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Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
Social Media Success
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Social Media Success

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Presentation from Audra Eng, Vice President of Product Management at Atlassian for the Headshift Australasia Social Business Summit. …

Presentation from Audra Eng, Vice President of Product Management at Atlassian for the Headshift Australasia Social Business Summit.

25th March, 2010

Published in: Business
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Transcript

  • 1. Social Media Success Building a Campaign that works Audra Eng 25 March 2010
  • 2. The Challenge • How do we grow in a recession? • What do we invest in to win?
  • 3. The Plan • Scale marketing to grow our megaphone • Invest in development for 2010 takeoff • Monitor progress & results
  • 4. Atlassian Stimulus Package 5 user $5 5 days Spread by word-of-mouth Goal: $25k All $$ to charity
  • 5. 613,399 95,971 9,859 2,329,183
  • 6. 1M+ reached through Twitter 260k pageviews Top referrers: Google, Reddit, Twitter, Facebook
  • 7. Results o $100,395 raised ($12M value) o 13,130 licenses o 6,762 customers o 180 transactions/hr o Day per hour, month per day
  • 8. Message Hook
  • 9. Online news blogs
  • 10. Written Media
  • 11. Social Media
  • 12. HR/Recruitment Blogs
  • 13. Recruiting Results • 350% increase in applications • 55+ countries, 40% hired from abroad • Hired 32 people in 6 months
  • 14. How to win with Social Media • Set your BHAG • Spread your simple message virally • Have a hook, provide value • Get your whole company involved • Monitor results

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