></ul>
  4. 4. Example of BW Affiliate Implementation <ul><li>http ://www.healthcare.com/health-insurance-quote / 1 </li></ul><ul><li>Note: While HealthCare.com owns Brokers Web, the implementation of Brokers Web on www.healthcare.com uses the same partner codes that are available to third-party BW affiliates. </li></ul>Health Insurance Search Landing Page Health Insurance Search Results Page
  5. 5. Why Does It Work? <ul><li>Targeted nature of Brokers Web network yields the highest conversion rates for health insurance advertisers </li></ul><ul><li>Advertisers willing to pay premium CPCs on BW's bidding platform </li></ul><ul><li>HealthCare.com is dedicated to consistent click quality for our advertisers and chooses its affiliates carefully </li></ul><ul><li>End result is an efficient advertising marketplace and ecosystem in which all sides are generating value </li></ul>Brokers Web Affiliate Health Insurance Advertisers Quality Clicks Sales Conversions Premium CPCs Revenue Share on Click Revenue PPC Marketplace
  6. 6. Brokers Web CPC Bid Rates <ul><li>BW commands the highest health insurance CPC rates on the web </li></ul><ul><li>Real-time bid rates available at http :// www.brokersweb.com/allbids.aspx </li></ul><ul><ul><li>Bids vary by category and by state, with a unique auction for each combination of insurance category and state </li></ul></ul><ul><ul><li>Certain auctions routinely average greater than $10 per click for top bids </li></ul></ul><ul><ul><li>No other PPC platform provides a comparable level of visibility </li></ul></ul><ul><li>Average gross CPCs across all states in October 2008: </li></ul>Category CPC Individual and Family $4.63 Short-Term $3.37 Group $3.18 Student $3.83 Medicare Supplemental $1.91 Dental $0.52
  7. 7. Affiliate Implementation Options <ul><li>BW provides options for the level of implementation it desires </li></ul><ul><ul><li>Partners able to integrate 100% of BW's health insurance search capability on partner's website </li></ul></ul><ul><ul><ul><li>User will never leave partner's site </li></ul></ul></ul><ul><ul><ul><li>HealthCare.com delivers pre-packaged web files for easy implementation </li></ul></ul></ul><ul><ul><ul><li>Partner can further customize in accordance with their preferences </li></ul></ul></ul><ul><ul><li>For partners who cannot allocate technical resources for hosted option, partner can redirect traffic to HealthInsuranceFinders.com and still receive credit as affiliate </li></ul></ul><ul><li>The table on the following slide outlines the three types of implementations: </li></ul><ul><ul><li>&quot;Light&quot; implementation </li></ul></ul><ul><ul><li>&quot;Branded – Standard&quot; implementation </li></ul></ul><ul><ul><li>&quot;Branded – Custom&quot; implementation </li></ul></ul>
  8. 8. Affiliate Implementation Options (cont’d)
  9. 9. Fully-Transparent Online Reporting <ul><li>BrokersWeb.com </li></ul><ul><li>Hourly-updated reporting on partner performance </li></ul><ul><li>Detail by queries, clicks and revenue, segregated by URL </li></ul><ul><li>Partner may also export report into spreadsheet file (see below) </li></ul>
  10. 10. BW vs. Competing Health Insurance Programs <ul><li>Competing health insurance programs offer one embedded monetization source with fixed-pricing </li></ul><ul><li>In contrast, Brokers Web has hundreds of health insurance marketers bidding for top placement at any given time </li></ul><ul><li>Competition works in your favor in an efficient ad marketplace </li></ul><ul><li>Brokers Web is the most efficient ad marketplace for health insurance </li></ul><ul><ul><li>250+ advertisers bidding for top positions </li></ul></ul><ul><ul><li>Advertisers use an ROI-driven approach to online marketing </li></ul></ul><ul><ul><li>Advertisers pay premium CPCs because BW clicks convert higher for them </li></ul></ul>Market-Based Value for Your Health Insurance Queries
  11. 11. BW vs. Competing Health Insurance Programs <ul><li>BW pays based on valid clicks (no forms, no registrations, etc.) </li></ul><ul><li>Partners achieve the highest rate of monetization </li></ul><ul><li>Coupled with Brokers Web’s industry-leading CPC rates , BW generates the highest expected affiliate payouts </li></ul>Per-Click versus Per-Lead & Per-Application, “It’s all about the math” Expected Revenue = Queries * Rate of Monetization * Payout
  12. 12. Affiliate Revenue Share <ul><li>HealthCare.com pays affiliates on a revenue-share basis </li></ul><ul><ul><li>True partnership model </li></ul></ul><ul><ul><li>Reporting provides full-transparency on revenues generated together </li></ul></ul><ul><li>Tiered revenue share payout based on generated gross click revenue and click quality </li></ul><ul><ul><li>50% starting point </li></ul></ul><ul><ul><li>55% when gross click revenue for the previous month exceeds $10,000 </li></ul></ul><ul><ul><li>60% when gross click revenue for the previous month exceeds $30,000 </li></ul></ul><ul><ul><li>NOTE: Click quality by affiliate is tracked closely </li></ul></ul><ul><ul><ul><li>HealthCare.com closely tracks conversions for Brokers Web advertisers </li></ul></ul></ul><ul><ul><ul><li>Conversions tracked for each click generated by affiliates </li></ul></ul></ul><ul><ul><ul><li>Conversion tracking is necessary because premium CPCs imply highest-converting clicks </li></ul></ul></ul><ul><ul><ul><li>HealthCare.com will communicate directly with affiliates whose click quality becomes an issue </li></ul></ul></ul>
  13. 13. Getting Started <ul><li>Complete online registration form at on Brokers Web at: https:// www.brokersweb.com/appexsignup.aspx?signup=aps </li></ul><ul><li>HealthCare.com will approve registrations for relevant affiliate registrations </li></ul><ul><li>For any additional questions, </li></ul><ul><ul><li>Email [email_address] , or </li></ul></ul><ul><ul><li>Contact Us at http:// www.brokersweb.com/Contact_us.aspx </li></ul></ul><ul><li>Howard Yeh </li></ul><ul><li>VP, Corporate Development </li></ul><ul><li>HealthCare.com, Inc. </li></ul><ul><li>[email_address] </li></ul><ul><li>(786) 472-2966 </li></ul>
  14. 14. Appendix: Affiliate Examples <ul><li>Health Insurance Search Landing Page </li></ul><ul><li>http://www.wellness.com/resultpage.asp?source=wellness.com&prodid=200&st=FL&button = </li></ul>Wellness.com
  15. 15. Appendix: Affiliate Examples <ul><li>Custom search box across all content pages </li></ul><ul><li>http://www.online-health-insurance.com / </li></ul>Online-Health-Insurance.com
  16. 16. Appendix: Affiliate Examples <ul><li>Parked domain page hosted at HealthCare.com </li></ul><ul><li>http:// www.geteasyinsurance.com/ </li></ul>GetEasyInsurance.com (parked domain)
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