Business uses of social tools

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Livio Hughes, co-founder and MD at Headshift, talks about addressing business needs using social software.

Livio Hughes, co-founder and MD at Headshift, talks about addressing business needs using social software.

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  • It can’t be the catering...




  • Regardless of the platform, many business requirements we see are still rooted in ‘traditional’ intranet thinking...
  • Are you still framing requirements in a basic way?

    Largely this will depend on the stage of development of your internal processes and culture
  • It’s amazing that even this first step is often not in place

    This is the main building block for any social networking initiative...
  • Do you mean top-down corporate messaging?

    Or do you mean value exchange through ongoing dialogue with staff and teams?
  • Collaboration is a vague aim - doomed to fail as an explicit goal

    Actually, it’s a second-order effect arising from doing work in a situated, contextual setting

  • Things have moved on and to take full advantage of the social affordances of the new generation of tools you need to take a much wider view of business requirements, and user needs
  • the social web show us how tobuild new structures that have
    both intimacy & scale,

    using trust networks to reduce friction& co-ordination costs
  • This is leading to a level of exposure, visibility and potentially risk, which you need to be ready to embrace and leverage
    Are you ready for this level of transparency?
  • IBM BlogCentral: 67k users, 16K blogs
    IBM Beehive: 53K members, 63K photos
    WikiCentral: 150k users, 1m views per day
    Media Library: 8m downloads
    (source: Adam Christensen, IBM January 22, 2009)
  • Edit profile


  • More in-depth case studies coming up from Steve Perry on how Confluence was deployed at Freshfields

    and from Hemma Kocher on how the South Central PCT Network has been using it to collaborate across many health organisations in that region
  • More in-depth case studies coming up from Steve Perry on how Confluence was deployed at Freshfields

    and from Hemma Kocher on how the South Central PCT Network has been using it to collaborate across many health organisations in that region
  • Technology, society, and work are all changing at breakneck speeds, but businesses are not keeping pace.

    When these emerging trends work together, they call for a new kind of business – one that is distributed, collaborative, agile and better positioned to succeed.


  • Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.

    The goal: improving value exchange among constituents.

    YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT

    CONNECTIONS:
    > Internal networks
    > Connectedness
    > Partner ecosystem
    > Client relationships
    > Market presence

    CULTURE:
    > Sharing behaviours
    > Social learning / training
    > Socialising product info
    > Collective intelligence
    > Employee engagement

    COLLABORATION:
    > Sense making
    > Group forming
    > Client data flows
    > Market data flows
    > Community engagement

    CONTENT & FILTERS
    > Flow, feeds, ambient awareness
    > Clients get a ‘window’ on the firm
    > Social CRM intention mining
  • Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.

    The goal: improving value exchange among constituents.

    YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT

    CONNECTIONS:
    > Internal networks
    > Connectedness
    > Partner ecosystem
    > Client relationships
    > Market presence

    CULTURE:
    > Sharing behaviours
    > Social learning / training
    > Socialising product info
    > Collective intelligence
    > Employee engagement

    COLLABORATION:
    > Sense making
    > Group forming
    > Client data flows
    > Market data flows
    > Community engagement

    CONTENT & FILTERS
    > Flow, feeds, ambient awareness
    > Clients get a ‘window’ on the firm
    > Social CRM intention mining
  • Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.

    The goal: improving value exchange among constituents.

    YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT

    CONNECTIONS:
    > Internal networks
    > Connectedness
    > Partner ecosystem
    > Client relationships
    > Market presence

    CULTURE:
    > Sharing behaviours
    > Social learning / training
    > Socialising product info
    > Collective intelligence
    > Employee engagement

    COLLABORATION:
    > Sense making
    > Group forming
    > Client data flows
    > Market data flows
    > Community engagement

    CONTENT & FILTERS
    > Flow, feeds, ambient awareness
    > Clients get a ‘window’ on the firm
    > Social CRM intention mining
  • Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.

    The goal: improving value exchange among constituents.

    YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT

    CONNECTIONS:
    > Internal networks
    > Connectedness
    > Partner ecosystem
    > Client relationships
    > Market presence

    CULTURE:
    > Sharing behaviours
    > Social learning / training
    > Socialising product info
    > Collective intelligence
    > Employee engagement

    COLLABORATION:
    > Sense making
    > Group forming
    > Client data flows
    > Market data flows
    > Community engagement

    CONTENT & FILTERS
    > Flow, feeds, ambient awareness
    > Clients get a ‘window’ on the firm
    > Social CRM intention mining

Transcript

  • 1. Atlassian User Group Business Uses of Social Tools Headshift is Europe's leading social business consultancy. We help organisations use smarter, simpler, social technologies to improve business performance, communication and employee engagement. London | Sydney | Austin
  • 2. Some of our clients http://www.headshift.com/projects
  • 3. Question: why are you here?
  • 4. Building the Business Case I don't care 6% Very interested 19% Less interested 26% Interested 49%
  • 5. Use Cases and Case Studies I don't care 9% Less interested 5% Very interested 47% Interested 39%
  • 6. Adoption Strategies I don't care 4% Less interested 4% Very interested 44% Interested 48%
  • 7. Community Management I don't care 9% Less interested 4% Very interested 35% Interested 52%
  • 8. Social tools: beyond the static intranet
  • 9. Finding information?
  • 10. People directory?
  • 11. Communication?
  • 12. Collaboration?
  • 13. An expensive repository for the canteen menu?
  • 14. Intranets were once the ‘internet inside’ ... but now?
  • 15. Collaboration & collective action have never been easier or cheaper. This has profound implications for organisational design.
  • 16. Opportunities for leadership to reach out and engage with people in the business
  • 17. A new breed of internal systems is emerging that collapse corporate scale
  • 18. More ‘Facebook-like’ internal systems emerging
  • 19. Group collaboration + personal social features
  • 20. Intranet wikis don’t have to look like Wikipedia
  • 21. Informal, personal communication works well
  • 22. Informal, personal communication works well
  • 23. Informal, personal communication works well
  • 24. A new framework: Social Business Design
  • 25. Our consulting framework Social Business Design
  • 26. Our consulting framework Social Business Design connections
  • 27. Our consulting framework Social Business Design connections collaboration
  • 28. Our consulting framework Social Business Design connections collaboration culture
  • 29. Our consulting framework Social Business Design connections content collaboration culture
  • 30. Thanks for listening!