Headstream Social Media Audit - Summary

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  • The audit is delivered as an analytics report, an analysis report and a road-map. From there it’s up to the brand to decide whether it wants to monitor, listen or engage. After that, actions taken by the brand in the social media environment can be measured and assessed on an ongoing basis with monthly (or more frequent) reporting and analysis which will generate insights, objectives and actions. Our team consists of a data planner, a digital planner and a social media strategist who will provide guidance and expert knowledge throughout the process

Transcript

  • 1. Digital & Social Media Audit Market insight, analysis and engagement recommendations October 2009
  • 2. We are in a world of media fragmentation and constantly evolving behaviour. But it’s not about technology. Image used under Creative Commons license from Anne Helmond, 2009.
  • 3. Social media is about conversations
  • 4. Listening is the first step to activate our Social Media Strategic Framework
  • 5. Social Media Strategic Framework: Reputation Management Listen & Engage
  • 6. Identifies, informs and inspires
    • Identify
    • Discover the volume of conversations around the brand
    • Track volume, indicative-sentiment and media-mix over time
    • Identify social networks and key influencers
    • Benchmark against competitors
    • Understand the subject of the conversations
    • Listen to what they’re saying
    • Provide a platform to engage
    • Inspires & inform
    • Business strategy
    • Marketing strategy
    • HR communications strategy
    • New product development
    • Digital strategy
    • Social media strategy
    • Social currency – e.g. brand entertainment, brand utility & co-creation
    • Brand outposts - blogs & social network profiles & activity
    • Website strategy
  • 7. How does it look?
  • 8. Listen high level report
  • 9. Example deep dive output
  • 10.  
  • 11.  
  • 12.  
  • 13. To learn more contact: e: julius.duncan@headstreampr.com t: @juliusduncan m: 07970 407 394