Hosted by:  Plenary Panel: The Rise of the App           David Mann, Head of Innovation, Directgov               Stuart Ha...
The Rise of the AppDavid Mann, Government Digital ServiceMaking government work better            15/07/2011
The mobile market today“..not having a mobilepresence nowadays is a bit likenot having a web presencecirca 1999/2000”Thoma...
Why mobile is important•   Accessibility – currently nearly a quarter of internet searches are    done on mobile (Google 2...
Key stats• 33% smartphone penetration amongst UK adults (YouGov March  2011)    – 28% Android    – 26% iPhone    – 14% Bla...
Directgov apps           Travel news – launched December 2009           Job search – launched March 2010
Job search app
Travel News app
Lessons learnt• The underlying API is what counts• Updates – once an app is built, investment doesn’t  stop there• Do you ...
Building Perfect Websites ‐Guy Giles – Operations Manager ‐ Looking Local                14th July 2011
Looking Local        Looking Local ‐ Delivering access to online services          from Councils, Housing, Health and Blue...
Mobile & Smartphone: Facts & FiguresFACTS & FIGURES: UK Mobile & Smartphone Ownership•91% of adults in the UK own and use ...
Government Smartphone Guidance“Many citizens’ expectations have shifted from traditional face‐to‐face, telephone or paper ...
Looking Local Mobile Solution    KEY PARTS TO THE LOOKING LOCAL MOBILE SOLUTION:    MOBILE WEB   •Delivery of partner cont...
Mobile Internet •   Designed for mobile internet interfaces and use on the go•   Quick to download and easy to use•   End ...
Report It Smartphone App   • Key app for local government – the *one* everyone references • Looking Local App allows custo...
What the Public Says                       ‘At last here is a pain free way to contact the council;                       ...
‘Off the Shelf’ branded Apps   It is…strategy?Apps are not just for mobile:    • Tablets    • Games consoles    • Connecte...
‘Off the Shelf’ branded Apps                               Twin Valley Homes App                                          ...
Choice Based Lettings example It is…
Shortcodes & SMS ‘Text Your Postcode to 61061’ •Looking Local’s dedicated SHORTCODE allows partners to promote their full ...
Guy GilesOperations Manageremail:               guy.giles@lookinglocal.gov.uktel:                 07973 909663web:        ...
Opening plenary panel: the rise of the app #BPCW11
Opening plenary panel: the rise of the app #BPCW11
Opening plenary panel: the rise of the app #BPCW11
Opening plenary panel: the rise of the app #BPCW11
Opening plenary panel: the rise of the app #BPCW11
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Opening plenary panel: the rise of the app #BPCW11

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Opening plenary panel: the rise of the app at Building Perfect Council Websites 11, 14 July 2011 #BPCW11 Speakers: David Mann, Stuart Harrison, Guy Giles.

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Opening plenary panel: the rise of the app #BPCW11

  1. 1. Hosted by: Plenary Panel: The Rise of the App David Mann, Head of Innovation, Directgov Stuart Harrison, Lichfield DC Guy Giles, Operations Manager, Looking LocalCo-Chairs:Dan Jellinek, Editor, E-Government BulletinMartin Greenwood, Director, Socitm Insight Programme Gold Sponsors:
  2. 2. The Rise of the AppDavid Mann, Government Digital ServiceMaking government work better 15/07/2011
  3. 3. The mobile market today“..not having a mobilepresence nowadays is a bit likenot having a web presencecirca 1999/2000”Thomas Husson, Senior Analyst,Forrester March 2009“internet access via mobile ispredicted to overtake internetaccess via a PC by 2014”Morgan Stanley, Internet TrendsReport 2010
  4. 4. Why mobile is important• Accessibility – currently nearly a quarter of internet searches are done on mobile (Google 2010). Smartphones more affordable.• Expectation – 73% UK smartphone users access mobile internet at least once a day (Initiative 2010)• Relevance – mobile device is instant, always on and always with youYou need a mobile strategy, not just an app strategy
  5. 5. Key stats• 33% smartphone penetration amongst UK adults (YouGov March 2011) – 28% Android – 26% iPhone – 14% Blackberry• 57.7% predicted increase in worldwide smartphone sales in 2011 (Gartner April 2011)• UK smartphone age profile (Mobile Market Trends UK 2010): 0–14 1% 15-24 19% 25-44 41% 45-64 33% 65+ 6%
  6. 6. Directgov apps Travel news – launched December 2009 Job search – launched March 2010
  7. 7. Job search app
  8. 8. Travel News app
  9. 9. Lessons learnt• The underlying API is what counts• Updates – once an app is built, investment doesn’t stop there• Do you provide a mobile browser version?
  10. 10. Building Perfect Websites ‐Guy Giles – Operations Manager ‐ Looking Local 14th July 2011
  11. 11. Looking Local  Looking Local ‐ Delivering access to online services  from Councils, Housing, Health and Blue Light  organisations beyond their websites.
  12. 12. Mobile & Smartphone: Facts & FiguresFACTS & FIGURES: UK Mobile & Smartphone Ownership•91% of adults in the UK own and use a mobile phone•The UK is the leading market for mobile internet use in Europe•31% of the UK adult population owns a smartphone; up over 230% on Jan 2010•About a fifth of five‐ to 15‐year‐olds own a smartphone, increasing to a third among 12‐ to 15‐year‐olds. Generation Y & Z won’t engage via trad channels•In the last three months of 2010, more smartphones were shipped to the UK than PCs
  13. 13. Government Smartphone Guidance“Many citizens’ expectations have shifted from traditional face‐to‐face, telephone or paper channels to more responsive 24/7 online, personalised services and delivery through mobile devices.”‐Government ICT Strategy March 2011 (Cabinet Office)  “It is estimated such technology and information sharing could potentially save councils up to £372 million by 2014/15. In this climate of strained budgets, councils must strive to keep reaching more residents and improving services ever more creatively.”‐Sustainable ICT Report, LGA“As people are using the internet more and more ‘on the move’, mobile devices are ideally suited to responding to a consumer wanting to complete a simple task. Yet our survey shows that only 4% of all council websites were rated ‘very good’ whenaccessed on an iPhone.”– SOCITM Better Connected Report 2011
  14. 14. Looking Local Mobile Solution  KEY PARTS TO THE LOOKING LOCAL MOBILE SOLUTION:  MOBILE WEB •Delivery of partner content on all connected mobile internet devices  SMARTPHONE APPS •Dedicated ‘Report It’ iOS app: iPhone, iPad, iPod Touch •Parallel App for Android now live •Potholes & Road Repairs , ASB, Graffiti, Dumped Rubbish, Abandoned Care,  Street Lighting, Street Furniture  •Five easy screens using iPhone’s ability to map issues, add a photo etc •Ability to develop any partner service as a smartphone app SHORTCODES & SMS SERVICE •Shortcode promotion for specific campaigns or general service •Text back facilities 
  15. 15. Mobile Internet • Designed for mobile internet interfaces and use on the go• Quick to download and easy to use• End to end services relevant for mobile customers• Device/browser detection 
  16. 16. Report It Smartphone App   • Key app for local government – the *one* everyone references • Looking Local App allows customer report issues in just five screens • Integrates the geo location ability of the smartphone to ‘map’ the issue and uses  camera function to attach image of issue • App covers potholes, street lighting, fly tipping, abandoned vehicles, ASB, graffiti  and street furniture damage • App sends the issue to the relevant authority for handling
  17. 17. What the Public Says ‘At last here is a pain free way to contact the council;  great for finding local services and reporting issues to  the council. (5*)’ ‘Excellent. Very easy to navigate and review local  services. At last local government steps up! 5*’ ‘Love it. Works great, council reacts fast, same day in  most cases. 5*’ ‘App still needs improving in the local service  information sections and what’s on. However the  reporting of problems using photos and geo‐tags is  great. I hope they develop this further.’
  18. 18. ‘Off the Shelf’ branded Apps  It is…strategy?Apps are not just for mobile: • Tablets • Games consoles • Connected TV • Social Media – e.g. Facebook16% of time on mobile takes place whilst also watching TV BUT only 2% of time takes place whilst also online (IPSOS MORI) • Android TV arrives in 2011 • Opera TV Widgets etc • Youview Apps
  19. 19. ‘Off the Shelf’ branded Apps Twin Valley Homes App CBL App
  20. 20. Choice Based Lettings example It is…
  21. 21. Shortcodes & SMS ‘Text Your Postcode to 61061’ •Looking Local’s dedicated SHORTCODE allows partners to promote their full  service or underpin a specific service ‘campaign’ •National campaign promoting 61061 running on SKY, Virgin Media and Freeview •SMS is more widely used by the British public than smartphones and apps •On average 15‐24 year old mobile phone users spend 55 mins a day texting, 25‐ 34 spend 25 mins and UK average is 21 mins a day texting •Ability to cross promote from website and link into web service delivery strategy 
  22. 22. Guy GilesOperations Manageremail:  guy.giles@lookinglocal.gov.uktel: 07973 909663web: www.lookinglocal.gov.ukTEXT YOUR POSTCODE TO 61061
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