A High Heeled Journeythe PeepToe story so far… presented by Sue Ellen Mackintosh-Dixon Chief Executive Officer 10 November, 2011 www.peeptoeshoes.com.au
NIKKI HAGER Founder and Creative DirectorNikki Hager is a well known fashion identity and philanthropist.Nikki has been nominated for Cosmopolitan Women of theYear Award for two consecutive years. In categoriesEntrepreneur of the Year and Designer of the Year 2010.Nikki joined the Fashion Future mentor program in 2010.Inspiring young designers and entrepreneurs to a career infashion.She was the winner of the Fashion Group International RisingStar award earlier this year.And….in June Nikki was a finalist in the very prestigious Ernst& Young, Entrepreneur of the Year in the Emerging category.
THE BRANDPeepToe is Australia’s leading shoe, jewellery, bag and accessorybrand by virtue of spectacular designs. Synonymous with statementstyle, quality and glamour.PeepToe exploding on the fashion footwear and accessories market in2006, design entrepreneur Nikki Hager picked a niche with hermagnificent stand-out heels. The brand quickly expanded to includestatement jewellery, bridal and bag lines.Six PeepToe boutiques, 2 pop-up boutiques accompany a revolutionarye-boutique with consistent customer growth each month.Our customer – our girl, is 18-35 fashion savvy, iphone holding,facebook posting individual. She loves the ‘wow, where did you getthose shoes from ‘ comments from her friends. She knows there isroom in her closet for both our classic range of products as well as ourmonthly drops of ‘fashion newness’. She has a successful career andengages with our brand over the many stages of over life during the20’s and early 30’s.
BOUTIQUES OUR Westfield SydneyPeepToe’s flagship store PeepToe boutiques are described as boudoir chic. Eye catching shoes and accessories take over the chandelier lit space in a dream wardrobe style.PeepToe boutiques are located in: PeepToe Pop-up boutiques are located in:• The Intersection, Paddington •Chatswood Chase• Westfield Sydney •Westfield Parramatta• Westfield Bondi Junction• Castle Towers• QueensPlaza, Brisbane• Little Collins Street – Melbourne CBD
D I G I TA LLeading the way with a cutting edge eCommerce site,PeepToe recently updated their Digital space in March thisyear ensure it maintained progressive functionality. Withrevolutionary technology on social networking platforms thatsucceed anything seen in Australia before for such a youngbusiness and rival’s businesses like Net-a-porter & Aesop.The PeepToe eBoutique is a digital fashion powerhouse.Ensuring a seamless shopping experience and Social Mediainteraction to communicate and connect with members, fansand followers in real time. Currently sales from the digitalchannel represent around 10% of the business and growing. Website Stats: Unique visitors: 67,000 per month Page Impressions: 730,000 per month eDM subscribers: 31,000 Facebook 100,500 Twitter: 3,600
STOCKISTSOver 100 unique boutiques stock PeepToe nationally, the largest include:• NSW: Abyss, Tara Wolf, Cherry Red, La Luna• VIC: Green With Envy, White Suede, Jason Gretch• QLD: Jules & Roc, Petrol• SA: Chasing Nell• WA: Zara Bryson, Shoe Be Doo, Luxxe Fashions• NT: Stomp, Mixed Lollies• eCommerce sites: Styletread, The Iconic• Selected David Jones Department stores nationally.
Fashion Targets Breast Cancer Licensing • PeepToe has an on- going relationship with Fashion Targets Breast Cancer, an initiative of the National Breast• In September of 2011 Cancer Foundation. A PeepToe embarked on a range of PeepToe for licensing agreement with FTBC products include: well-known Australian heels, ballet flats, designer Jayson Brunsdon. clutches and bangles are• Using Jayson’s design available in all boutiques capabilities coupled with and the eBoutique with PeepToe’s established 40% of the profits going supply chain, marketing & to raise funds for the selling expertise both shoes organisation. and bags will sold-in to Myer and are currently available.
IN THE MEDIA With a high media profile PeepToe are regularly seen in every major publication including; Vogue, Harpers Bazaar, marieclaire, InStyle, Madison, Cosmopolitan, Shop Till You Drop, Cleo and Grazia. News publications nationally including SMH, Daily Telegraph, The Age, Sun Herald, Sunday Telegraph , Herald Sun and Sunday Herald Sun and Sunday Mail. PeepToe is regularly featured on national and international television shows; The Today Show, The Morning Show, Kerrie Anne, The X Factor, Australia’s Next Top Model, Winners and Losers, Keeping Up With The Kardashian’s and The Hills.PeepToe dress the most glamorous faces and boast a loyalcelebrity clientele including:Mel B, Natalie Bassingthwaighte, Delta Goodrem, NatalieImbruglia, Sarah Murdoch, Jennifer Hawkins, Jessica Mauboy,Laura Dundovic, Ruby Rose, Rachel Finch and Jackie O.Along with international fans Nicky Hilton, Kim and KhloeKardashian, Kelly Rowland, Lo Bosworth, Catt Sadler, ThePussy Cat Dolls and Rumer Willis.
PEEPTOE TURNS 5
Notes only• PeepToe Celebrate turning 5 in style• On October 19, PeepToe, Australia’s leading footwear celebrated 5 years in the Australian market with a lavish event held at one of Sydney’s Premier nightspots, The Loft. The stylish affair also saw the launch of ‘Copacabana’ PeepToe’s high summer collection for 11’.• The Loft was transformed into the streets of Rio, with the Batucada Brazil dance troupe bringing Carnival to life on stage, with fast paced dance moves and amazing Capoeira. PeepToe marked the joyous occasion with a stunning custom made birthday cake from Sparkle Cupcakes.• The latest Copacabana collection was on display throughout the venue through four installations, where models from Platform agency showcased the dazzling designs.• The latest campaign, which saw the collaboration of acclaimed photographer Kane Skennar and the creative styling’s of Sarah Bonett, was showcased all around the room to the delight of guests of whom sipped on PeepToe Absolut Vodka cocktails.
THE VISIONTo be the fashion leader in ladies shoes,statement jewellery & bags. To be an employer ofchoice.GOALS1. to open more boutique’s nationally both free standing & pop-up. Currently we have 8 boutique’s, we would like to have between 15-18 boutiques in the next 3-5 years.2. to have retail licensing partnerships in place in Asia, North American and the United Arab Emirates in the next 2-5 years.3. for our eBoutique to be a single biggest store in terms of sales generation by FY 20124. Have a multi-channel retail marketing plan in place.5. Strong staff engagement, excellent business culture, open communication6. Efficient & scalable supply chain
How HoH can help1. Introduction to strategic global retail partners in key markets: 1. Asia – Singapore, Hong Kong, Kuala Lumpur, Jakarta & Shanghai 2. North America – Los Angeles 3. UAE - Abu Dhabi & Dubai2. Introduction to people with experience in the design & execution of a multi-channel retail marketing plan3. Introduction to people with experience in operational reviews including the supply chain
THANK YOU www.peeptoeshoes.com.auTHANK YOU!Sue Ellen Mackintosh-DixonChief Executive Officer__________________________T +61 2 8338 0030 | M +61 412 560 637 | F +61 2 9313 4806E firstname.lastname@example.orgA unit 4, 190 Bourke Road, Alexandria, Sydney NSW 2015, Australia