Introducing a social intranet at Freshfields Bruckhaus Deringer

Confluence User Group 28 April 2010 Stephen Perry Knowledge and Information Management Adviser

Agenda
Business need
Example uses
Change management elements
Lessons learnt
Overall result

Business need
Needed to move away from the static intranet to a more collaborative, participative and dynamic environment
Content was out-of-date, difficult to find and complex to maintain
High resource/time costs due to repetitive, labour intensive processes with long review cycles and limited number of editors
Interfaces not consistent or easy to use
Low user satisfaction and usage

Example – Private Equity Group

Example – ITG Sector Group

Example uses
Creating a document
Groups quickly create Wiki spaces for pitches, thought leadership or know-how
Globally dispersed teams are directed to the Wiki to make their contributions
Central team then collates the information and builds the document from all the material in one space
US Partners discussion forum
Wiki space allows the US Partners to discuss, debate and agree the key issues facing the business

Change management elements
Adoption
Basic & Advanced training (via face-to face & Webex)
5 minute ‘viewlet’ created for Fee-earners
Project Wiki & on-line support
Sense of friendly ‘competition’
Consistency not necessary
Participation not mandated
Key influencers targeted
Increasing collaboration to drive business benefits

Lessons learnt
What would we have done differently?
Planned the content migration in more detail
Agreed earlier how to measure and monitor usage
Identified more business processes which would benefit from the Wiki
Initiated more two-way communication between users and the central team
Built a coalition
What worked well?
Tight/loose approach
Clear business need and part of the firm’s strategy
Did not over-promise
Focus on usability and user centric design
Communication of good practice

Overall result
Increased intranet use and participation
Cost-effective capture, maintenance and delivery of firm and client-related information
Better informed staff with access to timely and relevant legal intelligence
Improved collaboration and knowledge sharing between globally dispersed teams
Huge demand for new content areas
Users have now adopted the intranet as their own

Additional material

Example - iFreshfields

Why we chose Confluence to replace FrontPage
Needed lightweight, flexible, low cost approach
Wanted ownership of content in our practice/sector groups
Supported a structured intranet and flexible collaboration spaces
Ease of use and simplicity
Low barrier to participation
Recognised as ‘best-of-breed’

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Introducing a social intranet at Freshfields Bruckhaus Deringer

by Headshift on May 05, 2010

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Introducing a social intranet at Freshfields Bruckhaus Deringer — Presentation Transcript