The audit is delivered as an analytics report, an analysis report and a road-map. From there it’s up to the brand to decide whether it wants to monitor, listen or engage. After that, actions taken by the brand in the social media environment can be measured and assessed on an ongoing basis with monthly (or more frequent) reporting and analysis which will generate insights, objectives and actions. Our team consists of a data planner, a digital planner and a social media strategist who will provide guidance and expert knowledge throughout the process
Digital & Social Media Audit Market insight, analysis and engagement recommendations October 2009
We are in a world of media fragmentation and constantly evolving behaviour. But it’s not about technology. Image used under Creative Commons license from Anne Helmond, 2009.