Golf Bookings Management - Kauri Cliffs & Cape Kidnappers Case Study, Gaming & Leisure Magazine, Fall 2012
by William Healey, International Business Development at Wellness Today, Korea on Sep 18, 2012
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World Leading Courses from New Zealand ...
World Leading Courses from New Zealand
as published in
Gaming & Leisure Magazine
We are fortunate and grateful to have Ryan Brandeburg, Director of Golf at both Kauri Cliffs and Cape Kidnappers participate with us on this article. Karui Cliffs and Cape Kidnappers Golf Courses of New Zealand are both ranked among the world top 100 by Golf Magazine. Their accompanying luxury lodges are part of Relais & Chateaux and are listed among the top 25 hotels in the world by Travel + Leisure.
The courses and lodges have been highly recognized around the world, with many of the reviews found on their websites: http://kauricliffs.com http://www.capekidnappers.com
Our following discussion with Ryan is to review how he managed their transition from a manual golf booking sheet to a leading golf software system. The exchange highlights how a properly implemented system can assist even the most unique golf facility in enhancing the customer experience and increasing revenues.
[GL] You have been using the OpenTee / OpenBook system since early 2006. In fact, implementing these systems was one of your priorities. What were some of the reasons for implementing these solutions?
[RB] Although the defining characteristics of the facilities where I have installed OpenTee/OpenBook have been different, the decision to install was simple due to the features of the software and the ease of use. (OpenTee / Open Book are golf management software systems developed by The Active Network).
In 2006, I began using the software for installs within the golf portfolio of LXR Luxury Resorts, an owned asset of The Blackstone Group, the world’s largest private-equity firm. These installs were at high-end resort courses with large room inventories and moderate/busy annual rounds.
At Kauri Cliffs and Cape Kidnappers, we are lucky enough to have two of the highest ranked hotels and golf courses in the world, but with a very low room inventory (22 suites per property) and low volume of rounds…approximately 5,000 rounds per course annually.
Even though the facilities have vast differences, the software is equally beneficial. At Kauri Cliffs and Cape Kidnappers, we were utilizing pencil/paper for tee times when I arrived in early 2010. By January 2011 we were fully functional with The Active Network.
The switch from “notebook” to “network” has had many benefits. We now house all of our data electronically, so the threat of a spilled cup of coffee ruining weeks of tee time data is eliminated. Our golf staff, superintendent, front desks, culinary team, reservations staff, and even our owner can now view our tee sheets remotely instead of lengthy email chains to forecast golf rounds.
We’ve opted to host this solution on an Active Network server in San Diego, USA, but the 6,500 miles of distance hasn’t impacted the system’s performance at all. With 400 miles between Kauri and Cape, and with a
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