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Introducing a social intranet at Freshfields Bruckhaus Deringer

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Steve Perry, former Head of KM at Freshfields Bruckhaus Deringer LLP, talked about the development and deployment of a new Intranet at Freshfields during the Confluence User Group in London.

Steve Perry, former Head of KM at Freshfields Bruckhaus Deringer LLP, talked about the development and deployment of a new Intranet at Freshfields during the Confluence User Group in London.

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Introducing a social intranet at Freshfields Bruckhaus Deringer Introducing a social intranet at Freshfields Bruckhaus Deringer Presentation Transcript

  • Confluence User Group 28 April 2010 Stephen Perry Knowledge and Information Management Adviser
  • Agenda
    • Business need
    • Example uses
    • Change management elements
    • Lessons learnt
    • Overall result
  • Business need
      • Needed to move away from the static intranet to a more collaborative, participative and dynamic environment
      • Content was out-of-date, difficult to find and complex to maintain
      • High resource/time costs due to repetitive, labour intensive processes with long review cycles and limited number of editors
      • Interfaces not consistent or easy to use
      • Low user satisfaction and usage
    View slide
  • Example – Private Equity Group View slide
  • Example – ITG Sector Group
  • Example uses
      • Creating a document
        • Groups quickly create Wiki spaces for pitches, thought leadership or know-how
        • Globally dispersed teams are directed to the Wiki to make their contributions
        • Central team then collates the information and builds the document from all the material in one space
      • US Partners discussion forum
        • Wiki space allows the US Partners to discuss, debate and agree the key issues facing the business
  • Change management elements
      • Adoption
        • Basic & Advanced training (via face-to face & Webex)
        • 5 minute ‘viewlet’ created for Fee-earners
        • Project Wiki & on-line support
      • Sense of friendly ‘competition’
      • Consistency not necessary
      • Participation not mandated
      • Key influencers targeted
      • Increasing collaboration to drive business benefits
  • Lessons learnt
      • What would we have done differently?
        • Planned the content migration in more detail
        • Agreed earlier how to measure and monitor usage
        • Identified more business processes which would benefit from the Wiki
        • Initiated more two-way communication between users and the central team
        • Built a coalition
      • What worked well?
        • Tight/loose approach
        • Clear business need and part of the firm’s strategy
        • Did not over-promise
        • Focus on usability and user centric design
        • Communication of good practice
  • Overall result
      • Increased intranet use and participation
      • Cost-effective capture, maintenance and delivery of firm and client-related information
      • Better informed staff with access to timely and relevant legal intelligence
      • Improved collaboration and knowledge sharing between globally dispersed teams
      • Huge demand for new content areas
      • Users have now adopted the intranet as their own
  • Additional material
  • Example - iFreshfields
  • Why we chose Confluence to replace FrontPage
      • Needed lightweight, flexible, low cost approach
      • Wanted ownership of content in our practice/sector groups
      • Supported a structured intranet and flexible collaboration spaces
      • Ease of use and simplicity
      • Low barrier to participation
      • Recognised as ‘best-of-breed’